How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Vertical markets are a category of business.

Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

The SaaS industry is growing rapidly: Between 2019 and 2023, the global SaaS market is forecast to be worth a staggering $60.36 When SaaS started, vendors focused on providing solutions that covered various industries (also known as horizontal SaaS ). The Growth of Vertical SaaS.

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An Introduction to Vertical Social Networks

Buffer Marketing

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Horizontal vs. Vertical Growth Strategy

seo.co

Part of this has to do with vertical growth and whether or not you can scale your supply chain to meet the new demand, but we’ll get into that later in the guide. Vertical Growth and How it Works. Vertical Growth Should be Logical. Talking Strategy: Horizontal vs. Vertical.

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. I asked him what his vertical positioning strategy was and his response was “We’re making some changes to our marketing materials and adding a few new web pages.

What vertical networks mean for the future of social media

Sprout Social

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Examples of vertical social networks.

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Some industries have it tougher than others when it comes to creating a quality content marketing strategy. Highly regulated industries like pharmaceuticals, healthcare, public sector, and financial services face unique challenges. So how do we create a great content marketing strategy in regulated industries? Senior management teams in regulated industries can be understandably wary about new marketing initiatives. Be a true industry expert.

Google Search Results Explained: Vertical Search Results

ClearVoice

What are vertical search results on Google? Vertical search results are a deep dive — a vertical plunge into a single topic. A vertical search engine, like Google News or Google Books, offers only niche (or vertical) search results. .

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to-market approach. Vertical Marketing is Truly Focused on the 10%. Blog alignment buyer personas Demand Generation Strategy vertical marketing

300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical

Marketing Insider Group

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. Highly regulated verticals like finance won’t usually see viral engagement for a narrow, industry-specific content marketing campaign like a campaign for a travel brand would see, but that doesn’t mean it’s impossible to […].

7 New BrightEdge Industry Vertical SEO and Marketing Research Reports

Brightedge

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The first 7 industries covered are: Ecommerce Retail Travel Media and Publishing Financial Services Higher Education Real Estate Each of the reports covers: industry-specific data, top industry trends, primary marketing channels and tactics, content comparison benchmark, industry SEO click […].

Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

Vertical. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche. Horizontal vs. vertical content.

Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content

Search Engine Journal

Learn five lessons that will help you create industry content that is interesting to your audience. The post Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content appeared first on Search Engine Journal. Content Creation Vertical SEO

Four Steps to Successful Vertical Marketing Campaigns

Launch Marketing

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. It does, however, require focused research, careful planning and content that’s valuable or interesting to the individuals in those industries you wish to reach. . Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. .

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Turns out it’s vertical video !

5 Steps to Market to a New Vertical

Marketo

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. Let’s look at five key steps to penetrate a new industry: 1. At Marketo, we have team members who are dedicated to verticals of interest.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Turns out it’s vertical video !

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer Social

This week (episode #114) we’re chatting about all of this and more: Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry. Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Part II: Vertical video gains momentum and popularity with brands.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. I found three industrial blogs that have produced measurable ROI in terms of lead generation and sales – key performance metrics that resonate with the C-suite. Do you know of other business blogs from industrial companies?

Defining your ICP for the Manufacturing industry

Heinz Marketing

In the manufacturing industry, historically, marketing has been seen as the ‘arts and crafts’ department while sales does all the work of finding and nurturing relationships and closing deals. Industries. Does your business manufacture for specific industries? Verticals.

Three verticals that have an opportunity to thrive following the holiday shopping season

Liveintent

This spending pullback and reduction in competition create unique opportunities for other industries. We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality.

What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. New Industries Most early CDPs were deployed at retail and publishing companies. While industry history is interesting, the question everyone really cares about is, What happens next?

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities.

Finance Marketing: How To Form A Successful Content Strategy via @sejournal, @sejournal

Search Engine Journal

This pocket guide has all the insights you need to navigate the ins and outs of content marketing within the finance industry. Content Content Creation Content Marketing Content Strategy News SEO Vertical SEO

How to Sell Beyond Your ICP + 3 New Verticals For SaaS Sales

Outreach

Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Selling to a New Vertical in 4 Steps, As Told By the Scientific Method.

Display advertising CTRs and what these mean for your industry

Bannerflow

The findings showed notable variations in CTRs across different verticals, including: Financial services. Entertainment industry. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. Industry-specific CTR trends in 2022.

Beyond the buzzwords

Biznology

There are different types of “blurring” that exist: between products and services, consumers and producers, virtual and physical presence, as well as across industry boundaries. At the same time, we live in times where we observe a strong fusion among traditional verticals. The phenomenon will be not being unlike that of the industrial revolution, mass manufacturing, the advent of utility grids and centralized power, or even the emergence of the Internet.

Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

billion last year providing information services for a wide variety of mostly heavy industries. The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.”

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities.

The Rise of AI Tools: Verticals to Watch, Part 5

Conversica

As with other industries, AI removes some of the technical burden from marketers’ shoulders. Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part of our series, we’re going to talk about AI use cases that are particularly close to our heart.

Why You Should Hire Marketers With Strong Industry Relationships

Marketing Insider Group

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart. The post Why You Should Hire Marketers With Strong Industry Relationships appeared first on Marketing Insider Group.

The Best of Both Worlds: Vertical Marketing and Horizontal Products

Product Management University

Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries. Vertical Marketing & Sales. When messaging is highly relevant to the business goals and challenges of each vertical market, the products are perceived as more unique and therefore more valuable to the customer. The post The Best of Both Worlds: Vertical Marketing and Horizontal Products appeared first on Proficientz.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Deconstructing the Four Stages of the Industrial Buy Cycle by Achinta Mitra on May 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Integrated Industrial Marketing B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. Achinta offers his industrial clients marketing for engineers by an engineer.

Developing Value Proposition For Travel Websites Through Content via @sejournal, @TaylorDanRW

Search Engine Journal

Keep up with the SEO industry and aim for a cozy spot on page 1 of the results pages to increase tour bookings. Content Vertical SEOHere's how. The post Developing Value Proposition For Travel Websites Through Content appeared first on Search Engine Journal.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers by Achinta Mitra on July 23, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Industrial Websites , Website Design & Development If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers.

Rules 176

Does Your Content Marketing Team Know Enough About Your Target Industry?

Business Brainz

While most of the marketing leaders acknowledge that, is everyone equipping their content marketing team with enough insight about each target industry or verticals that the company sells into? And, how well-aware are you of the changing priorities at every targeted industry?

How to improve sales with online chat software

Biznology

Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases).

Six B2B Website Design Best Practices that are Important to Know

Webbiquity

Design for vertical scrolling. Your level of industry expertise can be the factor that makes your visitors choose you over other vendors, making it essential for your website to effectively showcase your knowledge. Guest post by Ian Loew.

Design 194