The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

MARCH 8, 2024

Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media , Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization’s broader growth objectives.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Forward Observer

DECEMBER 29, 2023

Information – How to give the consumer the best information to help them buy. Art in advertising – Should we use bespoke artwork or tried and tested visuals? Things too costly – What strategies are too costly to attempt in advertising? Strategy – Rules for directing a campaign.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

The Forward Observer

DECEMBER 1, 2023

This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like information overload, multitasking, ambiguity, mistrust, unconscious biases, and more.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

FEBRUARY 9, 2024

Listen to the Interview… Links… The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel (Amazon) Eric Siegel (LinkedIn) Machine Learning Week The AI Playbook (book website, including link BizML framework) MachineLearningGlossary.com CivilRightsData.com Predictive Analytics: The Power to Predict Who Will Click, (..)

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339

The Forward Observer

NOVEMBER 27, 2023

Be informed, inspired, and challenged with this new daily calendar. 2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin About the Calendar Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. ″x 4.5″

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130