• MODERN MARKETING  |  WEDNESDAY, OCTOBER 18, 2017
    [Information] What Is The Meaning Of Pipeline in Sales and Marketing?
    Knowing where your prospects are, can allow you to provide them with information and the push that they need to move further down the funnel and eventually towards a purchase. Pipeline marketing connects sales and marketing to information. Are they lacking data, reports, guidelines and other information that can help in the decision-making? There are several processes that make (or break) a business.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 18, 2017
    [Information] 4 Marketing Attribution Trends For 2018
    Where marketing attribution has been lacking, is being able to inform marketers on what will happen in the future. The touchpoints data generated by marketing attribution holds a lot of useful information, and it is yet to be used for planning. If you haven’t listened yet, Analytics Today is a marketing podcast focused on technology, big data, and digital marketing.
  • THE MX GROUP  |  WEDNESDAY, OCTOBER 18, 2017
    [Information] Two Minutes with Tim: How to Get Started with Account-Based Marketing
    I’ll be continuing my ABM conversations with Tim in the coming weeks, so check back for more information and answers to your questions about ABM and other demand generation strategies! Lately, I can’t open my email without finding a message referring to account-based marketing. I’m learning all about it as we deploy ABM efforts for our clients and ourselves as we market our agency.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 18, 2017
    [Information] Partner with VerticalResponse to bring email marketing to your clients
    When you partner with VerticalResponse, our interface can be customized with your logo, colors, contact information and pricing. Is your company a reseller looking to add email marketing to the suite of services you offer your clients or affiliates? Partner with VerticalResponse to give your customers our industry-leading email platform, branded to look like your business. Multiple routes to revenue.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 18, 2017
    [Information] How to Use Drip Campaigns to Nurture Existing Customers
    Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. If you want to establish long and profitable relationships with your customers, create helpful drip campaigns that educate and inform them on topics, industry issues, and solutions to their problems.
  • HG DATA  |  WEDNESDAY, OCTOBER 18, 2017
    [Information] The Right Technographics for B2B Technology Marketers
    If your company offers a B2B technology product or service, one of the most valuable pieces of information you can know about your account is if they are using a technology product that competes with or complements your own offering. This is information you can use to out-market, out-sell and outgrow your competition. People have been collecting technology installation information for decades. digitize the information in a massive document repository, 3.
  • KAON  |  WEDNESDAY, OCTOBER 18, 2017
    [Information] Kaon’s Augmented VR Solution Partnership with ASUS Featured in IOT Evolution World
    This kind of capability could be transformative for B2B companies, improving sales, decreasing costs and informing better purchasing decisions.”. Kaon Interactive and ASUS ZenFone Launch Augmented VR Solution. By Chrissie Cluney , September 14, 2017 | Originally published by IOT Evolution World.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 17, 2017
    [Information] It’s time to introduce search engine optimisation topics into your content marketing strategy
    Want more inside information on how to give your content marketing strategies a competitive advantage? Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results. Brands are reorganising their webpages and rearranging their content to adjust to the changing landscape.
  • KEO MARKETING  |  TUESDAY, OCTOBER 17, 2017
    [Information] Creating a B2B Digital Marketing Plan
    For more information and to request a complimentary consultation, contact us today. Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. However, 51% of businesses have no strategy in place.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 17, 2017
    [Information] How B2B Marketers Create and Promote White Papers That Convert
    After all, it’s their information that you’re after, and the best way to get it is to provide a solution to an existing problem. Offer up enough information to explain what can be found within, while also leaving the reader with a reason to offer their contact information to get the full version. Your existing customers and prospects are always looking for information that helps them accomplish whatever it is they might be working on with greater ease and efficiency.
  • EVERYONESOCIAL  |  TUESDAY, OCTOBER 17, 2017
    [Information] 4 Marketing Metrics That A Social Selling Program Will Influence
    They are still engaging with and absorbing with your brand’s content – they are just internalizing the information. Rather than relying on sales leaders for information and education, buyers are doing their own research — accessing public data, looking up referrals and cross-comparing products and services from competing organizations. Social Selling Program & Marketing Metrics. Learn which marketing metrics a social selling program will influence.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 17, 2017
    [Information] Micro-Influencer Marketing is the new Influencer Marketing
    Most YouTubers, Instagrammers, and the Twitterati worth their salt have their own online headquarters where they do their business, collect their best work (in the form of embeds and embedded streams), reveal their sponsors and brand-relationships , and offer their agency alliances, contact information, bios, and even pretty portraits.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 17, 2017
    [Information] 3 Key Challenges Marketers Face & How to Overcome Them
    That’s where marketers should look to tools to help inform their strategies for deeper engagement. Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 17, 2017
    [Information] Create holiday landing pages that’ll sleigh ’em
    Typically, the page is designed to provide just enough information to entice a visitor to click through to another page, where hopefully a purchase gets made. In other cases, the landing page serves to capture visitors’ information, such as names and email addresses, which can later be used for marketing purposes. Landing pages help your visitors focus on one particular action or offer instead of being distracted by other information on your website.
  • SNAPAPP  |  TUESDAY, OCTOBER 17, 2017
    [Information] Finding Your Ideal Customer: A B2B Guide to the Right Audience
    In this post, we’ll dive into how B2B companies can pin down the right audience, tools that help this discovery process, and building out profiles that help inform smarter marketing and sales materials. . Once you’ve gathered information about the general audience your sales and marketing efforts should be pointed at, it’s time to find out who will be using the product within this group and who will be the purchaser. .
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 17, 2017
    [Information] How the Recommendation Engine Explosion is Changing Martech and Content Consumption
    It’s also playing a role in the way that buyers consume information during purchase decisions, and also how brands conceptualize their end-to-end content experiences. Research is happening on multiple fronts, including the best ways to use interactivity, transparency, and bigger data sets to help inform content marketing recommendations. Explanations are often useful for the users in that they can make more informed choices.
  • HUBSPOT  |  TUESDAY, OCTOBER 17, 2017
    [Information] How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy
    The book is very informative,” said Letterman. TAKEAWAY: Good writing is informal. How to write informally: Unless you're writing a legal document, feel free to relax your tone. Informal writing is less cumbersome, easier to read. TAKEAWAY: Good writing simplifies complicated information. As a writer, the information you distribute commands public perception over ideas and events and individuals. Do you want to: Inform, driving home the features?
  • VIDYARD  |  MONDAY, OCTOBER 16, 2017
    [Information] Vidyard Extends Leadership in Powering the Video-Enabled Business
    More Information: Vidyard Careers [link]. Boston University, Box, DTS, Graydon Holding NV, Mimecast, New Scientist, RBI, Silk Road, Software AG, Talentsoft, Tungsten Network, Wandera and others join Vidyard’s growing roster of top global brands embracing video to transform marketing, sales and customer service.
  • BIZNOLOGY  |  MONDAY, OCTOBER 16, 2017
    [Information] Families of devices multiply publisher’s powers to control the world
    Disclaimer: All articles in Media 2025 are provided as-is for general information. Lesson for leaders. Today’s devices limit their users to what the designers and their apps enable. Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. The giant platforms want to control everything, everywhere, all the time.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 16, 2017
    [Information] How Mobile Marketing + Email Pack a Punch for Marketers
    Push notifications can inform subscribers of new promotions or app features or remind them to redeem an offer. It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience?
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 15, 2017
    [Information] Martech and the modern marketing org (study results)
    Applications team members were mostly focused on operating and supporting their respective tools: marketing automation, content management systems (CMS), CRM, digital asset management (DAM), product information management (PIM), etc. At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 13, 2017
    [Information] Tips for boosting LinkedIn engagement
    There you will find information on how many views, likes, and comments each of your posts has. With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement. Leave the pictures for Facebook.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 13, 2017
    [Information] Advanced SEO Analytics Reports that Even Beginner SEOs Can Use
    Review the information provided by Google in the main content area, and click “Enable” to turn on audience tracking. Expand “Interests” and click “Overview” to view interest information for site visitors. That information can be used to build or expand buyer personas. This provides helpful information that can be used to identify spots where funneling is ineffective, or landing pages are uninspiring.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 13, 2017
    [Information] What Is the Role of Brand Storytelling in Your Marketing Strategy?
    The challenge for brands today is how to become the source of the information your audience seeks and deliver it to them when and how they want it. You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? Where does it fit?
  • BIZIBLE  |  THURSDAY, OCTOBER 12, 2017
    [Information] [Interview] How B2B CMOs Manage and Develop Marketing Plans 
    The marketing team owns and quarterbacks this and the information feeds into our actions. Our marketing leaders have plans, which include information on how the municipal market works in that geography and the market’s size and structure. We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning.
  • NAVIGATE THE CHANNEL  |  THURSDAY, OCTOBER 12, 2017
    [Information] How to Drive Leads to Join Your Email Mailing List
    Hosting an event for people interested in aspects of your business will give you an opportunity to meet leads face-to-face and then ask for contact information. If a giveaway is not a possibility, you can offer information in exchange for an email address. In order to convert leads to prospects and then customers, your B2B company first must find qualified leads. Driving those leads to join your email list is a priority, because they are your future customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 12, 2017
    [Information] State of Search Shout-Out: Two Days in Texas
    As noted, there was a ton of great information but there were a few themes that really stuck with me: Customer Experience Matters . This past week I was fortunate enough to speak at the State of Search conference in Dallas, Texas. State of Search is a conference put on by DFWSEM and over the past few years has gained notoriety for the quality of sessions, speakers, and attendees. I can see why. Photo Credit: Akvile DeFazio.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 12, 2017
    [Information] Influencers: the key to content marketing
    These are the people who know the most about the products and can give the “inside” information B2B buyers are hungry for. Techies are not known for their ability to make complex technical information accessible to those unfamiliar with the products they build. “Our customers and prospects were hungry for more information about our product roadmap,” Steve said in a recent interview.
  • LEAD LIAISON  |  THURSDAY, OCTOBER 12, 2017
    [Information] Why Microsoft Dynamics CRM and Marketing Automation Integration Matters
    Dynamics will be a great database of record to track demographic data (job title, role, location, name, etc.) – things you might find on a business card, but it won’t track behavioral information (how the prospect engaged, inbound/outbound activities, etc.). As a marketer, you can use this information to better segment and nurture prospects that might need to be re-invigorated. Why Does Microsoft Dynamics CRM and Marketing Automation Integration Matter?
  • KAPOST  |  THURSDAY, OCTOBER 12, 2017
    [Information] What Does Successful Marketing Look Like in 2017?
    If you can’t see how your content contributes to your customer’s buying decisions, how can you make informed strategic moves? Visibility is key to successful marketing. Modern marketing means creating. The post What Does Successful Marketing Look Like in 2017? appeared first on Kapost Content Marketing Blog. Featured Research and Insights The Future of Content
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 12, 2017
    [Information] In the Future of Social Media, Will Every Platform Look the Same?
    Facebook’s revenues are certainly influenced by the types of profitable advertising that can be featured on the site, but it also has a much deeper pool of data and information than Twitter has access to. Facebook is stealing features from Snapchat. So is Instagram. And Snapchat is trying to steal things from Facebook. Meanwhile, everyone has already stolen Twitter’s hashtags. And Twitter?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 12, 2017
    [Information] Crafting Cart Abandonment Emails that Work
    Now that you’re armed with information to craft cart abandonment emails that work for your brand and your customers. Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue.
  • HUBSPOT  |  THURSDAY, OCTOBER 12, 2017
    [Information] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    These helpful pieces of information will give you an idea of how competitive the sales process is, and what information you need to prepare your sales reps with to compete during the final buy stage. You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor. Record this information just like you would with a competitor and use this as your baseline to compare across the board.
  • LEANDATA  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] Build a Killer Sales Development Machine with Data
    They discussed how the modern buying experience has been disrupted and why it’s crucial that SDRs are armed with the information they need to have meaningful conversations with prospects. LeanData’s demand management tools ensure that leads automatically reach the correct Avalara reps with the contextual information that allows them to create the best possible messaging. Give them the information they need to create compelling and personalized messaging at scale.
  • EMEDIA  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] Using Webinar Metrics to Blast CRM Data to the Next Level
    Frequently, companies distill this vital information into a simple e-mail-harvesting exercise, with customer details folded into an automated email routine, missing out on gaining value from webinar metrics. Webinars are a highly popular component of the digital marketing toolbox, but harnessing the rich customer data they yield is still a missed opportunity.
  • LEANDATA  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] Ops-Stars: The Place to Be for Sales and Marketing Operations
    Just useful, actionable information that will help Ops professionals become indispensable to their businesses. Why Ops-Stars? Good question. And it’s one that deserves a thoughtful answer. There are plenty of great conferences each year that compete for the attention of busy B2B professionals. Does the business world really need another one? The short answer: yes. LeanData created Ops-Stars to fill an underserved niche.
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] Only B2B - Untitled Article
    Gather relevant information from various sources, for example, by asking questions on your website such as job title, industry, company size etc. Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*. But, email marketing has the highest ROI of all marketing channels.
  • VIDYARD  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] Why Personalized Video Excels at Breaking Through to Buyers
    Once a buyer’s attention has been captured, video is a fantastic medium for communicating a lot of information in an interesting way. It has a higher informational throughput than text, audio, and images alone because it combines all three. If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Their attention shifts faster than a speeding bullet.
  • TERMINUS  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] 4 High-Impact Account-Based Marketing Strategies for B2B Teams
    They might establish themselves as a thought leader by sharing information, metrics, and research on a variety of HR topics, such as the correlation between employee satisfaction and benefits, the best benefits providers in the United States, or the most uplifting websites for employees. HR execs may provide their contact information in order to download a white paper, which grows your pipeline. Editor’s Note: This is a guest post from Danny Wong.
  • KEO MARKETING  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] Visuals in Marketing 2017
    For more information and to request a complimentary consultation, contact us today. Venngage, a provider of graphic design tools, surveyed over 300 online marketers to find out how visuals influenced their marketing strategies in 2016. One thing is clear from the survey’s results: visual content is here to stay. Here are some notable statistics from the study: When asked what percentage of content published in 2015 contained visuals, 77% of respondents said 71% to 100% included visuals.
  • EVERYONESOCIAL  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] CEB Sales & Marketing Summit 2017
    If you are looking for more information about the event, sponsors, and who is attending, please check out the official CEB Sales & Marketing Summit website. EveryoneSocial at the CEB Sales & Marketing Summit 2017. Welcome to the downhill run to the end of the year! Hope your 2017 has been a good one so far. Here in Utah the air is getting colder, the leaves are turning color, and we’re getting ready to be in Vegas next week for the annual CEB Sales & Marketing Summit !
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] Only B2B - Untitled Article
    Gather relevant information from various sources, for example, by asking questions on your website such as job title, industry, company size etc. How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics. While Sales Qualified Lead (SQL) is vetted by both the marketing and the sales team; Marketing Qualified Lead (MQL) are prospects that “likely to become a buyer” according to the marketing team.
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] Only B2B - Untitled Article
    Gather relevant information from various sources, for example, by asking questions on your website such as job title, industry, company size etc. How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics. While Sales Qualified Lead (SQL) is vetted by both the marketing and the sales team; Marketing Qualified Lead (MQL) are prospects that “likely to become a buyer” according to the marketing team.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] Three Steps to Identify Trending Content
    We can’t all be Asos, but we definitely know where to look for information that can help us formulate campaigns that do wonders for our business. It works even better if you’re able to present your information in a relatable and humorous manner. For a good example of this, take a page out of Kissmetrics’ book—not only is their blog content informative, but it’s also easy to understand and is genuinely useful for anyone who wants to learn more about marketing.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] Anecdotal Analytics: How Storytelling Can Improve Your Measurement Structures
    In doing so, the content team has unwittingly been driving retention by keeping customers satisfied and informed, and upselling them by convincing current clients that they should invest in additional software functionality. When was the last time your data analyst told you a story? I don’t mean a tale about his weekend or some crazy thing that happened during his lunch. I mean, when was the last time your data analyst took the time to tell you a story about your marketing?
  • MARKETING INSIDER GROUP  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] The 15 Most Amazing Photos to Use in Your Next Blog
    Using high quality visual content won’t just make your posts more appealing, it can also boost engagement and better convey the information you are sharing through your written content. After all, 90 percent of the information that the brain processes is visual and we process images 60,000 […]. One of the best ways to boost blog traffic is with images.
  • ACT-ON  |  WEDNESDAY, OCTOBER 11, 2017
    [Information] Storytelling
    Having a background in storytelling concepts, principles and tactics can inform your marketing. Content Marketing Marketing Life Marketing Strategy digital storytelling storytelling storytelling content
  • MODERN MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Information] New Oracle Eloqua and LinkedIn Sales Navigator Integration Coming Soon!
    With this integration, sales professionals can leverage the power of more than 500 million LinkedIn members in 200 countries worldwide to turn their contact records into rich, information packed profiles by integrating LinkedIn Sales Navigator information with Oracle Eloqua. Information from LinkedIn Sales Navigator will be viewable in the same area where you’re already tracking your other sales activity, in Oracle Eloqua Profiler.
  • HG DATA  |  TUESDAY, OCTOBER 10, 2017
    [Information] Account Scoring with Technographics in Salesforce
    Sure, you can use general firmographics, but that information is pretty common and things like a company’s annual revenue, number of employees, location, etc., Having this key information allows B2B marketers to target the right accounts and be more relevant when they do. Welcome to the first installment of our SalesOps Insider blog series.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 10, 2017
    [Information] Let’s Be Realistic: Turnaround Timing for Website Updates
    Hopefully this post shared valuable information on turnaround timing to expect for updates, upgrades and changes to your website. Remember, the more information you can provide our team (URLs, screenshots, information about your browser & operating system for local issues), the better and faster we can help you. When you want changes made to your website, you want them yesterday. Unfortunately, that’s not a realistic expectation.
  • BIZIBLE  |  TUESDAY, OCTOBER 10, 2017
    [Information] How To Measure Full-Funnel Sales Velocity In B2B Marketing
    In this scenario, although February performed well in terms of revenue generated, relying on this number alone masks important information which could affect future performance. The biz_opportunities table has all the information you need. We do this because we want to select close-won touchpoints, and this information on whether an account is closed won or not is stored in the biz_opportunities table, under the variable: Stage.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 10, 2017
    [Information] Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation
    Through our deep integrations, we take all of the information we know about a person from all three objects and create a Prospect Profile. Then, you can use any piece of information for segmentation, automation, personalization, and more. Let’s talk about CRM objects for a minute. If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts.
  • ABERDEEN CMO ESSENTIALS  |  TUESDAY, OCTOBER 10, 2017
    [Information] Are Marketers Ready for Artificial Intelligence?
    The first is that organizations are challenged with the integration of “structured” data (the firmographic information that we associate with data colloquially. So, we may have a long way to go as an industry before fully automated, AI-driven marketing begins to influence purchases through hyper-focused targeting informed by a highly refined “persona of one.” “If you do it with a template today, a machine does it without you tomorrow.”
  • KEO MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Information] Keys to Developing a B2B Digital Marketing Plan
    Customer expectations have grown significantly over the last few years based on the ease and immediate gratification of locating information in their personal lives. With 60% of American adults using smartphones and tablets to search for local product and service information, you will want to determine whether Geofencing is right for your company. Business Intelligence (BI) – Business Intelligence tools enable better-informed decisions for marketing leaders.
  • KEO MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Information] How to Determine Your Monthly Marketing Budget
    For more information on how to set a monthly marketing budget, download our latest guide: “ 5 Critical Steps for Planning Your 2018 Marketing Budget ” or if you would like to discuss the budget planning processes in more detail, contact us today. Disciplined marketing teams are well-aware of their monthly, quarterly, and annual marketing budgets and spend.
  • KEO MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Information] The Art of Developing a Marketing Budget
    Look at the information objectively and make decision based on the data, not your ego. The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Information] 11 Marketing Books Every CMO Should Read
    The very idea of consistently churning out engaging and informative posts across the internet is daunting — especially at the frequency that many content consumers have come to expect. It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving.
  • VIDYARD  |  TUESDAY, OCTOBER 10, 2017
    [Information] The Top 8 Reasons Your Video May Fail
    Turn it into a mystery, but get that information out when you have the greatest number of eyeballs. “To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. A few champions enjoy the lion’s share of views, engagement, and outcomes.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 10, 2017
    [Information] How Marketing Content Resonates with Customers [Interview]
    I found it interesting that 40 percent of respondents indicated the source of information does not matter to them as long as the information is credible. That tells us that buyers are looking for information in all kinds of places, or at least open to discovering it in unexpected places. The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content.
  • KEO MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Information] Building a B2B Marketing Budget
    Review their websites, follow their social media accounts, talk to your sales representatives who get first-hand information from the field. This is valuable information for you to collect as you formulate your plan and determine your B2B marketing budget. Compile all the information you have collected internally and externally and decide where to place your bets and ensure you have appropriate funding to successfully execute.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 10, 2017
    [Information] Whet restaurant customers’ appetites with smart list management
    Add a more robust contact form to your website, perhaps on your events page, that prompts visitors to submit their contact information and other data about themselves (many different contact form plugins work with VerticalResponse). The more information you can glean from your readership, the better. This helps you target some readers, for instance, with workday lunch specials while informing others of happy hour deals or weekend live music nights.
  • SNAPAPP  |  TUESDAY, OCTOBER 10, 2017
    [Information] From a Marketing Expert: The Millennial Impact on B2B Buying Committees Is Real
    Those modern B2B practices of personalization, memorable experiences, and communicating an informed message at the right time are all critical to engaging the millennial buyer. . Guest post by Joe Cordo , Chief Marketing Officer at WegoWise. Joe has over 30 years in marketing experience, has led five SaaS teams, and has worked extensively in demand gen and content strategy, as well sales and marketing alignment. .
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Information] 3 Steps to Applying Your Personas to Segmentation
    A persona can be very detailed, containing information on his purchasing authority, pain points, and motivators. One way to get more information directly from your website visitors is to use progressive profiling, a technique where each time someone comes to your website, she sees a different form, with each form asking for incrementally more/new information. You have spent months creating your list of personas.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 10, 2017
    [Information] How Mobile Will Revolutionize Your B2B Marketing Strategy
    It’s a great way to inform customers about new promotions and important updates that won’t get lost in a sea of “spammy email.” Guest post by Nick Rojas. Google recently announced that over 50% of searches globally happen on mobile. Reports argue that in the U.S this number is higher, nearing 60%, with certain industries reaching up to 72%! But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 10, 2017
    [Information] Is Gated Content an Evil Troll or the Savior of Content Strategy?
    ” A form gets you more information about those accessing your content; they’re also more likely to be further down the sales funnel, which makes sales outreach easier. If you gate awareness stage content you may sabotage your lead generation potential, but by the consideration stage of the journey, you will have typically built more trust, so prospects will be more comfortable sharing information in return for helpful content.
  • NUSPARK  |  MONDAY, OCTOBER 9, 2017
    [Information] How to Create Quality Blog Posts Surprisingly Rapidly
    They conclude that when you’re less focused, you may consider a broader array of information and gain more insight. The ability to generalize allows us to take in a lot of information at once without becoming overwhelmed. With your new found knowledge, you can flesh out your outline, add new gems of information and delete any excess baggage. The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed.
  • KEO MARKETING  |  MONDAY, OCTOBER 9, 2017
    [Information] Top 11 AI Applications in Marketing
    For more information and to request a complimentary consultation, contact us today. Artificial Intelligence (AI), the hot topic of the day for marketers, refers to different technologies that can mimic human intelligence. Capabilities range from voice recognition to content generation. Previously, only the largest companies could afford to invest in AI. Today, AI solutions exist that businesses of all sizes can implement.
  • BIZNOLOGY  |  MONDAY, OCTOBER 9, 2017
    [Information] Take back advertising revenues: digital boundaries can serve millions and earn billions
    Disclaimer: All articles in Media 2025 are provided “as is” for general information. Lesson for leaders. If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry.
  • MODERN MARKETING  |  MONDAY, OCTOBER 9, 2017
    [Information] Evolution not Revolution: The Future of Marketing Automation
    Other marketers are looking for product recommendations based on past purchase information, interactions, profiling and firmographics. Additionally, that same AI capability will inform the sales organization when the best time is to follow-up with customers and pffer guidance for the type of conversation they should have.
  • LEADSPACE  |  MONDAY, OCTOBER 9, 2017
    [Information] 4 Ways Lead-to-Account Matching is Crucial for Account-Based Marketing
    Grouping all this information in one simple view eliminates confusion and enables clean lead routing. Account-based marketing (ABM) is fast replacing traditional lead-based demand generation for B2B Sales and Marketing alike. But even ABM ultimately boils down to engaging with, and ultimately selling to, the key individuals within an account. This means modern B2B Marketing and Sales teams need to manage both leads and accounts, together.
  • VIEWPOINT  |  SATURDAY, OCTOBER 7, 2017
    [Information] Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation
    The premise is there’s so much information available online that salespeople are unnecessary in early stages. A form completion is an expression of potential interest in what your copy describes that the person will get in exchange for their information. According to Wikipedia, the Prevent Defense is a defensive alignment in American football that seeks to prevent the offense from completing a long pass or scoring a touchdown in a single play and seeks to run out the clock.
  • KEO MARKETING  |  FRIDAY, OCTOBER 6, 2017
    [Information] Tools This Successful Marketing Agency Uses to Dominate
    It tracks projects, communication, and time and is the hub for keeping all of our team members connected and informed. For more information about our full-service B2B marketing agency services, contact us today for a complimentary marketing audit. KEO Marketing Inc is a successful digital marketing agency serving clients around the globe, who rely on our team of experts to provide marketing services that deliver results.
  • HUBSPOT  |  FRIDAY, OCTOBER 6, 2017
    [Information] We Need to Talk About Uber.
    Here are the highlights: First, after seeing the amount of information disclosed in the report, it's clear why Alphabet requested more time to review it prior to appearing in court -- it's a lot to get through, even if you don't have to prepare a legal case. Stroz Friedberg also discovered that Lior Ron, Levandowski's co-founder of Otto (the company he launched prior to joining Uber), was in possession of similarly proprietary information. Y'all. I don't even know where to begin.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 5, 2017
    [Information] For Cross Channel Marketing Success, Don’t Sit On Data; Act On It
    One of the ways Best-in-Class firms do this is by using customer data to deliver informative, proactive communications (interactions that are initiated by the company, as opposed to the customer). I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line - be it a real checkout line or of the digital/online variety.
  • VIDYARD  |  THURSDAY, OCTOBER 5, 2017
    [Information] 3 Lessons on How to Use Video to Drive Business Value
    These analytics allow us to learn what works, so we can make informed decisions instead of doing something based on how we feel. Video is quickly becoming one of the most effective marketing tactics. However, many organizations waste loads of time and money creating videos that fail to deliver results. Here’s our secret formula for producing videos that drive business ROI. Media One Creative is a digital video agency and creative production house based out of Toronto.
  • VIDYARD  |  THURSDAY, OCTOBER 5, 2017
    [Information] 5 Techniques For Successful Sales Prospecting
    You can nurture prospects by reconnecting with them in a timely fashion with relevant or new information. webinar with valuable, relevant information. Prospecting is critical to any sales team’s success. Without prospects, the pipeline and sales whither. Unfortunately, many people spend their valuable sales time on contacting bad leads, or even worse, cold calling.
  • KEO MARKETING  |  THURSDAY, OCTOBER 5, 2017
    [Information] 5 Steps to Setting a Marketing Budget
    It is critical to start with this information as the core of your plan so that the initiatives you create support the end-goals of the business. Successful marketing leaders understand the value of early planning. Aligning with sales and other internal departments to support the coming year’s business goals should be completed well before year end. This multi-step process typically takes several weeks, much analysis, and the engagement of associates throughout the organization.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 5, 2017
    [Information] How Do Live Events and B2B Digital Marketing Work Together?
    If they don’t know what it’s in it for them, they won’t be inclined to give their contact information or continue to engage with the company. Any banners, marketing materials, or information should all be consistent with what a user can find out about your company online. This could be video interviews with speakers or industry influencers at the event, photos that showcase trends and happenings, or sharing the information learned in sessions and at keynotes.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 5, 2017
    [Information] 13 Marketing Tactics to Boost Your Event ROI
    You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Once you get to the event, it’s too late to decide what information you need to collect about your leads. By noting the problems people are trying to solve, you can strengthen your ability to respond rapidly with relevant information. They can personalize them as necessary based on the information collected at the show.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 5, 2017
    [Information] Unleashing Creative Collaboration to Produce More, Better Content
    For company blog posts, videos, and other informative content, interviews with other team members can be a great start: software engineers can provide insights into how a new solution serves your customers, and sales personnel could describe the needs and challenges they see their clients trying to overcome.
  • WEBBIQUITY  |  THURSDAY, OCTOBER 5, 2017
    [Information] Three Marketing Automation Strategies You Need to Implement Today
    Don’t put your vast amount of customer information into waste. Your options are limitless if you are disciplined in collecting customer information. Guest post by Kimberly Maceda. Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers.
  • ACTIVEDEMAND  |  WEDNESDAY, OCTOBER 4, 2017
    [Information] Effectively Use Account Based Marketing with Automation
    The marketing division informs the sales team the actions to take based on activity tracking, lead scoring, data analysis, and other indicators. Get the Most from Account Based Marketing with Automation. For many businesses, one or two main clients can represent a significant portion of their revenue. That’s why it doesn’t make sense to use a one-to-many marketing strategy for these businesses.
  • TERMINUS  |  WEDNESDAY, OCTOBER 4, 2017
    [Information] The Formula for Account-Based Marketing Success
    Our first experiments used basic firmographic information and a presence on lists such as the Global 2000 to identify our target accounts. To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach.
  • KAON  |  WEDNESDAY, OCTOBER 4, 2017
    [Information] Why Augmented Reality and Virtual Reality Will be Important for Your Business
    AR is the ability to insert digital objects into a camera view of the real world, based on information about the scene that is within the camera’s view. Touch, sight, audio and even smell are all important senses to employ when engaging with customers; Intellectual engagement — sharing relevant and useful information with customers so that they have a meaningful experience learning about and using the company’s products and solutions; and.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 4, 2017
    [Information] How to Hire the Best-Fit Freelancer for Your Next Project
    A job post lacking the right information is often the first thing to turn a high-quality freelancer away. 2) With that information nailed down, write an awesome job post that appeals to the cream of the crop. So you're ready to start looking for a skilled freelancer to help your project (and productivity) take off?
  • CONTENTLY  |  TUESDAY, OCTOBER 3, 2017
    [Information] What Is a Content Audit and Why Do You Need One?
    You can then use that historical data to inform your strategy moving forward. Few activities in B2B marketing yield immediate results. Long sales cycles mean it can take months, if not years, for your work to positively affect business. Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly? It’s the process of tracking down and organizing all content produced by your company.
  • VIEWPOINT  |  TUESDAY, OCTOBER 3, 2017
    [Information] Dear CEO: Find out how well your team is nurturing its B2B sales leads
    Hence the growing popularity of Account-Based Marketing—the marketing approach that treats each account uniquely, addressing specific needs with specific information in a consultative way to help prospects progress toward the right solution for them.”. Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher.
  • NAVIGATE THE CHANNEL  |  TUESDAY, OCTOBER 3, 2017
    [Information] Are You Properly Using Intent Data?
    Intent data is really good at moving past the surface level information that populated CRMs around the world. Intent data does this more intensely than perhaps any other current information grab or practice, and as such, is definitely something to add to your repertoire in the near future. You also have very little information about the purpose they serve within their company.
  • EVERYONESOCIAL  |  TUESDAY, OCTOBER 3, 2017
    [Information] Common Employee Advocacy Program Concerns We Get Asked
    Our ethos is that better informed and better-educated employees are more engaged at work, and more valuable to both their organization and the industry as a whole. Serving the right information and content to your employees in a single application is more efficient, and on average, we see that employees spend 15 min/day inside EveryoneSocial quickly consuming and sharing content, then they’re off. Employee Advocacy Program Concerns.
  • KEO MARKETING  |  TUESDAY, OCTOBER 3, 2017
    [Information] Account Based Marketing vs. Lead Generation: Which Generates Better Results?
    ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. For more information and to request a complimentary consultation, contact us today. What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 3, 2017
    [Information] 6 Underrated Elements of Successful B2B Social Media Strategies
    It’s very easy to veer off course with the rapid influx of new information and discoveries on the web. Focus specifically on your primary objectives within the social media community, bookmarking interesting information for a more detailed investigation later in the day or during scheduled time during the work week. There is a misconception that B2B social media strategy is easy to develop and implement.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 3, 2017
    [Information] 11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy
    Your brand certainly needs to give expert information related to its industry in order to establish itself and its credibility, but this will not necessarily directly lead to sales that impact your bottom line. Give them new information and why it would prove beneficial to them. Use your content to inform, deliver value, and to get something for your business in return. Guest post by Sarah Saker.
  • SNAPAPP  |  TUESDAY, OCTOBER 3, 2017
    [Information] Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
    You have information the marketing team might need, so make time to share that feedback with marketing at a regular cadence. . . If the Sales team only focuses on their tasks and doesn't feed information to Marketing about ideal customers, prospect objections and what creates sales vs. doesn't, then Marketing can't do a better job with targeting, creative and lead quality. . Information on both sides is gold and you’d better be sharing what’s working and what’s not. .
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 3, 2017
    [Information] Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage
    Its algorithms and search engine rankings are increasingly adept at rewarding content that is quality, informative and original. Aim to establish a collaborative relationship with your agency and share as much information as you can about the business and its customers to inspire great content. How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010?
  • ENGAGIO  |  MONDAY, OCTOBER 2, 2017
    [Information] The Ultimate Guide to Aligning Sales and Marketing for ABM Success
    In addition, both parties should be mindful of firmographic and technographic criteria, as well as intent and engagement information to identify in-market and highly engaged accounts. If there was one golden rule to ensure success with Account Based Marketing, it would be this: Silos don’t work. In an account-based world, landing the biggest, highest-value accounts can only be achieved when all revenue-generating disciplines are closely aligned. Silos are easy.
  • KEO MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Information] Considerations for Creating a Digital Marketing Budget
    With the ease and immediate gratification of locating information in their personal lives, consumers now expect the same level of service and convenience in their work lives. With 60% of American adults using smartphones and tablets to search for local product and service information, you will want to determine whether Geofencing is right for your company. The data these systems provide enables better informed decisions on marketing campaigns.
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 2, 2017
    [Information] 3 Ways Strategic Web Design Benefits Biotechnology Companies
    Right now, your website might have all of this information, but is it presented in a way that’s easily accessible and digestible for users? Biotechnology companies have a lot hinging on their ability to stay visible to key groups – investors, potential partners, employment candidates, the medical community.
  • KAPOST  |  MONDAY, OCTOBER 2, 2017
    [Information] Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy
    The post Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy appeared first on Kapost Content Marketing Blog. As our ability to collect data grows, so do the different ways we can measure content marketing strategy performance. With that said, what I see most is that B2B marketers. Marketing Analytics
  • MODERN MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Information] How Can Brands Deliver Robust Customer Experiences?
    The access to information is ubiquitous and their credibility is at stake. The consultative approach also requires that brands actively listen to customer interactions, taking into account what is said and acting on the information received when necessary. Consumers have become very savvy about consumer choice, frequently turning to the internet to find the latest information.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 2, 2017
    [Information] Marketing in Europe? Wherever You Are, You Need to Know About GDPR
    It’s scary stuff, particularly when you hear that many decision-makers aren’t even sure what “personal information” is. Trend Micro surveyed more than 1,000 IT decision-makers from businesses across the globe and found: 56 percent of businesses don’t know email marketing databases constitute personal information.
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