A Look at Email Deliverability Across Industry Verticals

Modern Marketing

I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. I see this vertical as one I will be watching in the future.

5 Steps to Market to a New Vertical

Modern B2B Marketing

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Let’s look at five key steps to penetrate a new industry: 1. Author: Vyoma Kapur Financial services.

Trending Sources

Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical

B2B Marketing Insider

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others.

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.

Why You Should Hire Marketers With Strong Industry Relationships

B2B Marketing Insider

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart.

Design thinking

Biznology

Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Having said that, we can claim that a design-based approach is not industry or vertical-led.

Webinar Recap: Managing Effective Territory and Vertical Campaigns

Radius

Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. The importance and benefits of organizing sales teams by territories and industries is well known. Sales teams can also keep up-to-date on industry trends and develop strong market expertise.

Making the Most of Vertical Marketing

Marketing Action

It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. Do interviews with people in your target industries and get familiar with the proprietary issues. Content and messaging for vertical markets.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

Segment by Industry/Vertical ?. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries.

How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns

Hubspot

This is because successful content looks different across all industries -- what takes off in the automotive industry might flop in the world of tech. Average Social Share Benchmarks by Vertical. Content Elements To Earn Links & Social Shares in 15 Niche Industries.

Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

There were some follow-on requests from that chart to see the same data, sliced by industry sector. Email Marketing Benchmarks By Industry [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

So, we asked press, analysts and other industry influencers, “What’s a retro concept, throwback idea, or disruptive strategy that will make headway with marketers in 2017? Industry Analyst and Host of CXOTALK. As an example, if you choose to personalize based on industry or vertical, that information has to be correct.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies.

Is Your Industry Hitting the Click Through Rate Mark? [CHART]

Modern Marketing

So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. Why would Industrial Manufacturing have click through rates almost three times the average? Average Click Through Rates By Industry (2012 data).

Click 43

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.

Marketo Data Tells Us: Which Industry Has the Best Email Performance?

Modern B2B Marketing

After posting my earlier blog around email performance , in which I revealed which types of email perform the best, I received a ton of requests to break it down by industry so marketers can compare the performance of their email campaigns to those of their peers.

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

Hubspot

There’s millions of helpful social media statistics out there, but the most helpful ones are industry-specific. So if you want to see how your social media strategy stacks up against other companies in your space, check out our industry-specific social media analysis below.

Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content

Hubspot

Content creators working in "sexy" industries (travel, tourism, food, culture) don't have to dig too deep to write something interesting. boring" industries? Well, I know a thing or two about boring industries. Content Marketing Tips for "Boring" Industries.

Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]

Hubspot

To help you hone in on where you should be focusing your social media outreach efforts for your particular industry, the folks at Fractl and BuzzStream analyzed six months of content from 220 websites in 11 verticals -- everything from business and technology to education, food, travel, and more.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Do you know of other business blogs from industrial companies?

How to improve sales with online chat software

Biznology

Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience.

Using email effectively in your content marketing

Biznology

Those problems plague everything from direct mail, to web content, to presentations at industry events. A service like Mailchimp, Vertical Response, iContact, and others is an absolute must. Everyone hates email. And yet, most of us find it indispensable.

How Even 'Boring' Industries Can Create Interesting Content

Hubspot

But what are those of us in "boring" industries supposed to do. Well, we know a thing or two about boring industries (sorry boss, but software isn't the sexiest topic). So look for a way to ride the popularity wave of that story by tying it in to your company or industry.

Is your SEO content suffering from Useless Box Kit Syndrome?

Biznology

A glut of features – but no benefit statements: It’s great that you have a 30,000 square foot warehouse and your salespeople have an average of fifteen years in the industry. Instead, create customer persona documents for every vertical. Your company is blogging on a regular basis.

Creating a Clear Customer Message

Crimson Marketing

Try not to confuse your customers with industry terms; instead learn their vernacular. . Corporate Marketing Other Interesting Topics b2b marketing branding channel marketing marketing concepts marketing message marketing solutions social media verticals

Media 41

Beyond the buzzwords

Biznology

There are different types of “blurring” that exist: between products and services, consumers and producers, virtual and physical presence, as well as across industry boundaries. At the same time, we live in times where we observe a strong fusion among traditional verticals.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

” “The idea was to create sleep as an editorial vertical, much like fitness or shelter,” Jeff Koyen (editor-in-chief during Van Winkle’s launch) told Back Channel. “I Featured Industry trends

Which Industry is Growing its Audience Fastest? [CHART]

Modern Marketing

We were wondering how this might vary for some of the larger verticals represented by Eloqua customers. We plotted some of the more populous NAICS classifications amongst our customers to see if there was a significant variation in market growth by vertical.

Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]

Modern Marketing

Contrary to many survey-based benchmarking metrics reports, this handy report is based on cold hard data aggregated and refreshed every single day from thousands of marketing campaigns launched by leading marketers in over a dozen vertical groupings.

Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

billion last year providing information services for a wide variety of mostly heavy industries. The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.”

For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Three New(ish) SEO Tactics For Online Marketing in the Industrial Sector.

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception.

The Internet of Things in manufacturing: benefits, use cases and trends

i-Scoop

The manufacturing industry is the vertical where most Industrial Internet of Things (IIoT) projects are realized and by far the market where most IIoT investments are made. Moreover, manufacturing isn’t just the clear leader in the Industrial Internet but it tops ALL industries (including the consumer IoT space) in the broader Internet of Things (IoT) […].

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

So if you’re working in the industry, don’t circulate that resume just yet. I had figured to start off with my industry growth figures, but this led naturally to a question about long-term potential, which in turn leads to thoughts of market penetration rates.

8 Industry Experts Weigh in on the Toughest Social Media Topics

Hubspot

Questions about the social media industry, where it's been, and where it's going are the stuff for experts -- and in your job, you're the social media expert. So, when planning, concentrate on Facebook, Twitter, LinkedIn, and verticals." - Priit Kallas, Dream Grow Social Media.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

Email marketing, keyword phrase targeting , and other strategies can help you target a tailored message with laser precision to, say, the CIOs of the hundred largest businesses in your industry. 3) You can target specific verticals or niches using online marketing.