A Look at Email Deliverability Across Industry Verticals

Modern Marketing

I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. I see this vertical as one I will be watching in the future.

Three Things to Think About Before You Develop a Vertical Marketing Strategy


I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

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Marketing Tools for the Makers & Doers of the Manufacturing Industry


The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception.

5 Steps to Market to a New Vertical

Modern B2B Marketing

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Let’s look at five key steps to penetrate a new industry: 1. Author: Vyoma Kapur Financial services.

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Some industries have it tougher than others when it comes to creating a quality content marketing strategy. Highly regulated industries like pharmaceuticals, healthcare, public sector, and financial services face unique challenges. Be a true industry expert.

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.

Making the Most of Vertical Marketing

Marketing Action

It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. Do interviews with people in your target industries and get familiar with the proprietary issues. Content and messaging for vertical markets.

Why You Should Hire Marketers With Strong Industry Relationships

Marketing Insider Group

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart.

Design thinking


Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Having said that, we can claim that a design-based approach is not industry or vertical-led.

Webinar Recap: Managing Effective Territory and Vertical Campaigns


Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. The importance and benefits of organizing sales teams by territories and industries is well known. Sales teams can also keep up-to-date on industry trends and develop strong market expertise.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

Segment by Industry/Vertical ?. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond


So, we asked press, analysts and other industry influencers, “What’s a retro concept, throwback idea, or disruptive strategy that will make headway with marketers in 2017? Industry Analyst and Host of CXOTALK. As an example, if you choose to personalize based on industry or vertical, that information has to be correct.

Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

There were some follow-on requests from that chart to see the same data, sliced by industry sector. Email Marketing Benchmarks By Industry [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns


This is because successful content looks different across all industries -- what takes off in the automotive industry might flop in the world of tech. Average Social Share Benchmarks by Vertical. Content Elements To Earn Links & Social Shares in 15 Niche Industries.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition.

How to improve sales with online chat software


Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience.

Is Your Industry Hitting the Click Through Rate Mark? [CHART]

Modern Marketing

So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. Why would Industrial Manufacturing have click through rates almost three times the average? Average Click Through Rates By Industry (2012 data).

Click 45

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.

Marketo Data Tells Us: Which Industry Has the Best Email Performance?

Modern B2B Marketing

After posting my earlier blog around email performance , in which I revealed which types of email perform the best, I received a ton of requests to break it down by industry so marketers can compare the performance of their email campaigns to those of their peers.

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries


There’s millions of helpful social media statistics out there, but the most helpful ones are industry-specific. So if you want to see how your social media strategy stacks up against other companies in your space, check out our industry-specific social media analysis below.

Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content


Content creators working in "sexy" industries (travel, tourism, food, culture) don't have to dig too deep to write something interesting. boring" industries? Well, I know a thing or two about boring industries. Content Marketing Tips for "Boring" Industries.

Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]


To help you hone in on where you should be focusing your social media outreach efforts for your particular industry, the folks at Fractl and BuzzStream analyzed six months of content from 220 websites in 11 verticals -- everything from business and technology to education, food, travel, and more.

Using email effectively in your content marketing


Those problems plague everything from direct mail, to web content, to presentations at industry events. A service like Mailchimp, Vertical Response, iContact, and others is an absolute must. Everyone hates email. And yet, most of us find it indispensable.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies.

How Even 'Boring' Industries Can Create Interesting Content


But what are those of us in "boring" industries supposed to do. Well, we know a thing or two about boring industries (sorry boss, but software isn't the sexiest topic). So look for a way to ride the popularity wave of that story by tying it in to your company or industry.

Is your SEO content suffering from Useless Box Kit Syndrome?


A glut of features – but no benefit statements: It’s great that you have a 30,000 square foot warehouse and your salespeople have an average of fifteen years in the industry. Instead, create customer persona documents for every vertical. Your company is blogging on a regular basis.

SEO 50

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Do you know of other business blogs from industrial companies?

Creating a Clear Customer Message

Crimson Marketing

Try not to confuse your customers with industry terms; instead learn their vernacular. . Corporate Marketing Other Interesting Topics b2b marketing branding channel marketing marketing concepts marketing message marketing solutions social media verticals

Which Industry is Growing its Audience Fastest? [CHART]

Modern Marketing

We were wondering how this might vary for some of the larger verticals represented by Eloqua customers. We plotted some of the more populous NAICS classifications amongst our customers to see if there was a significant variation in market growth by vertical.

Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]

Modern Marketing

Contrary to many survey-based benchmarking metrics reports, this handy report is based on cold hard data aggregated and refreshed every single day from thousands of marketing campaigns launched by leading marketers in over a dozen vertical groupings.

Beyond the buzzwords


There are different types of “blurring” that exist: between products and services, consumers and producers, virtual and physical presence, as well as across industry boundaries. At the same time, we live in times where we observe a strong fusion among traditional verticals.

For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Three New(ish) SEO Tactics For Online Marketing in the Industrial Sector.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies


” “The idea was to create sleep as an editorial vertical, much like fitness or shelter,” Jeff Koyen (editor-in-chief during Van Winkle’s launch) told Back Channel. “I Featured Industry trends

Marketing Tools for the Makers & Doers of the Manufacturing Industry


The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception.

Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

billion last year providing information services for a wide variety of mostly heavy industries. The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.”

Is Account-Based Social Selling Right For Your Sales & Marketing Team?


Perhaps your sales team is working with buyers in specific verticals. Industry trends Thought Leadership Featured social selling ABM Account Based Marketing Account Based Social Selling ABSSSales and marketing leaders within the B2B world are abuzz about account-based everything. From account-based marketing to account-based sales development to account-based social selling (ABSS), the excitement is palpable.

The Internet of Things in manufacturing: benefits, use cases and trends


The manufacturing industry is the vertical where most Industrial Internet of Things (IIoT) projects are realized and by far the market where most IIoT investments are made. Moreover, manufacturing isn’t just the clear leader in the Industrial Internet but it tops ALL industries (including the consumer IoT space) in the broader Internet of Things (IoT) […].

Internet of Things – The online guide to the Internet of Things


Where does ‘it’ come from, how is IoT used in practice, what are the key IoT benefits and challenges, and what can we expect in the future across several vertical markets and from various angles and IoT use cases? From the Consumer Internet of Things to the Industrial [… What is the Internet of Things (IoT)?

8 Industry Experts Weigh in on the Toughest Social Media Topics


Questions about the social media industry, where it's been, and where it's going are the stuff for experts -- and in your job, you're the social media expert. So, when planning, concentrate on Facebook, Twitter, LinkedIn, and verticals." - Priit Kallas, Dream Grow Social Media.

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

So if you’re working in the industry, don’t circulate that resume just yet. I had figured to start off with my industry growth figures, but this led naturally to a question about long-term potential, which in turn leads to thoughts of market penetration rates.