[Information] 7 Ways To Boost Your Organic Reach On Facebook
    Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. We’ve also seen other social networks take steps in the same direction: winnowing down organic posts seen by users to include only the timeliest, most relevant, or those in a preferred format.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Information] How to Get Started With Paid Search [Free Guide]
    The report also contains information about the performance of each of the keywords, so you can determine if it's worth adding that keyword to your campaign. Again, this is a list of the keywords that people are actually typing into the Google search, so it is extremely valuable information. You should use the information in these Search Terms reports, and also in Google AdWords' Keyword Planner, to discover new keywords that will help you further optimize all of your SEM campaigns.
  • ACT-ON  |  FRIDAY, MAY 26, 2017
    [Information] Inside Act-On: 10-Step Guide to Rebuilding Your Lead-to-Revenue Funnel
    Tools — As a marketer, you know different people prefer to consume information in different ways. And if your company uses a collaboration platform such as Jive or Slack, consider posting all tools to a discussion thread there, so users can easily locate related information and get answers to other questions in real-time. Everyone in marketing and sales and on the executive team knows about the “lead-to-revenue funnel.” A well-running funnel is vital to your company’s success.
    [Information] The Critical Importance Of Lead Validation In Internet Marketing
    Information is power in the world of Internet marketing. Yet even with all the advanced information-gathering resources available to marketers today, blind spots still exist in places where they can seriously damage a campaign. Without a process in place to validate those leads, Internet marketers can find themselves relying on the wrong information. Information is power, and the lead validation process can provide that power in ways they didn’t even know were possible.
    [Information] 7 Ways to Grow Your Luxury Brand
    Armed with this information, you can automate trigger-based recommendations that will display at just the right time and provide the customer with product information and incentives to purchase. Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results.
  • VIDYARD  |  THURSDAY, MAY 25, 2017
    [Information] 3 Reasons Why Video is Ideal for Internal Communications
    Marketers have long understood the advantages of video: it’s multi-media, it’s exciting, and it conveys a lot of information. It can disseminate information from product teams to salespeople, from salespeople to product marketing teams, and everyone in between. Video conveys more information with less effort. According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it.
    [Information] How To Utilize Facebook Remarketing Ads To Drive B2B Leads
    These users are already familiar with your business but have yet to be enticed to provide you with their information during previous touch points. Use this opportunity to reach these users with a lead generation ad type so that they can easily provide you their contact information, especially while on the go, on their mobile devices.
    [Information] Guide to email list management — now en español [EBOOK]
    Now even more small business owners will have access to this vital information. Read in English | Leer en español. From your favorite name brands to local mom and pop shops, these days, email is an essential part of any successful marketing strategy. To get the most out of your email marketing program and start seeing the impressive return on investment that the channel is known for, you have to develop a strategy that revolves around building and managing your contact list.
  • BIZNOLOGY  |  THURSDAY, MAY 25, 2017
    [Information] Role of social media in knowledge management
    We use them both to obtain and access new information with the use of technology. A knowledge base needs to be updated, the information offered needs to be recent, relevant and verified. Social media allows you to share these recent updates and keep your audience informed. You can also get information about what your target audience prefer in addition to your content; try to discover some patterns or connections.
    [Information] 5 Steps to conduct a superior podcast interview
    Doing an interview with an author or thought leader is your chance to discover unique insights and information. By Mark Schaefer. With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contrast in the quality of the interviewers! Creating a great interview can be an extremely effective and time-efficient way to do a podcast, blog post, or video but it takes some skill to pull it off.
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Information] The History of Spam in Marketing
    It’s not likely it will disappear entirely, but you can work to reduce its effect on your business now that you’re armed with more information about it. “Two years from now, spam will be solved” – Bill Gates, 2004. A virtually unregulated space, the Internet is ripe with individuals and companies skirting the gray area of marketing best practices. Log in online and within a few short minutes you’re sure to be exposed to spam.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Information] 8 Signs of Emotional Intelligence in Leadership
    Emotional intelligence is defined as "a form of social intelligence that involves the ability to monitor one’s own and others’ feelings and emotions, to discriminate among them, and to use this information to guide one’s thinking and action.". Whether you're dealing with a bad month of metrics, an interpersonal conflict between team members, or a company crisis that requires an all hands response, leaders need to be able to quickly react and respond to new and changing information.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Information] How to Personalize Transactional Emails With Dynamic Content
    As a general rule of thumb, your transactional emails should be 80% informational and 20% promotional. Transactional emails are intended to deliver important information, so you can't compromise this with too much promotional content. The key is to give users the information they need and expect, and offer them a personalized next step to continue their journey with your company. The information can be used to tailor your welcome email to resonate with the subscribers.
    [Information] How to Save 4 Hours on Every Piece of Content You Create
    A good brief will impart all this info and more, Assuming you have accurate contact information for a freelancer—which isn’t always the case—you’ll probably reach out over email, LinkedIn, or Twitter. We felt it was important to build a place for freelancer expectations into platform, so after you finalize your conditions—and your account manager inputs this information into the system—this requires zero effort on your part.
    [Information] Five Crucial Tips for a Successful Boost Post on Facebook
    If the post is focused on information only relevant to current fans, it’s important to target only those people. In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. The drop in organic reach continues in 2017, with little hope of coming back up.
    [Information] Effective types of native advertising for small businesses
    But if you’re going to pay to advertise your content, you want it to provide valuable information and look professional. Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for.
    [Information] Brand Journalism and the Case for Optimism
    Alongi pointed again to consumers’ thirst for information. Why shouldn’t you help supply more information? It provides them the opportunity to create content that is either entertaining or informing them. It’s because of their ability to react to incoming information and publish content fast. It pains me to admit that, although my career depends on it, I harbor a small but stubborn vein of cynicism when it comes to brand journalism.
  • RADIUS  |  WEDNESDAY, MAY 24, 2017
    [Information] Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions
    Auto-discovery and population of relevant prospect, customer and sales information into CRM is nearly a given today. As buyers become increasingly savvy and informed, B2B sales organizations will have to operate more like customer service organizations and shift their attention toward ‘assisted sales’ vs. selling proactively. Buyers have too much information hurled at them from all angles each day. Revenue, that’s the name of the game in 2017.
    [Information] 1 Awesome Way To Create Great Content
    As a content marketer at Marketo, I’m responsible for making sure a blog goes live five days a week that is informative, entertaining and offers value to our audience (based on a detailed matrix of topics and audiences). If you have an internal site that your company uses to share information, it probably makes sense to post your program guidelines or at least a link to them.
  • HG DATA  |  WEDNESDAY, MAY 24, 2017
    [Information] See How Intacct Improves Sales Focus and Close Rates
    In addition, having complete tech stack information readily available gives reps the insights they need to craft the right message for the e-mails they send out and phone calls they make to their prospects. The information was so useful and accessible, it became a no-brainer to purchase more.”. Intacct provides award-winning, cloud based ERP software. Its solutions are used by companies of all sizes to improve performance and make finance teams more productive.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Information] 6 AI Startups We're Keeping an Eye On
    We love it when companies examine what they already do best and say something like, “Wait a minute -- we can use this information to make something even better.”. Information overload is a problem that doesn’t seem to be going away -- at least, not anytime soon. Marketers from every industry struggle with staying on top of the news and content they need to see in order to remain informed about competition, regulations, and more.
  • ACT-ON  |  WEDNESDAY, MAY 24, 2017
    [Information] The 10 Commandments of Successful B2B Customer Retention
    They are precious information. So those complaints aren’t just valuable information – they’re potentially valuable business. It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer. This isn’t all just talk, either.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Information] How to Leverage User-Generated Content in Your Marketing Strategy
    Then use this information about your audience to develop themes, topics and subjects that focus on their needs, wants and desires. These days, the phrase "content is king" still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality.
    [Information] SiriusDecisions Demand Unit Waterfall: Why B2B Marketers Should Take Note
    It’s an approach we’ve been advocating here at Leadspace for quite some time, informed by our own experience with customers, as well as more recently by an industry study carried out by our Marketing Technology Industry Council. What comes to mind when you think of waterfalls? Tropical rainforests? Niagara Falls? White water rafting? Well, not anymore! Thanks to SiriusDecisions , for B2B marketers at least, waterfalls will forever be associated with…. …demand generation.
  • LEAD LIAISON  |  TUESDAY, MAY 23, 2017
    [Information] 3 Sales Tools I Wish I Had When I Was in B2B Sales
    Really unlucky and I was promptly informed I was literally worse than a murderer to these people. . If you’re new to the industry, information is power. Ladies and gentlemen, account executives, and sales reps everywhere, I salute you. I have tried my hand in business to business sales and could just never get a rhythm down. They warned me going in that it’s hard to get your foot in the door these days – boy were they right!
  • LATTICE  |  TUESDAY, MAY 23, 2017
    [Information] Data, Information and Knowledge (And What It Means For B2B Marketers)
    The big data revolution has performed a valuable service in bringing our collective attention to data’s value and the need to manage it properly — especially the customer generated kind
  • TONY ZAMBITO  |  TUESDAY, MAY 23, 2017
    [Information] 3 Forces Shaping The Future Of B2B Marketing
    While many companies have engaged in one or all three critical areas, the struggle is in creating a cycle that informs. Business and marketing leaders will need to move from seeing these areas as marketing “to do” tasks to one of a marketing cycle informed by insights. Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.
    [Information] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. By consistently offering valuable information to users on Twitter, B2B marketers build a strong brand reputation that increases both the size and effectiveness of their audience. This information should all be used to tailor your efforts moving forward.
  • VIDYARD  |  TUESDAY, MAY 23, 2017
    [Information] Chalk Talks: Using Video Analytics for Smarter Selling
    When you use a tool like Vidyard, you’re actually able to automate all this and then pass this information into your marketing automation platform and CRM so that you’re effectively building a history of that lead’s viewership behavior. And when your sales team gets that lead, because that information’s exposed within your CRM, they can look at the lead, understand what they’re interested in, follow up with the right contact, and get the conversation started.
    [Information] Oops! What to do when email mistakes happen
    Consider using the pre-header for the correction information. Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic. Most people think they need to send out an apology right away, but depending on the error and your audience, you may want to wait.
    [Information] How Portfolio Marketing Can Address the Problems of Your “Stretched” Content Strategy
    ” But what it simply comes down to is that people expect information, products, and experiences that feel specifically tailored to them. It’s been a long, hard fight for our marketing director. For five years, she’s helped grow her mid-size B2B tech brand into an online presence closer to that of a huge publisher. The team has first position SERPs coming out of their ears, consistently growing site traffic, and a well-oiled machine for producing content.
    [Information] 5 Ways To Make Your Social Media Shine at Your Next Event
    Then, inform them that you’ll address the issue quickly. Social media is invaluable when it comes to driving conversations and awareness around your event. It can also help you keep tabs on sentiment, what’s resonating with attendees, and provide a unique way to engage in real time. But creating an event experience is no easy feat.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Information] Nine Winning Digital Marketing Strategies From The B2B World
    Quoting Mark DiCristina, Senior Director of Brand Marketing at MailChimp, “We used mispronunciation as a creative device to inspire all kinds of different executions, knowing that people would be curious about what they were seeing and search for more information. Instead of using the same channels all the time, try conveying the same information in a unique way. Guest post by Cheryl Joy.
  • ACT-ON  |  TUESDAY, MAY 23, 2017
    [Information] 5 Assumptions That Sabotage Your Marketing
    Use this information to drive social media updates, content, and lead generation. Most people make dozens of assumptions each day. They assume their coffee maker will always work, their traffic light will always change, and their cellphone will always operate seamlessly. And then one day the java doesn’t flow, the light goes out, or a mobile dead zone makes their phone useless ‒ and they find out their assumptions were flawed.
  • ENGAGIO  |  MONDAY, MAY 22, 2017
    [Information] SiriusDecisions’ New Waterfall and How to Operationalize it to Drive Demand at Key Accounts
    Lead-to-account matching maps all leads in your CRM and marketing automation platform to their respective accounts so your information is clean, organized, and current. In 2006, SiriusDecisions introduced their revolutionary Demand Generation Waterfall, which defined the stages B2B orgs use to measure and optimize demand creation. As the market evolved, so too did the thinking about how to go to market.
    [Information] How to Improve Lead Routing for More Sales
    There is only so much information that you can get off a Web form or that someone will volunteer in an email. Provide qualification information for each sales lead. Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point.
  • BIZNOLOGY  |  MONDAY, MAY 22, 2017
    [Information] Are you ready for GDPR, Europe’s upcoming data privacy requirements?
    The data elements likely to be at issue include a name, a photo, an email address, bank details, posts on social media, medical information, or a computer IP address. In the course of business with a new customer—for example, in your contract—you need to gather their agreement as to how you will use their information. Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy.
    [Information] 5 Steps to Lead Nurturing Success
    Use data from previous campaigns to inform future activity. Can you better personalise the experience using information you have about individual prospects? You can start delivering educational information right from the off, and commence building that all-important relationship. Communicate the most crucial things you want them to know, and also think about getting some information from them as well.
    [Information] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    Conducting long-tail keyword research identifies common post-sale questions your customers are asking, and determine the types of information new customers are seeking. This provides the information needed to create and publish detailed guides on integrating with these platforms. SEO is powerful for more than just inbound marketing.
    [Information] Tearing down the house: How to handle social media haters
    The haters and spies spend all kinds of time and energy, comparing notes, sharing information, and postulating and speculating. By Mark Schaefer. I live in a quaint lake community where there is a mix of new, modern homes and cottages built in the 1960s and 70s. As the value of lake land goes up, we are seeing many of these smaller houses being torn down to make away for a bigger and more modern structure.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Information] 10 Job Interview Questions to Stop Asking Candidates
    Instead, try these alternatives that might give you more helpful information about the candidate -- without making them feel awkward in the process. The answer will give you the information you're really looking for -- if the role and your organization present opportunities for them to grow. Open-ended questions are more conversational and will give you more information about the candidate. When I get a job interview, there's a lot to prepare.
  • ACT-ON  |  MONDAY, MAY 22, 2017
    [Information] 7 Tips for Using Buyer Personas in Lead Nurturing
    Where did they go for information? Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them? What are their pain points? Who are they? This extremely specific description of your model customer is a buyer persona. Buyer personas help you target prospects with surgical precision and nurture them with custom content they care about.
  • PUREB2B  |  SUNDAY, MAY 21, 2017
    [Information] Sales Red Flags and How to Deal with Them
    Since prospects tend to do their own research these days, they’ll be much more informed about their options and alternatives. With this information, you can craft a unique value proposition that appeals specifically to their circumstances, whereby the offer’s value clearly exceeds the cost. But in order to present a more customized pitch, you need more specific information from them, and they’re just not providing it to you.
    [Information] Dynamic Yield Offers Flexible Omni-Channel Personalization
    Data: Dynamic Yield can install its own Javascript tag to identify visitors and gather their information, or it can accept an API call with a visitor ID. There are dozens of Web personalization tools available. All do roughly the same thing: look at data about a visitor, pick messages based on that data, and deploy those messages. So how do you tell them apart? The differences fall along several dimensions.
    [Information] Persona Development for Professional Services Marketers
    A persona arms your team with the information they need to convince a buyer to buy from you. A typical persona fits on a single page — though they can run multiple pages, too — and includes a fictional name and photo, title or job function, demographic information, common challenges, key messages, and any additional information that would help a marketer or sales professional customize a campaign or pitch an audience.
  • KEO MARKETING  |  FRIDAY, MAY 19, 2017
    [Information] Best Practices in B2B Account Based Marketing
    When prospects visit your website, they should see information and offers that are customized to fit their needs. The story may include information about how your company can save your prospects time and money. Account based marketing is growing at a fast pace with companies in the business-to-business space. That is because ABM enables companies to target specific companies and buyers, and has a proven return on investment.
  • DISCOVERORG  |  FRIDAY, MAY 19, 2017
    [Information] How Data Proliferation Evolves Sales and Marketing
    The availability of account, contact, and buyer intelligence information, such as phone numbers for C-suite execs, funding event details, and personnel insights such as departures, hires, and promotions, has enabled forward-thinking companies to disrupt traditional markets like never before. We bring a researched and informed point of view – every single time we engage with the market and a prospect.”. Everyone collects data these days.
  • BIZIBLE  |  FRIDAY, MAY 19, 2017
    [Information] Introducing the CMO's Guide To Marketing Performance Management
    Marketing leaders need to make sure that valuable information is generated from touchpoints data and that the data is put to use during the annual planning process. Doing good marketing measurement requires first understanding information gaps and needs. Information comes in many forms and has several characteristics worth keeping in mind when evaluating your information needs. Current : Information can be either historic or new. Learn then execute.
  • SHARPSPRING  |  FRIDAY, MAY 19, 2017
    [Information] Clean Customer Data: Getting Your Sales and Marketing in Sync
    Tools such as Evercontact continuously capture new contact information from email signatures and then create new contacts or update existing contacts in Google Contacts and Outlook, or CRMs such as Salesforce. The Chrome plug-in also allows you to grab contact information from webpages you visit. You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesn’t get enough feedback from Sales.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [Information] An Actionable Guide to Visual Storytelling
    Pictures transmit up to 8,400% more information than words. . It’s also different because it combines interactive text and images to maximize the amount of information delivered while making it more memorable. . With modern technology, live videos are only somewhat interactive – but pre-recorded videos can be programmed to highlight information, ask questions and even quiz viewers. . 15 Tools, Techniques and Examples to Help Cut Through the Noise.
    [Information] How to Launch a Customer-Centric Sales Strategy
    With the Internet and mobile technology, customers can find the information they need anywhere, anytime. As buyers have become more informed, their expectations have risen, and they have become a more potent force in determining company success and failure. You want to know who buyers talk to, where they look for information and what they seek. You can always build on the information to create richer, more nuanced profiles.
    [Information] How To Get Started With Quora Ads
    Doing this will give you enough information on what to tweak, how much money to spend, or how to target your audience better. How many times have you had a question but no one to answer it? So you resort to good old Google to help you. We’ve all been there, done that. And it’s the reason that Quora , a Q&A website, was created. Quora allows users to ask anything and get amazing, crowd-sourced answers from the people who understand the issue and want to help.
  • ACT-ON  |  FRIDAY, MAY 19, 2017
    [Information] 5 “Digital Breadcrumbs” Customers Leave for You to Follow
    2: Location-specific information. Geolocation is changing how information is collected. These interactions are important because you can leverage the collected information to drive specific behavior, such as: Longer periods of time spent at your site. Marketers are constantly working to provide a more engaging, authentic, and compelling customer experience — and for good reason.
  • HUBSPOT  |  FRIDAY, MAY 19, 2017
    [Information] 9 of the Biggest Google I/O Keynote Announcements
    But it doesn’t stop with plant species and restaurant information. During the keynote, Google’s VP of Engineering, Scott Huffman, used the example of being able to add concert information to your calendar by taking a Lens photo of the marquee. Wouldn’t it be nice,” many job seekers asked, “if all of this information were readily available in one, central place?”.
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [Information] SEO Strategy: Your Approach to SEO is Broken
    With that information in hand, create an optimization strategy centered around convincing the search engine that your content is the best and most relevant – be that a tweet, a how-to guide or guest blog post you wrote for Forbes.com. Or, Why Heart Surgeons Don’t Use Band-Aids. Here is an actual quote I heard during a recent strategy meeting: “Our primary focus is content marketing, so we really don’t need to plan for any SEO resources.”.
    [Information] 3 Changes Marketers Need To Make To Be Successful 
    Timely, personalized, and unique information that fits their needs. As marketers, we are used to huge expectations, tight deadlines, and high pressure. But now that marketing has gained a seat at the revenue table, marketers are now tasked with goals much more visible to the entire company such as growing revenue. In fact, in a recent survey we did with over 80 executives at the Marketing Nation Summit, this year, 58% said driving revenue growth was a top priority.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Information] Chalk Talks: Generate More Leads with Video
    The second is once they’ve come inbound, identifying those leads and offering them something that they’re willing to give up their information for, and finally, once they’re a known, identified lead, is nurturing and educating them to get them ready to be handed off to sales. Again, imagine watching a video and at the end, it flips into a form that prompts you to then submit your information to request a demo or to sign up for a webinar or something like that.
    [Information] Five Reasons to Include Video in Your Marketing Strategy [Infographic]
    Video promotes engagement by communicating a great deal of information about a product and brand in a short span of time. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations. But video shouldn’t be part of your future marketing strategy—it should be a key component today!
    [Information] The Secret to a Healthy Client-Agency Relationship
    It makes everything easier: your agency is inspired to do above and beyond for your brand, you’re more willing to share crucial information to help in your agency’s campaigns, and everyone is happy. When it comes to maximizing the ROI from your marketing agency, it pays to have a good client-agency relationship.
  • HUBSPOT  |  THURSDAY, MAY 18, 2017
    [Information] 15 Questions to Make You a More Empathic Person
    Doing so will help you discover greater purpose, inform sound decisions, build deeper relationships, and create better solutions.". Confidant: Summon the patience to observe and absorb information. 9) How does iteration inform the outcome of your work? Summon the patience to observe and absorb information.
    [Information] The Art of Creating an Excellent Customer Testimonial
    While you might not use all the information you get from them, you want a wealth of material to work with while crafting this content. Testimonials are an invaluable marketing tool for businesses of all sizes. An honest, engaging testimonial from a happy customer can often be the deciding factor for a wavering prospect. Read : Customer Messaging Demystified: What Makes It Unique?
    [Information] Learn How to Create an Internal Communications Plan with Pam Didner
    ” Within a business, information may become altered because something doesn’t work (like whispering instead of talking in the telephone game) but also because of the diverse abilities, needs, or even biases of the stakeholders. We want the information that originates in headquarters (or from the global or social teams) to pass through a line of people unaltered.
  • HG DATA  |  WEDNESDAY, MAY 17, 2017
    [Information] Katie Bullard Talks Data Quality, ABM, & Triathlons
    Every day, our researchers are calling, emailing, and following up on the information we collect. And, of course, 10 years ago, you couldn’t get technology installation information either – certainly not at the level that HG Data provides. DiscoverOrg has been a pioneer in the sales and marketing intelligence software industry since 2007.
  • ACT-ON  |  WEDNESDAY, MAY 17, 2017
    [Information] It’s Not You, It’s Me: 5 Signs Things Aren’t Working with Your Marketing Automation Platform
    You then decide to call tech support for help and when they finally pick up, they take down your information, and then explain that a technician will call you back when they become available ( usually when you are away from your desk ). Entering into any relationship – making that big or not so big commitment – can be fraught with anxiety whether this is the right choice. No one wants to be in a relationship that isn’t working.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Information] How to Transform Your Blog Content into Compelling Videos
    A cool video doesn't necessarily mean viewers will click through to read a blog post -- this video was so informative, it stood on its own and didn't impact blog traffic much. Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well.
  • PUREB2B  |  WEDNESDAY, MAY 17, 2017
    [Information] Why Quality Leads are Expensive
    It can be hard to find accurate data and valid contact information. Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. While generating a high volume of leads is a good thing, it doesn’t necessarily translate into sales and revenue.
  • CONTENTLY  |  TUESDAY, MAY 16, 2017
    [Information] Mozilla’s CMO on Lazy Marketers, Battling Trump, and the Future of the Open Web
    Another dead end that you deal with a lot as a writer, as a journalist, is that the half-life of any information or response we put out is tiny. Five years ago, Jascha Kaykas-Wolff sat in a board room, wondering if he’d wasted his life as a marketer. Every time he took a new job, he was filled with the promise of making a positive impact on the world.
    [Information] Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO
    The ability to target viewers based on where and how they access information online provides CMO’s an opportunity to strategically reach consumers at every phase of the buying cycle. This individual helped ensure the tone and information provided was consistent, while playing to the demands of search engines. Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers.
    [Information] 8 Core Benefits of B2B Content Marketing
    When developing content, think about the ways you can answer the audience’s questions and provide them with the information they need to become more aware of your service before committing to a purchase. Think about ways you can creatively drive the traffic you’re generating from informative blog posts to product or contact pages. Take a look at this Moz post for more link-building information. Many of us have seen the impressive numbers around B2B content marketing usage.
  • LEADSPACE  |  TUESDAY, MAY 16, 2017
    [Information] How To See Through Your Sea Of Data — And Find Your Ideal Customers
    The most fundamental aspect of the data dilemma facing B2B marketers today is that they are using multiple data sources — many if not all of which are not fully integrated, and contain conflicting information. To do that, you need to draw upon a truly vast range of data sources — but the information must all be processed together, on a single platform.
  • INFER  |  TUESDAY, MAY 16, 2017
    [Information] Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B
    While they ingest plenty of basic demographic signals from search patterns and lifestyle purchase history, much of that information is anonymous. B2B predictive platforms can deliver valuable insight into these situations by producing easy-to-understand customer predictions that inform the segmentation process so marketers can determine which profiles should receive high-touch, personalized outreach verses low-cost, low-touch campaigns.
    [Information] Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention
    Even in the B2B space, industry leaders like GE and Samsung have built out content presences that go beyond simple information, loop in the power of healthcare, and create content that’s grounded and, most importantly, valuable. I’m a healthcare native. That native status is powerful as a value-based content creator because it means I’ve got an insider’s perspective on the culture and needs of healthcare organizations.
    [Information] How Twitter Bots Taught Me about Competitive Intelligence
    This material can be a powerful source of information for your team. Here are just a few ways you can “think like a bot” to improve your content strategy: Video Platform Review : Just like the bot I saw at work, reviewing a competitor’s YouTube or Vimeo feed is a great way to get ideas for aesthetic, themes, information, and production styles your audience cares about. The internet is an amazing place.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Information] The 28 Best Miscellaneous Online Tools for Marketers
    Discover who is hosting any website—get information about the web host, IP address, name servers and more. Whether you followed a dead end link or are looking for attribution information to credit an original source, TinEye can help. Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered.
  • ACT-ON  |  TUESDAY, MAY 16, 2017
    [Information] How to Get More Search Engine Traffic to Your Landing Pages
    But it’s an even better way to just give visitors the information they want. Smart marketers use landing pages. Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. In fact, there’s a loose rule in conversion rate optimization: The fewer the options a visitor has, the higher the conversion rate goes. But I bet you knew all that. It’s why you’re already using landing pages.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Information] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    Thanks to advances in technology and the abundance of information on the internet, today's buyers have a lot more knowledge and power. Instead of starting a campaign because a senior leader thinks it's a good idea, we can use customer data to inform the campaign strategy, content and execution. 55% of B2B buyers search for information on social media and 84% of CEOs and VPs use social media to make purchasing decisions. As marketers, capturing buyer attention is everything.
  • KEO MARKETING  |  MONDAY, MAY 15, 2017
    [Information] KEO Marketing Wins Five 2017 American Business Awards Company wins for Website Design and Outbound Marketing
    More information about the 2017 American Business Awards℠ is available at [link]. For more information, visit [link]. ##. PHOENIX, Ariz., May 16, 2017 – KEO Marketing, Inc announced today that it won five 2017 Stevie Awards from the American Business Awards℠. The full-service B2B marketing agency won awards for groundbreaking work for their outbound marketing, LinkedIn Outreach program, as well as for building the new website for international load banking company ComRent.
  • RADIUS  |  MONDAY, MAY 15, 2017
    [Information] 5 Reasons You Should Not Visit The Radius Booth At SiriusDecisions Summit
    Your marketing and sales teams operate on a higher level of insights – getting real-time information about your customers, top opportunities, and market potential. We hope you’re ready for some interesting conversations that drive revenue growth because the SiriusDecisions Summit is underway this week! With successful keynote speakers like Daymond John and award winning bands like Counting Crows lined up, there’s sure to be plenty of learning and partying going on at the Venetian.
    [Information] Building Belief for Sales Success
    We believe that monthly employee meetings are crucial for keeping everyone engaged and informed. Building Belief for Sales Success. NOTE: This past Friday, we started another Sales Management Boot Camp,( they run 8 weeks in a live interactive Peer Group setting along with a series of self-paced video learning and templates), the first session is on Building Sales Culture, Leadership and Management Styles. This topic of Building Belief becomes a cornerstone element.
  • LEAD LIAISON  |  MONDAY, MAY 15, 2017
    [Information] Social Media and Brand Awareness
    Share best practices, tips & tricks, or links to informative articles (yours or others’). There isn’t just one key to success for a company, no matter the size. Success is usually a product of persistence, best practices, and even a little (or a lot of) luck. One very important key to success is creating brand awareness. We’ve talked about brand awareness several times on the Lead Liaison blog, but today we’ll be talking about the relationship between social media and brand awareness.
  • CONTENTLY  |  MONDAY, MAY 15, 2017
    [Information] Why Content Strategists Take Social Shares Seriously (And You Should Too)
    In the latest ranking report from Searchmetrics, the company reveals some helpful information about one of the most contentious ranking factors: social signals, particularly Facebook shares and likes. I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. We only care about generating leads and conversions.”
  • INTEGRATED B2B  |  MONDAY, MAY 15, 2017
    [Information] Build a great B2B corporate website: a model for aligning strategy with content
    For example, the strategy pillar will typically inform the content for the ‘About us’ section, which requires input from executive management. Certain departments and their key stakeholders need to provide input for each of the pillars – but at the same time, they inform how these stakeholders can contribute to the website. The content needs to be informative, attractive and relevant – which is the essence of content marketing.
    [Information] The Real Reason Employees Aren’t Sharing Your Content
    For example: Data security company: Your employees’ friends might not care about the latest breach at a company they’ve never heard of—until they realize that breach might have put their personal information in some hacker’s hands. Technology company: Your employees’ friends might wonder why they’re sharing information about the difficulties in procuring rare earth elements—until they realize that those difficulties could affect their ability to buy batteries, cell phones, etc.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Information] Introverts vs. Extroverts: Leadership Challenges & How to Solve Them
    Overcommunicate instructions and contextual information you might not share as openly in a team meeting. There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. The Myers-Briggs Type Indicator , the DiSC Profile , and the Big Five are a few that come to mind -- we even use DiSC here at HubSpot.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Information] Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
    The modern buyer is not looking for more information about products or services and can tune out information they don’t want to hear. Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Information] Optimize Your Content for Inbound Marketing: Part 2
    For the writing-compelling-content-that-converts angle, you can find great information here and here.). If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Give searchers what they want to make an informed decision. An About.com study found that 72% of people use search to gain particular information.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Information] Social Media Copywriting: How to Compose Text for 5 Different Channels
    That’s why we recommend limiting captions to that amount, and if you require more text, make sure the most important information -- like calls-to-action -- is included in the first three lines. Draw some information about your audience composition for each social network. Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business.
  • PUREB2B  |  MONDAY, MAY 15, 2017
    [Information] Are Chatbots the Next Big Thing in Lead Generation?
    Interactive Information Access Chatbots. In the same way as Facebook Messenger bots , interactive information access chatbots serve as a tool to share your brand’s content. The difference between these and triggered task chatbots is that they have the knowledge of tasks, the information needed to perform them, and the ability to track information that you’ve already provided to them to create a more dynamic conversation.
    [Information] Will Privacy Regulations Favor Internet Giants?
    If those firms succeed in monopolizing access to customer information, then many martech systems won’t have the inputs they need to work their magic. Last week’s MarTech Conference in San Francisco came and went in the usual blur of excellent presentations, interesting vendors, and private conversations. I’m sure each attendee had their own experience based on their particular interests. The two themes that appeared the most in my own world were: - data activation.
  • SHARPSPRING  |  FRIDAY, MAY 12, 2017
    [Information] 9 Steps to Writing the Perfect Press Release
    How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the first paragraph of this sample press release: If a reporter only reads the beginning paragraph, he or she should be able to get all of the key information. Step 4: Supply Appropriate Background Information. As you get further down in your press release, you can begin supplying information that is important but not critical.
    [Information] What is Dark Data and What Does It Mean for Marketers?
    Anyone can grab data from anywhere, collecting leads and contact information as well as competitor insights. You don’t necessarily want to forego this dark data because it appears as though it will grow and become a preferred way for people to share information with each other. Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it.
    [Information] Perpetuating Bias: Why We Should Think Critically About Artificial Intelligence in Marketing
    The story revolves around ambitious young go-getter Mae Holland who joins a growing tech company that aims to complete the “circle” of information sharing (which would eliminate any notions of privacy). Listen to a broader range of input on your content strategy ideas to make better-informed decisions about the language and narrative techniques you’re implementing.
    [Information] “I Have a Rendezvous with Death” But No Long-Form Fear: It’s Time for Digital Storytelling
    Last year, the Content Standard ‘s Jon Simmons wrote that survey results conducted after a 663 percent program ROI in 2015 informed him that readers thought the content was just skimming the surface. When you’re excited about your platform and the numbers are looking great, it’s natural to get a little overzealous about goals.
  • ACT-ON  |  FRIDAY, MAY 12, 2017
    [Information] 6 Reasons Why You Don’t Want to Miss the Act-On i ? marketing Roadshow
    When you join Act-On and hundreds of other marketers at the Marriott San Francisco Union Square on June 12, 2017, you’re sure to have an action-packed, informative, and enjoyable experience! You’ll attend informative panels and sessions. Marketing is a profession that requires us to be at the top of our game at all times. There is no resting on laurels in marketing ― we always need to be learning, thinking ahead, and improving our skills.
  • RADIUS  |  THURSDAY, MAY 11, 2017
    [Information] 5-Step Guide For Driving Revenue Through Field Event Marketing
    Finally, we created an internal resource page on our Marketing Center, a central hub for all things marketing at Radius, with all of this information so our sales team could easily access it. Sometimes, you really need a face-to-face interaction to close an account. Don’t get us wrong – we believe fervently in the power of targeted ads, email campaigns, direct mail, and outbound calling.
  • CONTENTLY  |  THURSDAY, MAY 11, 2017
    [Information] 3 Ways to Avoid Churning Out Average Blog Posts
    search would have brought up more timely information to strengthen the argument, as detailed in these updated comScore stats from last year: So while the agency in question[/note]I can’t name names 1 championed the use of Bing Ads for its 153 million unique searchers in the US, circa 2012, that number has actually grown to 160 million. Thankfully, there’s a simple way to filter out irrelevant or dated information when you’re searching.
  • TERMINUS  |  THURSDAY, MAY 11, 2017
    [Information] How to Define Buyer Personas for Account-Based Marketing (ABM)
    SnapApp has compiled some great tips for conducting research into your buyer personas , including: Optimizing your forms to get richer information from prospects and customers. Leveraging social listening to gather information about your buyers. What is a Buyer Persona? Buyer personas are overviews of the people you engage with directly during the sales process. They are used to guide your sales, marketing, and customer success teams throughout the buyer and customer lifecycle.
  • AKOONU  |  THURSDAY, MAY 11, 2017
    [Information] Why The Buzz? A Brief on Buyer Signals
    Sales leaders face a flow of disruptive technologies accompanied by a stream of intriguing buzzwords that frequently fail to inform. Navigating what’s helpful and what’s hype is crucial to strategic sales planning. Implementing something based on hype clearly comes with a risk, so determining which methodologies and tactics will best empower your sales teams to improve or scale is fundamental to making the best choices.
    [Information] How Data is Democratizing Growth and Driving Disruption
    Startups, small businesses, consulting firms, agencies, and even enterprises all benefit from access to more information about their prospects and customers. Despite today’s wide availability of data and intelligence, many companies still cite “lack of high-quality account and contact data, information, and intelligence” as a top inhibitor to growth. Launching and growing a business has never been easy, but it used to be a lot harder.
  • THE ROI GUY  |  THURSDAY, MAY 11, 2017
    [Information] Interactive Content for Account Based Marketing (ABM) and Selling (ABS)
    The Value Impact Tool collects information about the prospect’s industry and role, and then provides specific diagnostic assessments and benchmark insights to help uncover challenges, educate the buyer, align solutions to specific issues, and motivate change. Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects.
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