Webbiquity

NOVEMBER 8, 2022

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! In your inbox.

Campaigns 110

Campaigns Account Based Marketing B2B DemandBase 110

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Case Study 90

Case Study Case Studies Work Management Studies 90

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Map the topics other thought leaders in your space are discussing, and learn their point of view.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

APRIL 16, 2024

digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Longer view. With significant industry transformation unfolding right before our eyes, we believe that those channels with a portfolio of privacy-by-design solutions will continue to outpace the market,” said Cohen.

Advertisements 96

Advertisements Advertising Paid Search Agency Privacy 96

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Rise of the pharma/medical influencer Influencer marketing has surged in other verticals in the past decade, but the uptick hasn’t been as swift in the pharma and medical industries.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

OCTOBER 31, 2023

Leaders often view performance marketing as a safer bet because it can be measured clearly and held more accountable for business results, making it easier to see how a company’s marketing dollars connect to revenue. But when you view their audience, their followers care about candy bars.

ROI 104

ROI Top of Funnel Work Management Advertising Agencies 104

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Let’s start with general statistics and trends to give you a wide overview of the industry: 1. billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Go Beyond SEO

APRIL 16, 2024

We will dive into industry-specific features and elements that can elevate your website’s effectiveness and help you stand out from the competition. Industry-specific features and elements can enhance your website’s effectiveness. A visually appealing website builds trust and credibility among your audience.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Statista Think about it: A great blog post on your site might get a few hundred views. Content syndication lets you open branches across the digital landscape.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Martech

JANUARY 8, 2024

This chart really tells the story of the problems facing web analytics — privacy policies cutting brands off from a complete view of their own visitors’ and customers’ web analytics. If the industry needs one thing, it’s not more technology. It’s reworking our ability to trust our analytics.

Analytics 128

Analytics Privacy Privacy Policies Privacy Protection 128

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. View this post on Instagram. View this post on Instagram. View this post on Instagram. View this post on Instagram. View this post on Instagram. View this post on Instagram. A post shared by Lost Girls ??Chicago

Brand Identity 117

Brand Identity Branding Advertising Agencies B2B Thought Leadership 117

Sprout Social

MARCH 19, 2024

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. As such, the insights can give you an in-depth view of the market, customers and competitors. What are AI insights?

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Martech

SEPTEMBER 27, 2023

Join industry experts in this webinar to learn how to save time, reduce headaches and extract maximum value from your marketing data investments. Click here to view more MarTech webinars. That’s why empowering yourself as a confident, savvy data-buyer is essential.

Webinar Metrics 111

Webinar Metrics Marketing B2B Marketing B2B 111

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

Business Analysis Work Management Forecasting 104

Content Standard

AUGUST 12, 2021

Here’s how brands use it to drive industry discussions and pioneer innovation. At the core level, thought leadership content amplifies a brand’s differentiated point of view. What value does thought leadership bring? What Is Thought Leadership’s Value? This is often where original news and research comes in.

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Thus, helping you gain a competitive edge over the rest of the industry. Define the metrics How do you know what success looks like? How do you compare?

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Optinmonster

APRIL 8, 2024

Flop Industries shows off each of its products being used in different ways, in addition to the main product images: 4. 360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products. Views or Likes If you have a good number of views on your product pages, show it off!

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Hubspot

OCTOBER 16, 2023

So you might be wondering, who viewed your LinkedIn profile? In this article, we‘ll dive into how you can see your profile views. Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? Open profile views. Well, you can find out. Let's dive in.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Annual reports predicting industry trends, helping businesses prepare for the future. Industry-specific videos. Interviews and podcasts.

Thought Leadership 134

Thought Leadership Work Management Marketing Management Opinions 134

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. The post A sales-side view of marketing, automation and AI appeared first on MarTech. Q: So who are your customers? Get MarTech! In your inbox.

Ideal Customer Profiles 122

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 122

SmartBug Media

NOVEMBER 29, 2023

The senior living industry is continuing to grow rapidly. Why Is Benchmarking in the Senior Living Industry Important? The senior living industry is a crowded market and will be increasingly so as more units pop up. You can then use this information to adjust your marketing strategies for better alignment with industry trends.

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. is essential before these collaborative campaign tactics can be effective.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

SocialPilot

JANUARY 14, 2024

You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? LinkedIn Usage Statistics Linkedin is a goldmine of knowledge for professionals seeking insights on the latest industry trends. LinkedIn Live streams witnessed a 437% year-on-year increase in views. As per Statista , after the U.S.,

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Sana Commerce

MARCH 11, 2024

Industry voices: a word from our CEO “For us, the recognition in the Gartner® Peer Insights Voice of the Customer report is a testament to our dedication to meeting the complex needs of B2B businesses,” says Sebastiaan Verhaar, CEO at Sana Commerce. We achieved an overall customer rating of 4.4 and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

SmartBug Media

JULY 10, 2023

However, as in most things in digital marketing, to truly understand what a good bounce rate for your specific case is, this initial answer needs to be further examined through the lenses of: Industry Device Type Origin Source Before we dive in, let’s start with some terminology. What are good bounce rates by industry?

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

Martech

OCTOBER 12, 2023

To get a better sense of what an attribution model that gets it right might look like, let’s run through how Verified Visits works: Ad is served to the viewer: First, a user views your CTV ad, served on premium streaming networks.

Advertising Agencies 126

Advertising Agencies Emarketing Validation Touchpoints 126

Martech

MARCH 14, 2024

Suddenly, even the insights of industry leaders are suspect. How to get it right Engaging content should have your own thoughts and a point of view. This approach demystifies AI operations, allowing customers to understand and trust the logic behind AI-driven decisions rather than viewing them as opaque or arbitrary.

Marketing AI 113

Marketing AI Work Management Marketing Management B2B Thought Leadership 113

Contently

NOVEMBER 10, 2022

Contently ‘s industry-leading platform makes end-to-end content marketing easy with the tech, talent, and strategic insights you need to attribute efforts back to revenue. New content ideas come from all corners of a company, but you’re also probably sourcing ideas from keyword research, industry news, and events.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130