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  • I-SCOOP  |  TUESDAY, SEPTEMBER 15, 2015
    [Information] Customer-self service: the assisted and contextual reality
    Contact center Customer engagement Customer service Research artificial intelligence contact center agent customer experience management information management omni-channel omni-touchpoint self-serviceThis post is a sligthly modified version of a post originally published on InformationDynamix. Providing good customer self-service possibilities is a must.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] A Behavioral Model of Information Seeking on the Web
    A Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada. The paper develops a new behavioral model of information seeking on the Web by combining theoretical elements from information science and organization science. Section 2 outlines two recent conceptual models of information seeking on the Web.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Information] B2B and the tourism industry: A strong digital strategy can make the difference
    Company culture Voice of Company Voice of Industry digital media guest post information technology Tourism industryAfter experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 trillion globally in 2012. However, according to data from the United Nations World Tourism Organization, this upturn is more evident in some areas than others.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Toward An Integrated Model of Information Seeking and Searching
    INFORMATION SEEKING AND SEARCHING. of Information Studies. The Fourth International Conference on Information Needs, Seeking and Use. The emphasis in much information seeking research at the current time is on the social and cultural context of human interaction with information. In information studies currently, there is a burst of exciting work being done on information seeking in a social and cultural context. Information Seeking and Searching.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 6, 2017
    [Information] Martech Vendors Can't Avoid Ad Audience Battles
    That dynamic has placed considerable strain on the open internet companies that generate great journalism, film, music, social networking, and information. ad measurement adtech brand safety fake news martech personally identifiable information privacy programmatic advertisingIt’s been said that sports are soap operas for men. You can see business news the same way: a drama with heroes, villains, intertwining story lines, and endless plot twists.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Information] 10 of LinkedIn’s welcome new features
    Choose which education information you want to appear first or the order of currently-held positions too. In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 1, 2012
    [Information] A Guide to Lead Qualification: The Basics
    During this initial stage the prospect is typically just gathering information from the company to help them with their decision making process. Inquiries don’t usually come with much information about them, and require qualification to uncover details about their likelihood to buy. While a lead can be derived from an inquiry, the difference here is that we have enough information about a lead to determine whether we’d like them to become a customer.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 8, 2017
    [Information] Everything you need to know about user guides and manuals
    When needed, subtasks can be broken down into smaller pieces of information called chunks. Use italics and bold for separating different information and underline what needs to be stressed. Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 30, 2008
    [Information] Email Dashboard: Information Overload Research Group news wrapup
    « Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. We publicly launched the Information Overload Research Group yesterday, thanks to Matt Richtels NYC article Lost in E-Mail, Tech Firms Face Self-Made Beast (which was originally titled Creators of E-Mail Monster Now Try to Tame It - not sure which one I like better). Its really great to see this much interest and excitement about information overload and IORG.
  • BIZNOLOGY  |  WEDNESDAY, MAY 24, 2017
    [Information] Effective types of native advertising for small businesses
    But if you’re going to pay to advertise your content, you want it to provide valuable information and look professional. Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for.
  • BIZNOLOGY  |  MONDAY, OCTOBER 6, 2014
    [Information] How do you test your website’s names?
    That makes sense to me, and it reminded me of how important the same principle is for website information architecture. These words are short and scannable, but not very informative. So, when designing your site’s information architecture, don’t settle for the words that insiders think are the ones that best describe their choices. Ask them–what kind of information would you expect to see after you clicked this name?
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Information] Mathemagenic " Reasons for using weblog to keep information bits
    Reasons for using weblog to keep information bits. This one is on the reasons to use weblog to keep information bits , using the list of factors for choosing a strategy for Keeping found things found on the web. Preservation of information in its current state / Currency of information. Communication and information sharing. Sharing information via a weblog is not a specific activity, but a by-product of writing. Mathemagenic.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 21, 2010
    [Information] Are Experts Obsolete? Not In My Informed Opinion
    To be honest, I couldn’t quite follow her argument, but the gist seemed to be that true experts in the future will be people who can integrate information from multiple domains by leading teams of people who are themselves experts in different fields. In particular, two major trends are well under way: - information is much more accessible. I know you knew that, but have you considered the kind of information we’re talking about?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 12, 2012
    [Information] How to Improve Your Cold Calling Techniques
    The Internet is an endless source of information so doing research isn’t hard. And, if the prospect does have the information, it makes you seem knowledgeable. Visit professional networking sites to find out about job history, awards, personal interests and other useful information. Cold calling is difficult for many people, even B2B sales professionals. While most people would rather have root canal than make cold calls, others are naturals at it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Information] How Knowledge Workers Gather Information from the Web
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Information] 4 tips to improve your YouTube channel
    This makes it important to select keywords that are relevant to people who want to find new information. Another goal of your YouTube video is to send fully interested prospects to your website to get more information about what you offer. Use your video content to usher your audience to your website to get more information. An intro video is the place to inform your audience and let them know what type of content you’ll publish and how often.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Information] Changes in the Information-Intensity of the U.S. Workplace Since 1950: Has Information Technology Made a Difference?
  • BIZNOLOGY  |  MONDAY, JUNE 9, 2014
    [Information] Why your company can’t adopt marketing automation
    Agile Marketing Business Information technology marketing marketing automation I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss. There seemed to be lots of reasons for them to go slowly.
  • THE POINT  |  MONDAY, NOVEMBER 28, 2011
    [Information] How to Revive a Dying E-Newsletter: 4 Tips
    To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis. The result is a much shorter email that still disseminates a lot of information while accommodating vital content above the fold.”. The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Shareaholic Becomes a (Top Notch) Content Curator
    With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Information] Knowledge management in the age of social media
    Information is one of the most important resource any organization has. The use of information, operational knowledge, and their distribution are able to lead an organization towards success. But, how to use the power of this information found on social media with a knowledge base? Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Information] Business Must Have: Social CRM apps
    Information technology research group Gartner predicts that the social CRM market for year-end 2012 is expected to reach beyond $1 billion in revenue, nearly double than the year prior. Sales teams are more equipped with an integrated view of online conversations of their customers and as a result can obtain more relevant information that is crucial to sales operations.
  • BIZNOLOGY  |  MONDAY, AUGUST 16, 2010
    [Information] Content with Intent: Inform Your Audience
    Content to inform. Now that I have introduced the concept as a whole, let's jump right in and look at areas to consider for content that is intended to inform. First, you have to decide what it is that you want to inform people about. That's not informing someone. Now, you can inform people about anything, so for clarity I am going to stick to one area. Find a place, though, where this kind of information best fits in the context of what appears with it.
  • TONY ZAMBITO  |  MONDAY, MARCH 22, 2010
    [Information] Three Components Of A Buyer Persona Game Plan That Inform Executives
    Today’s executives, particularly in sales and marketing, are facing increasing pressure to come up with game plans to engage the buyer.   The challenge post-Great Recession is how to engage with buyers in meaningful ways to drive demand and top line revenue growth.   Drawing up game plans, especially in the B2B space, is made more difficult by the evolving new channels of buyer engagements. Buyer Persona Development Process = Game Plan.
  • BIZNOLOGY  |  MONDAY, DECEMBER 12, 2016
    [Information] Why online software documentation is a necessity in businesses
    We live in a digital age, a time when everyone who has a internet connection has access to a lot of useful information. With online software documentation tools, finding a file you need is so much easier–just type the information in the search bar and that’s about it. Furthermore, we have tools and software that enable collaboration, even if we are several countries away from our co-workers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Information] The 4 Cs of Social Media
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 15, 2010 3 Subscribe The 4 Cs of Social Media Share Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information.
  • BIZNOLOGY  |  FRIDAY, JUNE 3, 2016
    [Information] An undigital revolution of sorts
    And the only mechanisms to contain widespread piracy and dissemination of false information have been very non-digital in nature: constant monitoring, law enforcement and good citizenship. Many used the motto “information wants to be free” to describe this new world of limitless copying and distribution of binary content. Not all information wants to be free, after all.
  • MODERN MARKETING  |  FRIDAY, JUNE 24, 2011
    [Information] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    Already the United Kingdom’s Information Commissioner’s Office (ICO) has seen a steep drop off on visitor tracking. Digital Marketing b2b marketing cookies EU EU privacy directive EU regulations European Union explicit opt-in Google Analytics online marketing online tracking opt-in privacy UK UK Information Commissioner's Office Vicky Brockby Elle Woulfe | Tweet this What a difference a month makes!
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 16, 2017
    [Information] How to turn your business blog into a publisher
    However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. The consumer can find information as well as products or services in the same place. This information can help shoppers remember your brand in the future. The answers to these questions can inform the future publishing strategy for your business.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Information] 6 Steps to Practice Your Social Selling Skills
    Social media is a great resource for finding this type of information. The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Many will go all out for the first couple of weeks and quit once there are no results for their efforts.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Information] 6 Steps to Practice Your Social Selling Skills
    Social media is a great resource for finding this type of information. The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Many will go all out for the first couple of weeks and quit once there are no results for their efforts.
  • CONTENT STANDARD  |  FRIDAY, JULY 17, 2015
    [Information] Bing Ads Releases Surprising Audience Information
    The post Bing Ads Releases Surprising Audience Information appeared first on The Content Standard by Skyword. This past week, Microsoft rebuilt the Bing Ads webpage as the company makes a newly concerted effort to compete with Google’s massive search engine presence. On the surface, this may seem laughable. It isn’t the first time we’ve seen Microsoft create incentives to bring people to its platform or try and claim back share of the SEO industry’s annual spend.
  • VIEWPOINT  |  THURSDAY, APRIL 14, 2011
    [Information] A Healthcare Information Technology Lead Generation Success Story
    billion healthcare information technology company with solutions and services that help physicians, hospitals and health plans operate more efficiently and profitably. A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 Like many businesses selling complex solutions, Ingenix was looking for a way to impact the quality of prospect development practices in order to influence sales outcomes and increase revenue.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 6, 2016
    [Information] Red is the New Blue!
    Market Intelligence Thought Leadership b2b sales intelligence insideview big data insideview information technology insideview IT insideview market intelligence insideview red ocean insideview sales intelligenceBefore you declare me color blind, let me clarify. This is about ‘Red Ocean’ and ‘Blue Ocean’ – terms well known in the business world. However, let me briefly explain before presenting my argument.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 23, 2014
    [Information] Data, Information, and Knowledge: Knowledge
    Note: Today’s guest post is just one in a series provid […]. CRM Intelligence customer intelligence Data Sales 2.0 Sales Data Sales Intelligence b2b sales CRM sales knowledge social intelligence
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Information] InsideView Named Codie Winner for Best Sales & Marketing Intelligence
    The Codie awards come to us every year from SIIA (the Software & Industry Information Association) to honor the best and brightest products, technologies, and services brought to market by media, publishing, and IT companies. Today, InsideView impacts the lives of over 100,000 professionals that need information about the customers and prospects that keep their jobs and companies alive.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 11, 2009
    [Information] The information gap between marketing and sales—and how to fill it
    Information. Information, not DNA, is the most important piece of the consultative sale and the executive-level relationship. With customers able to do so much research online, the way to get in the door these days is to have information that isn’t readily available elsewhere. Salespeople who can ameliorate those real or perceived fears with information—and keep doing it over time—will outsell the mere backslappers every time. Information is marketing’s responsibility.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 11, 2009
    [Information] The information gap between marketing and sales—and how to fill it
    Information. Information, not DNA, is the most important piece of the consultative sale and the executive-level relationship. With customers able to do so much research online, the way to get in the door these days is to have information that isn’t readily available elsewhere. Salespeople who can ameliorate those real or perceived fears with information—and keep doing it over time—will outsell the mere backslappers every time. Information is marketing’s responsibility.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Information] Why Your Marketing Needs To Be Cool
    It might be bitter medicine to swallow, but information abundance (if not pollution ) and your customers’ feelings are the reality. Sales & Marketing Alignment debbie downer information pollution Pulp Fiction Samuel L. “60% of customers have a negative opinion of marketing.” ” –Yankelovich Partners. There’s a classic scene in Pulp Fiction where Samuel L.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 6, 2013
    [Information] Data, data everywhere, nor any drop to think
    I still remember seeing Clay Shirky on stage, back in 2008, claiming that the problem “is not information overload, it’s filter failure” Five years after that, it seems that a another way to explain it is: when the information overload is that big, filters are bound to fail. In other words: we are currently witnessing BOTH information overload AND filter failure. Internet Marketing Information overload
  • THE ROI GUY  |  TUESDAY, JUNE 22, 2010
    [Information] “Information Overload” Biggest Change Agent for Marketing in Next Decade?
    And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload. Christa Carone, CMO of Xerox Corp in her Direct Marketing Association’s Digital Marketing Days keynote indicates that “Xerox is faced with the same challenges as every other company, which is cutting through the clutter in a world of information overload.” interactive white paper B2B Magazine B2B interactive marketing SiriusDecisions Information Overload Pisello b2b selling Alinean
  • BIZNOLOGY  |  WEDNESDAY, APRIL 19, 2017
    [Information] The rise of “morality-via-branding” to add empathy and connect emotionally
    In his new book, #Republic: Divided Democracy in the Age of Social Media , Cass Sunstein discusses the need for shared information and diverse experiences to help guard against “fragmentation, polarization, and extremism,” which will make it easier to solve problems and govern in a heterogeneous society. If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 14, 2008
    [Information] Information Coping Skills: Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!
    are banding together to fight information email overload - by doing research on information coping skills - one of my favorite topics for the past ten years. The article describes a new nonprofit organization called " Information Overload Research Group." I also created an information overload assessment that helps you figure out the degree and problem areas and offers some reflection questions that can help you begin to change your habit. Photo by Will Lion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com
    Information Technology. Information Technology. Computer Literacy Doesn't Mean Information Literacy, Report Says. A new report from the Joint Information Systems Committee, a British higher-education research institute, says the “Google Generation&# (those born after 1993, who can’t remember a time when the Internet wasn’t widely available) may be computer literate. But that doesn’t make them information literate. Search The Site.
  • CHRIS KOCH  |  TUESDAY, AUGUST 16, 2011
    [Information] The crisis of buyer information in B2B and how to fix it
    Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information? Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? Are you making plans for a post-buyer information age? Image by roboppy via Flickr.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 7, 2012
    [Information] An Old School Sales Technique that Is Fresh Again
    Because most of your clients won’t take the time to write you back, make sure to include your email address, cell phone number and any other contact information that you feel is relevant. prospect outreach Assumption Breath Of Fresh Air Business World Campaigns Cell Phone Number Communication Contact Information Correspondence Fast Turnaround Times Integrity Job Long Term Relationship Mail Media Marketing Old School Prospective Client Recipient Resume Sales Salesmen Traditional Clientele
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 9, 2017
    [Information] Using your website to get to know your customers
    You can even take a less active approach and harvest at least some of this information from your website search data–if you populate your site with enough high-value information to attract your target audience and have them view your site as a resource. Many of us are in business where we don’t interact directly with our end customers. We operate through distributors or value-added retailers or some other channel.
  • AGGREGAGE  |  FRIDAY, JUNE 19, 2009
    [Information] Tradeshows Need to Get in the Information Business
    Get In the Information Business. If tradeshows are in the information business, they need to team with journalists and companies to communicate with attendees. This may be in the form of podcasts, blogs, or social media — but the point is that information needs to flow more freely and on a more timely basis so exhibitors are able to make better, more informed choices while attendees receive relevant information that will enhance their experience at the show.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] It's Not What You Know, It's Who You Know: Work in the Information Age
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 15, 2013
    [Information] The Death of the Pushy Sales Rep: 3 Proven Tips for Today’s Top Performers
    We now live in a culture of constant information overload. The growth in popularity of content marketing simply adds even more information to the Internet. Sales Intelligence Co Workers Consumers Conversations Conversion Rates Expert Knowledge information overload Junk Mail Mutual Dialogue Nbs Peers Popularity Potentia Premiums Prospects Sales Messages Sales Pitches sales productivity Sales Rep Sales Reps Seth Godin Top Performers How can we increase our conversion rates?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Information] Are Google Ad Extensions Right for Your Business?
    Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy. Seller ratings – According to Google , they base their seller ratings on “a combination of customer reviews and information from verified sources.” Similar to Review extensions, potential customers take this helpful information into consideration when making a purchase.
  • LATTICE  |  TUESDAY, MAY 23, 2017
    [Information] Data, Information and Knowledge (And What It Means For B2B Marketers)
    The big data revolution has performed a valuable service in bringing our collective attention to data’s value and the need to manage it properly — especially the customer generated kind
  • THE ROI GUY  |  THURSDAY, DECEMBER 15, 2005
    [Information] The ROI for Information Lifecycle Management (ILM)
    With consolidation to storage area networks and advances in storage management software packages, the concept of hierarchies and intelligent management like information lifecycle management (ILM) is again at the forefront of storage architecture planning. By correctly establishing migration rules, the organization would see little to no delay in information access (keeping frequently accessed information or data requiring instant access, regardless of age, near-line).
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 3, 2012
    [Information] 5 #Secrets to #B2BSales Success That All Top Performers Know
    Selling is more competitive than ever before so having the right information at the right time – every time – for any sales rep is the key to success. Extend your investment in SAP ERP or CRM by giving your salespeople an easy-to-use sales application with hassle-free access to back-office information. Selling is more competitive than ever before so having the right information at the right time – every time – for any sales rep is the key to success.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Information] That's John Doe to You
    Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Connecting Thought Leadership to Sales LinkedIn is the New B2B Media Powerhouse → That’s John Doe to You March 24, 2011 by Eric Wittlake 2 Comments When marketers ask for information, we lie. Most of the content is useless , I’m not giving up my information for that.
  • I-SCOOP  |  WEDNESDAY, APRIL 2, 2014
    [Information] Big Data: the content and customer experience perspective
    Big Data is everywhere: marketing, analytics, information management, healthcare, the list goes on. Content management Customer experience Information management Big Data CeBIT One of the themes of this year’s main European IT exhibition, CeBIT, was Big Data. In fact, it’s one of the core themes of most events I’ve been attending the last months. And despite discussions and debates in the area of privacy […].
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 21, 2012
    [Information] How to Boost B2B Sales with Social Media
    The information you gain through this research will allow you to alter your sales pitch to highlight the product or service’s strengths and address any concerns that potential customers might have. All of this information comes from social media research. Collecting such information through social media will improve your sales pitch. You can use this information to your advantage by highlighting some of the problems with the competition in your sales pitch.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 4, 2012
    [Information] Warm Up Your Closing Call With a Social Network Referral
    Once you are a member of the network, you can start interacting with your prospects to give advice, answer questions or even to gather more background information. Interacting on a social level allow you to present yourself as an expert in your field and as a go-to source for information related to your particular line of products. It’s no secret that a warm prospect is much easier to close than a cold one.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Information] Can we collect lead / registration information from marketing tool users?
    The Alinean powered tools are built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to integrate this information into your CRM / lead nurturing system. The tool has its own registration form, which can be customized, or it can pass registration to your own registration form / system. As well, any survey data that is captured, key results, along with the registration data, can be fed to your lead management / marketing automation system.
  • BIZNOLOGY  |  WEDNESDAY, MAY 31, 2017
    [Information] 3 innovative ways to structure video content to support sales engagement
    You may need to watch a entire video to find out whether it contains any information you care about. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text. You can skim video too, if it’s interactive or offered in bite-size chunks. (I I wouldn’t call anything longer than a minute bite-size.)
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 20, 2007
    [Information] Social Media Now Top Information Source for B2B IT Buyers
    Search is the most important source of information during the research phase, while discussion groups and blogs are the most heavily used tools for narrowing a vendor list and conducting a final evaluation. B2B IT decision makers are increasing less interested in advertising and more eager to get unbiased information from their peers. Following up on its first study on the value of Web 2.0
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 29, 2014
    [Information] Content Performance: Why Return on Information Matters More Than ROI
    A lot of marketers and decision makers focus on the monetary ROI of content performance measurement programs and neglect the information return they get by watching unknown leads become known and then convert. Of those four eBooks and 24 blogs, if 75 percent are on the same topic, I can compare demographic information with other known leads and serve them a similar experience, while simultaneously building out any gaps I notice throughout this process.
  • I-SCOOP  |  TUESDAY, SEPTEMBER 10, 2013
    [Information] The present and future of content management with John Mancini
    An overview of the trends in content management, Big Data and intelligent information management with John Mancini, leader of the AIIM global community of information professionals. Last year AIIM published a paper with Kodak Alaris (a partner) on Intelligent Information Management and how […]. Content management Information management Interviews AIIM content management ECM Global Directions 2013 John Mancini
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 15, 2012
    [Information] Five Crucial Tips for Effective Prospect Research
    Before you start looking for information, determine what you want to find. A lot of irrelevant information can complicate your research, and you may spend quite a lot of time analyzing information that does not pertain to the sales process. Organize your pre-call planning according to the priority of information you need to find. Get in the habit of finding the most important information first.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 19, 2008
    [Information] NEASC Best Practices for Electronically Offered Online Degree and Cert. Programs - Delhi Computer Information Systems (CIS) - Confluence
    > Delhi Computer Information Systems (CIS). > Delhi Computer Information Systems (CIS). As such they are intended to inform and facilitate the evaluation policies and processes of each region. Provide (or draw upon) the required information technologies and related support services. Given the rapid pace of change in modern information technology, what policies or procedures are in place to keep the infrastructure reasonably up-to-date? Dashboard. >
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Information] The Dirty Little Secret of Media Relations
    When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. Every media outreach begins with information, the more the better. Information you can share. The rest of us have to be prepared to provide interesting and timely information that enables the journalist to tell a wider story.
  • EMAGINE B2B BLOG  |  FRIDAY, AUGUST 7, 2009
    [Information] Changing information sources for large purchase decisions
    Once again, a bit of research from MarketingSherpa that puts the stamp of validity on what we’ve kinda suspected: in this case, that the poor economy has forced a shift away from face-to-face events and trade shows, and toward their virtual or online counterparts. And this was a survey of buyers and influencers about the [.].
  • BIZNOLOGY  |  MONDAY, JULY 30, 2012
    [Information] Prospecting to IT Buyers: How Nine Data Vendors Stack Up
    Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoPhoto credit: Wikipedia. Globally, these professionals spend $3.6 trillion on hardware, software and technology services.
  • FATHOM  |  WEDNESDAY, FEBRUARY 6, 2013
    [Information] Mobile Technology & Healthcare Organizations: What’s Your Policy?
    Since it’s recently been reported that 68% of healthcare organizations have a policy on mobile technology usage, you might want to know if your organization is up to speed (via the Healthcare Information and Management Systems Society). Healthcare Industry Mobile Social Media ECRI Institute Healthcare Information and Management Systems Society HIMSS mobile technology policy social media policy
  • ENGAGIO  |  MONDAY, SEPTEMBER 11, 2017
    [Information] Nailing Down Target Account Selection: How Chorus.ai Informs Their ABM Strategy
    The next step was to find the key people at those accounts and their contact information. Having up-to-date information about who works where and how to contact them makes your sales and marketing teams that much more efficient and effective. She could now look at a target company in Salesforce and get a holistic view of all the relevant individuals to market to; their key contact information included business email, phone lines, and social media handles.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Announcing InsideView Open: Market Intelligence Anywhere, Anytime
    Informed Enterprise insideview Knobile Sales 2.0 In case you were tied up with that Cupertino distractio […]. Customer Success Product Showcase Product Updates Sales Intelligence Technology Umberto Milletti B2B Enterprise 2.0 Social CRM social selling
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Information] The 10 Commandments of #pre-callresearch
    You also need to do online research to learn about this individual’s personal interests, business philosophy and other pertinent information. The company website is a great source of information. Use the information you glean from Commandments 1-8 to formulate questions to which your prospect will respond. Learn About the Prospect. It is not enough to know the name of the person to whom you will talk.
  • I-SCOOP  |  TUESDAY, MAY 31, 2016
    [Information] Human nature and technological enablement: the dilemmas of collaboration
    Business and management Human resources Information management Social collaboration collaboration Collaboration Conundrum decentralized work digital workplace Nicola MillardA manager at my first job used to say that management is about getting things done.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Information] What additional information can Alinean capture about the user or analyses from sales / marketing tools?
    When the tool is run by a user, various prompts are used to collect detailed information about the customer’s opportunities, practices and current costs. All of this rich information is captured and available in a number of ways. First, the information can be passed to your current CRM / lead nurturing system using an integrated Interactive Content Connector service. Second, the information is stored in the Alinean tool database, and can be mined for analysis.
  • OPENTOPIC  |  THURSDAY, JUNE 9, 2016
    [Information] Lithium launches Reach, a Klout-informed social content marketing tool
    Opentopic blog >> marketingland.com Social community provider Lithium Technologies is today announcing a new social content marketing product called Lithium Reach that is intended to leverage its secret weapon: Klout. In 2014, Lithium bought Klout, which provides scores that rate people’s online influence by tracking about 700 million consumers online. It has utilized the acquisition for such purposes as helping. Marketing Technology Cmo undefined
  • DISCOVERORG  |  THURSDAY, MAY 11, 2017
    [Information] How Data is Democratizing Growth and Driving Disruption
    Startups, small businesses, consulting firms, agencies, and even enterprises all benefit from access to more information about their prospects and customers. Despite today’s wide availability of data and intelligence, many companies still cite “lack of high-quality account and contact data, information, and intelligence” as a top inhibitor to growth. Launching and growing a business has never been easy, but it used to be a lot harder.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Information] Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?
    When a user runs an Alinean powered-tool, via the service, the registration information from your own registration system can be fed into the Alinean tool, pre-filling in key profile information. When registration information is captured from the Alinean tool, the service interacts to capture and share the registration information, as well as information beyond the registration profile, to include current opportunities, assets, costs, configurations and key analysis results.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 17, 2012
    [Information] How to Generate Expert Credibility
    In Press Releases The internet allows for this information to be found by those seeking it using their connected devices. This potential for information overload from internet searches often drives professionals to their own industry related journals for solutions to their most perplexing problems. This helps them to get high quality information, by relying on experienced editors who only allow those things to be published that will be of benefit to the readers.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 14, 2012
    [Information] How to Reveal Social Selling Engagement in Your Social CRM
    These extensive information reports are customizable and designed to give sales leaders a visual summary of InsideView usage within their organization. Along with the news that sales executives can now measure a real financial ROI to social selling , there is even more reporting available to managers that want to see who on their sales teams are being the most active with InsideView.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Information] Online Advertising WILL be Regulated
    Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 20, 2010
    [Information] One-size-fits-all whitepapers ineffective due to Information Overload? Fight Back with ZDE Smart Papers
    However, the bulk of marketing activities that B2B technology vendors use involve the same information, in the same way, over and over to prospects as different as Joe’s Barber Shop and Exxon Mobil. B2B buyers are, quite simply, not all the same. This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 11, 2009
    [Information] Will Twitter teach us to be concise and save the world from information overload? See my 1000 word blog post
    Just kidding.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Information] How to Generate Leads with Pinterest
    Infographics make it easy for people to understand complex information and find a lot of relevant details in an easily digestible format. Business Value Consumer Content Digestible Format Ebooks How To Generate Leads infographic Lifeblood Links Point Organic Web People Information Pinboard Pins Pound Sign Relevant Details Social Networks Thought Leader Video Gallery videos Web Traffic Web Users
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [Information] Variety of Content is the Key in the Early Stages of the.
    Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 25, 2010
    [Information] Does your site provide too much stuff, but too little information?
    Perhaps it’s because B2Bs are getting the message that they need substantial content in order to make their sites adequately visible to the search engines. Or maybe it’s just a feeling that “bigger is better.” Whatever the reason, we’re noticing lately that some clients are throwing lots of content up on their sites, though perhaps not [.].
  • DISCOVERORG  |  TUESDAY, APRIL 5, 2016
    [Information] Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data
    Company Updates IT Sales Strategies Latest News New Product Features Sale Operations Sales Leadership & Management Account-Based Marketing B2B B2B Insights B2B Sales B2B Sales Insights Decision Makers Henry Schuck Information Technology IT Sales Mark Godley Sales Effectiveness Sales Enablement Tools Sales Intelligence Sales Leads sales strategies Sales Success technology stackIt’s an amazing time to be a consumer of sales data.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 15, 2013
    [Information] How to Appeal to Buyer’s Caution
    Every purchase puts a B2B buyer’s job at risk, perhaps more so now than ever before because of the mountain of information buyers are expected to know before entering a B2B deal. Sales Intelligence Acknowledgment Alleviation Ally B2b Buyer Boiler Room Caution Chris Varick Dr Jacobs Fear Information Buyers Initial Fears Job Medicine Nbsp New Medicine New Solutions Reluctance Right Decision Risk Sales Rep Vin Diesel
  • I-SCOOP  |  TUESDAY, OCTOBER 18, 2016
    [Information] Data is a business asset beyond imagination – here is why (and where)
    It has almost become embarrasing to say that data is a business asset and should be treated as one (the same goes for information). Data in action Information managementThe ‘data is an asset’ or a ‘data is a business asset’ message is not new. It goes back over two decades. However, despite the fact that so many people have […].
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 6, 2012
    [Information] The Prospect Calling Code: A Guide to Keeping Prospects on the Phone
    If you instead ask how their last purchase faired and what, if anything, they’d change about it, your prospect could answer in a number of ways that may lead to a lot more information than the time lapse between their previous purchase. Listening is especially important when finding out key information about your prospect. Provide Information in your Questions. Insert valuable information into your questions to make them as informative as they are inquisitive.
  • BIZNOLOGY  |  THURSDAY, MAY 25, 2017
    [Information] Role of social media in knowledge management
    We use them both to obtain and access new information with the use of technology. A knowledge base needs to be updated, the information offered needs to be recent, relevant and verified. Social media allows you to share these recent updates and keep your audience informed. You can also get information about what your target audience prefer in addition to your content; try to discover some patterns or connections.
  • I-SCOOP  |  MONDAY, DECEMBER 28, 2015
    [Information] Grow your business: shrink the paperwork mountains
    To thrive, innovate, be productive and keep everyone – from customer to employee and beyond – happy, easy, user-friendly and ubiquitous access to the right data and information is key. Information management customer experience digital business transformation paperless dream capture paperwork digitizationEvery organization, including yours, is living in an age of digital business transformation.
  • MARKETING-GIMBAL  |  SUNDAY, MAY 23, 2010
    [Information] Why Social Media is The Least Trusted Source of Information For B2B Buyers
    Earlier this year Edelman released their annual Edelman Barometer 2010. The Edelman Trust research has been most interesting in the last few years due to the global economic climate, and the lost of trust in institutions from governments, to financial.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Information] Can different call to actions in the Interactive White Paper be recommended based on the customer profile information?
    Often, based on the user’s role and stage in the buying lifecycle, the call to action within the Interactive White Paper can be custom configured to provide proper / better guidance. For example, early in the buying lifecycle, executive decision makers could be guided towards a diagnostic assessment, to help pinpoint opportunities and provide prioritization advice / build urgency.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Information] Kate Sweetman interview: digital disruption and reinvention
    Negative feedback, not acknowledged here: Similarly, are you allowing the information that’s critical to effective decision-making to make its way to the right people. One of my all-time favorite business jokes involves two guys walking through the woods. Suddenly, the two see a bear charging towards them. The first kicks off his boots and starts pulling running shoes from his backpack. The second guy says, “What are you doing? You’ll never outrun that bear.”.
  • BIZNOLOGY  |  FRIDAY, MAY 26, 2017
    [Information] Four tips to perfect your social listening skills
    Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services. With 79 percent of American internet users on Facebook , brands are actually expected to have a presence on social media and to use it as a way to keep their customers informed. This can provide useful information, such as product shortcomings, so the business can utilize these insights to address problems.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information] Cryptocalypse Now: hacking from the future or a Y2K déjà-vu?
    The most common mechanisms used today to encrypt the sensitive information you send over the Internet rely on how difficult it is for conventional computers to figure out the key necessary to decrypt it. In theory, if anybody is intercepting and storing that encrypted information that was (and still is) being transmitted over wired and wireless networks, that may become pure gold a few years from now if the promise of quantum computing materializes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 21, 2010
    [Information] Kynetx Lets Marketers Customize User Experience Across Web Sites
    It could potentially include personal information the user has chosen to share, although current Kynetx applications do not. The underlying technology for most Kynetx applications includes “Information Cards”, an open standard for digital identity management supported by Microsoft, Oracle, Google, PayPal and others. See the Information Card Foundation Web site for details. Summary: Kynetx lets marketers enhance and coordinate user experience across multiple Web sites.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 7, 2015
    [Information] Best and Worst Stats of 2014
    Data InsideView Culture b2b data b2b statistics Best and Worst of 2014 data enterprise statistics Infographics Informed Enterprise Well, 2015 is finally upon us, which makes it fun for m […].
  • WEBBIQUITY  |  FRIDAY, JULY 13, 2012
    [Information] How Will Web Hosts Prepare For Upcoming Internet Security Bills?
    Security of information starts with the individual. The SECURE IT Act specifies ways that businesses and government can share information more readily. There will be incentives to share information with the federal government about any potential cyber threats detected. SECURE IT means that data will be shared in ways that could result in private information being given to the government. By sharing private information, citizens may be put at risk of investigation.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JUNE 14, 2006
    [Information] B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads
    They are coming to your site for information. According to their study, the practice of making users register before providing them with deeper information will send sales prospects running. There should be a balance between collecting information and providing value; i.e., be careful about requiring registration to receive anything worthwhile. They are coming to your site for information.
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