Vidyard

APRIL 5, 2021

The more access you can provide to information on your product, how to achieve a goal, solve a problem, or answer a commonly asked question—the more prepared and informed your buyers will be when they’re finally ready to talk to sales. The educational nature of these video types supports shifts in remote buying experiences.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Vidyard

AUGUST 14, 2020

They’re great for viewers without disabilities who need to brush up on the video’s content or skim it for relevant information. The Web Accessibility Initiative has more information on accessibility guidelines, as well as the full list of success criteria. If not, is that information available in a separate text format?

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

DECEMBER 3, 2019

They’re an incredibly popular way to take in brand information: 96% of people have watched an explainer video specifically to learn more about a product or service. While you don’t want your explainer video to be boring, its main purpose is to inform, not to entertain. It’s cute, informative, and friendly, with a clear call to action.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Vidyard

SEPTEMBER 14, 2021

Often informal, this video style allows you to introduce yourself and connect on a human level rather than through a cold text-based email. If you find a prospective client through a request for a mortgage rate quote or a submission for more information on your services, make a personalized video to follow up on that request.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

AUGUST 4, 2021

More Information: For more information and to download the full study, please visit vidyard.com About Vidyard Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Vidyard

AUGUST 18, 2017

The world isn’t just complicated anymore, it’s complex , and we’re limited by the information throughput of text, a centuries-old technology. Perhaps the best way on Earth to spread information is to tell someone that it’s secret. With a securely hosted video platform , you can control the flow of information.

Video Marketing 110

Video Marketing Lock-In Forrester Efficiency 110

Vidyard

JANUARY 5, 2021

If they could help later (such as when your “definitely relevant” metrics wind up not providing a solid answer to your initial question), it’s a good idea to set up tracking now to make sure you can access that information if you end up needing it down the road. How often should you be monitoring data? Quota Attainment, Overall Sales per Rep.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

APRIL 5, 2021

The more access you can provide to information on your product, how to achieve a goal, solve a problem, or answer a commonly asked question—the more prepared and informed your buyers will be when they’re finally ready to talk to sales. The educational nature of these video types supports shifts in remote buying experiences.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Vidyard

JANUARY 15, 2020

Interviews are the best way to get information straight from the horse’s mouth. Some interviews allow access to people and information that might otherwise stay behind closed doors. Anywhere that an interview would help explain the information or tell the story that page is written to convey. Benefits of Interview Videos.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Vidyard

MARCH 20, 2018

Creating this brand requires that you: Become an information concierge. There is so much more information about your prospects available to you now both professionally and on a personal level. When it comes to social selling modern marketers and sales professionals first need to develop their personal brand to connect with customers.

Forrester 112

Forrester Outreach Social Networks Curation 112

Vidyard

JANUARY 7, 2020

The key is to make good content that front-loads the important information to get the point across in the shortest amount of time. Video will help you communicate the feel of your event along with pertinent information in a quick and digestible way. Make use of visuals to convey information instantly. Produce It.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

JUNE 25, 2020

Video is truly transforming the way organizations and business professionals are sharing information in the new world of remote business. More Information: Sign up for Vidyard for free: [link]. These numbers represent an increase of more than 400% when compared to the same data from the previous 90 day period. Vidyard Careers: [link].

Work Management 124

Work Management Video Marketing Barriers Marketing Management 124

Vidyard

APRIL 5, 2021

The more access you can provide to information on your product, how to achieve a goal, solve a problem, or answer a commonly asked question—the more prepared and informed your buyers will be when they’re finally ready to talk to sales. The educational nature of these video types supports shifts in remote buying experiences.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Vidyard

MAY 16, 2022

And if you had the opportunity to get some background information on the person before you met on your date, wouldn’t you jump at the chance? You only earn the right to access this information by building a sense of connection and trust with the prospect. In some ways, it’s kind of like a first date.

Top of Funnel 100

Top of Funnel Work Management Cross-Selling Sample 100

Vidyard

MAY 3, 2022

Action Analytics: A new capability that enables managers and admins to understand which Calls-to-Action within videos are being acted on, helping to inform which CTAs are driving the most conversions.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Vidyard

JANUARY 5, 2021

If they could help later (such as when your “definitely relevant” metrics wind up not providing a solid answer to your initial question), it’s a good idea to set up tracking now to make sure you can access that information if you end up needing it down the road. How often should you be monitoring data? Is it the rapid response to questions?

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

AUGUST 26, 2020

In Invite Panelists , click Edit and fill out their information to send out panelist-specific invitations. What information registrants must provide during the registration process. What information registrants must provide during the registration process. How to Add and Invite People to Your Zoom Webinar.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Vidyard

MARCH 4, 2020

An unlimited number of viewers can watch the same information in video format, which is a lot more approachable than a long block of text. Resist the temptation to pack the video with information. Benefits of Demo Videos. The biggest benefit to recorded demo videos is that they’re repeatable. Demo videos are: Repeatable. Entertaining.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

FEBRUARY 2, 2021

Many prefer video as a much easier format to consume information over text. Video Makes it Easier for Your Prospect to Consume Information 2.5 Front-Load Key Information 4. Front-Load Key Information 4. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

SEPTEMBER 22, 2020

This data provides marketers with a new level of insight into customer engagement by helping them to understand exactly which videos their contacts are watching and when they’re watching them, and then use this information to drive their marketing forward — all within HubSpot. Learn more about HubSpot Video: [link] . About Vidyard.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

Vidyard

NOVEMBER 11, 2020

Many prefer video as a much easier format to consume information over text. Video Makes it Easier for Your Prospect to Consume Information 2.5 Front-Load Key Information 4. Front-Load Key Information 4. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

JANUARY 24, 2022

Perfect for those who don’t love having to seek out new information constantly; this way, it comes right to you. His YouTube channel is entertaining and informative, with videos sharing helpful content for sales professionals with a tell-it-like-it-is approach.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Please don’t blow a perfectly good opportunity by telling them at the end of your video to “visit your website for more information.”

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Vidyard

NOVEMBER 19, 2020

If discussing sensitive information, password-protect your videos. Gate videos to capture candidate information: You can insert a form that asks for someone’s contact information, either at the beginning of the video, or right before it gets to the good stuff. Start with whatever’s most likely to interest them. Sign Up for Free.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vidyard

FEBRUARY 10, 2021

Interviews are the best way to get information straight from the horse’s mouth. Some interviews allow access to people and information that might otherwise stay behind closed doors. Anywhere that an interview would help explain the information or tell the story that page is written to convey. Interviews provide an inside look.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Vidyard

MAY 16, 2021

You need to connect the contact information with the content information.” – @Gail_Goodman , Co-founder & Chief Product Officer, Pepperlane ( Tweet this! ) “Whether B2B or B2C, I believe passionately that good marketing essentials are the same.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

OCTOBER 25, 2017

Video is impactful to support because it delivers higher informational throughput than legacy support channels like phone, email, or live chat. Organize them by topic and optimize them for SEO with accurate metadata so customers find them on Google before they find your contact information. To the power of video.

Video Marketing 91

Video Marketing Customer Satisfaction FAQ Youtube 91

Vidyard

JANUARY 5, 2021

If they could help later (such as when your “definitely relevant” metrics wind up not providing a solid answer to your initial question), it’s a good idea to set up tracking now to make sure you can access that information if you end up needing it down the road. How often should you be monitoring data? Is it the rapid response to questions?

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Vidyard

DECEMBER 10, 2020

The videos were informative and well-produced. More Information: Read about the 2020 Winners: [link]. Winners include: The Educator: Exceptional Use of Video to Educate Prospects, Earn Their Trust, and Generate Inbound Leads. Winner: AQUILA Commercial – The team fully adopted video as a core part of their marketing strategy.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

FEBRUARY 4, 2020

The brain processes visual information 60,000x faster than text. These webinars are informal and unscripted. Educational webinars often take the form of a speaker relaying information through a slideshow. General product webinars are ideal for late-stage prospects who are ready for in-depth information about your product.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

MARCH 15, 2022

Communicate new messaging, positioning, or product updates via video to clearly articulate key information like the value proposition. Updates Instead of time-sucking meetings or lengthy emails, communicate important but in-depth information like pipeline and quota updates using video.

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

Vidyard

JUNE 11, 2019

Of course you’d like to have all this information—as accurate and early as possible—but how do you go about building a sales pipeline? This estimate, in turn, helps when it comes to revenue forecasting, planning for growth, and preparing for whatever’s around the corner. Sounds obvious, right? We hear you.

Ad Building 100

Ad Building Sales Cycle Marketing Proposals Work Management 100

Vidyard

MAY 16, 2021

You need to connect the contact information with the content information.” – @Gail_Goodman , Co-founder & Chief Product Officer, Pepperlane ( Tweet this! ) “Whether B2B or B2C, I believe passionately that good marketing essentials are the same.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

DECEMBER 13, 2017

Read on to find out how you can use video for customer support to enhance your approach and leave your customers feeling informed, satisfied and empowered to get the most out of their experience with your product or service! Have we piqued your curiosity? Personalized Customer Engagement. Full-Service Support.

Video Marketing 93

Video Marketing Customer Satisfaction Knowledge Base Analytics 93

Vidyard

DECEMBER 29, 2017

Once a buyer’s attention has been captured, a video is a fantastic medium for interestingly communicating a lot of information. It has a higher informational throughput than text, audio, and images alone because it combines all three. Keep viewers watching for 35 percent longer. Increase the chance that late-stage prospects buy.

Response Rate 126

Response Rate Video Marketing Click Rate Sales Cycle 126

Vidyard

JANUARY 7, 2020

The key is to make good content that front-loads the important information to get the point across in the shortest amount of time. Video will help you communicate the feel of your event along with pertinent information in a quick and digestible way. Make use of visuals to convey information instantly.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

NOVEMBER 5, 2020

Video applications and resumes are effective because they’re still (surprisingly) not that common and they communicate a lot of information very quickly. It combines visuals, audio, and text (via captions) all at once—a higher information throughput, if you will, despite the fact that watching takes less effort than reading.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102