Onalytica B2B

JANUARY 17, 2018

That consumers are pretty well informed of their product options (by the brands themselves, their own research or influencers), but they’re conducting their own personal brand validation by seeking out reviews from both influencers and strangers before they enter the buying journey. What does this tell us? What does this tell us?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

MARCH 22, 2017

Importantly though, the additional qual work also provided loads of valuable insight into the types of content, tone and messaging that resonated best with both the audience and influencers, and it helped inform Google’s ongoing social engagement strategy. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

MAY 16, 2018

The traditional way of influencer marketing might be a celebrity on a television commercial, but now it’s moved to social media and I think as a result it’s a great service and experience to a customer to deliver relevant value-added information of some kind. So there’s relevant information and I love that.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

SEPTEMBER 21, 2017

Does your content entertain, educate (impart skills), explain (synthesize information), or empower (inspire and connect) your audience? Content marketing is first and foremost about serving your audience. I’m passionate about getting companies to think about the 4 Es of content. If not, it doesn’t truly serve them. Start there.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

DECEMBER 13, 2017

I specialized in e-commerce, information products, email marketing and business development coaching. When Facebook releases the ability to literally point your camera at any object with real-time visual understanding, where an information card pops up over an object and maybe even a buy button, this will be a total game-changer!

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

APRIL 20, 2017

This compulsion to dig deeper is due to the fact that consumers, in particular Millennials, are smart as buyers; they can see through brands’ glorified sales pitches and digest all information with a pinch of salt, rather than treating everything as gospel.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

DECEMBER 6, 2016

Most B2B brands do put a lot of time and emphasis on creating informative content, however, while writing the content is arguably the most important part, this doesn’t guarantee success. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

OCTOBER 26, 2017

This assessment will also inform whether you are focusing on a paid, earned or owned media approach or a combination of the two. Understand if the level and scope of opportunity within your market place. Assess competitor strategies, your brand strength & quality and level of internal resource to decide your program strategy.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

SEPTEMBER 7, 2018

As the self-service analytics open the doors to new valuable perspectives and information, non IT business executives have the opportunity to work with Business Intelligence. Traditional ways of management are being innovated with the expansion of self-service analytics.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

NOVEMBER 14, 2017

One day, I’m hoping to have helped build a curation of #music4climate information and insight, so stay tuned. . I learn so much from the scientists and environmental writers I’ve come across in my climate action focus work, and that informs the whole of my life otherwise, too. WHICH CLIMATE ACTION INFLUENCERS INFLUENCE YOU?

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

OCTOBER 30, 2018

As I mentioned earlier, when we started the New York Enterprise report we literally created influencers by going to people who weren’t necessary writers, in some cases we would ghost write for them, or in some case they’d send us a draft and the information was great but it’s not written well so we’d have a team of editors that would fix that.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

FEBRUARY 20, 2017

Before that day was out, the bloggers had between them created a hashtag for counter-attacking the antagonist, and written extensive, highly informed – and highly read and shared – blog posts telling it from their side. But she wasn’t in trouble because her influencers rescued her.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

MAY 25, 2018

In the era of Internet is difficult to pick up a couple of Big Data influencers, as we have blogs, articles in the traditional media, twitter, linkedin and so many sources where we share information. Also, Roger Magoulas , together with Ben Lorica , were the first ones to coin the word “Big Data” as a concept.

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

MARCH 4, 2016

As thought leaders, journalists, non-profit organisations, intergovernmental organisations, businesses, and consumers alike prepare in anticipation of World Water Day, we hope that information on which Water Security Influencers are most vocal about the event will help you in your advocacy and outreach for this important event.

Brand Identity 100

Brand Identity Branding Advertising Agencies Paid Search Agency 100

Onalytica B2B

SEPTEMBER 12, 2017

Examples per sector are: There’s tonnes more information on this subject in the full white paper: The Definitive Practical Guide to Influencer Relationship Management. Influencers are far more likely to talk about innovation, product categories, industry issues and less likely to talk about brands.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

MARCH 18, 2015

This is DTC (direct-to-consumer), which means it doesn’t require a doctor’s order for the consumer to be better informed of their health. A user’s health information is stored in a centralized and secure location and the user decides which data should be shared with your app.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

AUGUST 23, 2017

In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues. .” Owain Williams , Influencer Marketing Blogger. Influencers can make your voice louder in the noise.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MAY 25, 2018

In the era of Internet is difficult to pick up a couple of Big Data influencers, as we have blogs, articles in the traditional media, twitter, linkedin and so many sources where we share information. Also, Roger Magoulas , together with Ben Lorica , were the first ones to coin the word “Big Data” as a concept.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

MARCH 9, 2017

Some understand the concept but don’t quite get the big deal, while others just simply do not know enough to hold an informed opinion. After all, if everyone knew everything about everything, then well, what a boring place the world would be!

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

APRIL 8, 2016

We hope this information on the digital activity of key Water Security Influencers will assist you in your future advocacy and outreach as you prepare for next year’s event. The post World Water Day 2016 Influencers – Top Individuals and Brands appeared first on onalytica.

Brand Identity 102

Brand Identity Branding Outreach Analysis 102

Onalytica B2B

FEBRUARY 22, 2016

At Onalytica we know that social media influencers wield genuine power to inform the development of public policy. Water influencers made general references to water scarcity in 4,426 posts, while the Sustainable Development Goals (SDGs) adopted by world leaders at the UN Sustainable Development Summit in 2015 captured 3,800 mentions.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Onalytica B2B

SEPTEMBER 3, 2015

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. @claraluzalvarez. Clara Luz Alvarez. PatrickGoss. PatrickGoss. Influential brands such as Bouygues Telecom, Parlem and Mines-Telecom are leading the debate.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

AUGUST 26, 2015

All of these tools will be synced to the web providing an “Internet of Things” ( IoT ) approach to learning, with teachers and students informed by crowdsourced, and location based information. WHAT ARE THE EXPERTS SAYING? Alec Couros. Download The Full Report. DOWNLOAD NOW! Top 100 Brands.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Onalytica B2B

MARCH 2, 2016

There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few).

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

NOVEMBER 12, 2018

B2C brands may not have the same information needs in their purchase decision. . “They are both very similar in the need to attract talent. We want to join a brand that has happy, engaged employees. The biggest difference come down to the buyer journey. But employee advocacy can still have an impact in B2C.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

MARCH 23, 2016

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. WhatEmmaDid_. Emma Campbell. TOP 100 BRANDS. It was interesting to see influential brands such as L’Oréal, Teen Vogue and The Body Shop leading the debate.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

SEPTEMBER 16, 2015

Understanding this will inform every element of your overall strategy, and you have more means of establishing this than any time in history. With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. It’s a new world, a new way of looking at things.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

FEBRUARY 17, 2016

The talent development potential of IoT gathered data is massive, providing unprecedented opportunities to spot skill blind spots and to provide actionable information about how to close these gaps. ” Kirk Borne – Principal Data Scientist at Booz Allen. “In the beginning, the Internet was a thing.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

MAY 26, 2016

Flipped learning enables students to learn new information at home, virtual field trips invite students to explore historical landmarks with ease, and innovative file sharing technologies empower students to collaborate with peers around the world. Alex Corbitt – English Teacher at The Bronx School of Young Leaders.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

SEPTEMBER 9, 2015

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Scarlett Sieber. izakaminska. Izabella Kaminska. Influential brands such as Fintechna, Finextra and Innovative Finance are leading the debate.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Onalytica B2B

APRIL 20, 2016

Aside from the sheer amount of information and data we force ourselves to consume each and every day, there’s one precious unit of measurement which we most commonly neglect. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 20, 2017

The primary purposes of LinkedIn are networking and sharing useful industry news and information. Your content must also be entertaining, informative or inspiring so that you’re providing some value to your audience. Is it research led, informative content, or are they tapping into their followers’ emotions?

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

DECEMBER 23, 2015

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Sue_Fitness. Susan Fitness. TOP 100 BRANDS.

Lead Scoring 40

Lead Scoring Lead Ranking Brand Identity Branding 40

Onalytica B2B

DECEMBER 2, 2015

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. blockchainbros. BlockChainBros. TOP 100 BRANDS. It was interesting to see influential brands such as DNotes, Fintechna, Bitcoin Garden and Hedgeable leading the debate.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

NOVEMBER 2, 2017

As the name suggests, it’s a practical, hands-on event where we gather senior B2B and B2C marketers from various sectors ranging from tech to charity, in the same room to put their heads together to learn, share their stories (both good and bad) and come away feeling better informed and substantially more inspired.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

JULY 16, 2018

We’re not primed to make decisions in these perfect conditions, we make decisions instinctively based on imperfect information and then rationalise our decisions. By the time she reached the store she was well informed and ready to purchase. Economics assumes perfect knowledge and perfect trust.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 6, 2016

Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour. Data breaches are becoming all too common, the recent leak from the Panamanian law firm Mossack Fonseca is one of the world’s largest data leaks to date (Over 11.5

Brand Identity 0

Brand Identity Branding Marketing Management Lead Scoring 0