Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

The SaaS industry is growing rapidly: Between 2019 and 2023, the global SaaS market is forecast to be worth a staggering $60.36 When SaaS started, vendors focused on providing solutions that covered various industries (also known as horizontal SaaS ). The Growth of Vertical SaaS.

Horizontal vs. Vertical Growth Strategy

seo.co

Part of this has to do with vertical growth and whether or not you can scale your supply chain to meet the new demand, but we’ll get into that later in the guide. Vertical Growth and How it Works. Vertical Growth Should be Logical. Talking Strategy: Horizontal vs. Vertical.

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A Look at Email Deliverability Across Industry Verticals

Oracle

I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. I looked at campaigns sent over the last 90 days across four different verticals: Financial Services. I looked at the following data points for all of the verticals: The total number of campaigns monitored over the 90-day time period.

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. I asked him what his vertical positioning strategy was and his response was “We’re making some changes to our marketing materials and adding a few new web pages.

Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach. Vertical Marketing is Truly Focused on the 10%.

300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical

Marketing Insider Group

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. Highly regulated verticals like finance won’t usually see viral engagement for a narrow, industry-specific content marketing campaign like a campaign for a travel brand would see, but that doesn’t mean it’s impossible to […].

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to-market approach. Vertical Marketing is Truly Focused on the 10%. Blog alignment buyer personas Demand Generation Strategy vertical marketing

7 New BrightEdge Industry Vertical SEO and Marketing Research Reports

Brightedge

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The first 7 industries covered are: Ecommerce Retail Travel Media and Publishing Financial Services Higher Education Real Estate Each of the reports covers: industry-specific data, top industry trends, primary marketing channels and tactics, content comparison benchmark, industry SEO click […].

Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

Vertical. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche. Horizontal vs. vertical content.

Four Steps to Successful Vertical Marketing Campaigns

Launch Marketing

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. It does, however, require focused research, careful planning and content that’s valuable or interesting to the individuals in those industries you wish to reach. . Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. .

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Turns out it’s vertical video !

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Turns out it’s vertical video !

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer Social

This week (episode #114) we’re chatting about all of this and more: Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry. Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Part II: Vertical video gains momentum and popularity with brands.

5 Steps to Market to a New Vertical

Marketo

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. Let’s look at five key steps to penetrate a new industry: 1. At Marketo, we have team members who are dedicated to verticals of interest.

12 Top Uses of AI in Marketing by Vertical, According to CMOs

inPowered

It ranges from a highly targeted call to action to a revolving landing page based on geographic or industry-specific segments. Below is the study’s complete breakdown of the AI use-categories by B2B and B2C service/product brands: Raw Data by Industry Vertical. Here’s where the data gets broken down even further – by industry vertical. The Tech Software/Biotech vertical leads the pack in AI use with adoption in every category except Biometrics.

How to Sell Beyond Your ICP + 3 New Verticals For SaaS Sales

Outreach

Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Selling to a New Vertical in 4 Steps, As Told By the Scientific Method.

Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]

inPowered

Recently, in the inPowered labs, we got our hands on millions of dollars’ worth of pre and post-click native advertising data and organized it based on channel and vertical. We wanted to look at vertical click-through rates, cost per engagement, engagement rate and average time spent with content post-click. Benchmark data is nice to have in native advertising, but this is the first time we’ve been able to see a post-click picture by industry vertical.

Three verticals that have an opportunity to thrive following the holiday shopping season

Liveintent

This spending pullback and reduction in competition create unique opportunities for other industries. We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality.

What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. New Industries Most early CDPs were deployed at retail and publishing companies. While industry history is interesting, the question everyone really cares about is, What happens next?

The Rise of AI Tools: Verticals to Watch, Part 5

Conversica

As with other industries, AI removes some of the technical burden from marketers’ shoulders. Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. In this final part of our series, we’re going to talk about AI use cases that are particularly close to our heart.

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities.

Beyond the buzzwords

Biznology

There are different types of “blurring” that exist: between products and services, consumers and producers, virtual and physical presence, as well as across industry boundaries. At the same time, we live in times where we observe a strong fusion among traditional verticals. The phenomenon will be not being unlike that of the industrial revolution, mass manufacturing, the advent of utility grids and centralized power, or even the emergence of the Internet.

Is Your Industry Hitting the Click Through Rate Mark? [CHART]

Oracle

So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. Why would Industrial Manufacturing have click through rates almost three times the average? Average Click Through Rates By Industry (2012 data). Industrial Manufacturing. Is Your Industry Hitting the Click Through Rate Mark?

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Why You Should Hire Marketers With Strong Industry Relationships

Marketing Insider Group

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart. The post Why You Should Hire Marketers With Strong Industry Relationships appeared first on Marketing Insider Group.

What is the CTR on CTAs at Each Level of the Buyer’s Journey by Vertical – Post-Content Engagement? [New Data]

inPowered

We’ve explored cost per engagement, averaged engaged time with content, and content engagement rates across many verticals using millions of dollars’ worth of data. The next step in our mission to get the industry to evolve from a click-economy to an engagement-based economy is to look at the CTA performance from users taking a next action after content is consumed for 15 seconds or longer. While we don’t have data for all the verticals out there, we do for 13 of them.

CTR 67

12 Top Uses of AI in Marketing by Vertical, According to CMOs

inPowered

It ranges from a highly targeted call to action to a revolving landing page based on geographic or industry-specific segments. Below is the study’s complete breakdown of the AI use-categories by B2B and B2C service/product brands: Raw Data by Industry Vertical. Here’s where the data gets broken down even further – by industry vertical. The Tech Software/Biotech vertical leads the pack in AI use with adoption in every category except Biometrics.

Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

billion last year providing information services for a wide variety of mostly heavy industries. The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.”

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies.

Email Marketing Benchmarks By Industry [CHART]

Oracle

There were some follow-on requests from that chart to see the same data, sliced by industry sector. As always, these benchmarks are a great way to determine what is being achieved in your own vertical; but, don’t forget that some of the greatest innovative leaps are to be had by looking at trends in other industries and being the first to apply those best practices in your own marketing!

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. I found three industrial blogs that have produced measurable ROI in terms of lead generation and sales – key performance metrics that resonate with the C-suite. Do you know of other business blogs from industrial companies?

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Oracle

Segment by Industry/Vertical ?. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries. With B2B, you need to create engagements based on each industry’s unique buying situation and cycle. Marketing automation enables you to finetune and deliver unique vertical messages automatically based on contact data.??B2C

Competitive Advantage in a Commoditized Industry

Moz

The state of our industry. However, the industry is becoming increasingly commoditized, and it provides challenges and lessons that can change the landscape for our industry and many others. How fast or slow is the industry currently growing?

How to improve sales with online chat software

Biznology

Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases).

Which Industry is Growing its Audience Fastest? [CHART]

Oracle

We were wondering how this might vary for some of the larger verticals represented by Eloqua customers. We plotted some of the more populous NAICS classifications amongst our customers to see if there was a significant variation in market growth by vertical. Which Industry is Growing its Audience Fastest? by Egan Cheung | Tweet this One of the key elements to a healthy revenue engine is the ability to increase the audience for your message.

Design thinking

Biznology

Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Having said that, we can claim that a design-based approach is not industry or vertical-led. The value of the design-led strategy is to optimize or disrupt the industry by providing solutions to well-defined problems. In our days, design becomes the cornerstone of digital transformation projects.

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Travel Industry Consumer Trends 2019

V12 Data

Travel Industry Consumer Trends 2019. The travel industry has recently seen unprecedented growth driven by a stronger economy and higher consumer purchasing power. In the midst of this growth, digital transformation has also impacted the travel industry, both in digital tech and digital channels on which consumers can research and book travel plans. The customer experience is clearly important to consumers, both in the travel industry and across verticals.