Customer Experience Matrix

JUNE 17, 2019

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need.

Vendor 162

Vendor Acquisition Privacy Profiling 162

Kaon

FEBRUARY 28, 2019

Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0

Industry 170

Industry Television Forecast Broadcast 170

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries.

Industry 270

Industry Custom Publishing Vendor Buying Cycle 270

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology.

Acquisition 227

Acquisition Vendor Marketing Automation Automation 227

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industry. Registration to get connected with other vendors. source, then there are other vendors out there that could. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on.

Government

Customer Experience Matrix

AUGUST 24, 2016

Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. The Guide lists just a half-dozen vendors in this category. So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio).

Vendor 120

Vendor Features Customer DemandBase 120

Customer Experience Matrix

AUGUST 2, 2012

Coincidentally, I was already planning to write today about industry financials. In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below).

Comparison 197

Comparison Vendor Marketing Automation Report 197

Customer Experience Matrix

NOVEMBER 16, 2011

Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. But don’t think you’re writing the document for vendors.

Vendor 187

Vendor Writing Proposal CRM 187

Fathom

AUGUST 20, 2013

Many physicians are frustrated by their Electronic Health Record (EHR) vendors. In fact, a February 2013 study by Black Book rankings found 17% of physician practices are looking to switch EHR vendors by the end of 2013. 44% felt their EHR vendor was unresponsive to their needs.

Vendor 167

Vendor Studies Efficiency Practices 167

Industrial Marketing Today

JUNE 19, 2018

Do you think industrial email marketing is dead? Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. Think twice though before you […] The post Industrial Email Marketing for Engaging Engineers and Technical Professionals by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Industry 176

Industry Email Spam Opt-out 176

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online and through other channels before they actually reach out to the vendor. content 5 Content syndication / lead gen vendors. Campaigns External lead generation vendors and programs come in a variety of forms. IQPC, CX Network) 3 Industry analysts (e.g.,

SMB

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. This provides an interesting overview of the industry.

Segmentation 242

Segmentation Industry Marketing Automation Automation 242

Customer Experience Matrix

NOVEMBER 17, 2011

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor.

Vendor 184

Vendor Marketing Automation Automation Training 184

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Penetration reached eight percent among larger firms and varied substantially by industry. If I were an email vendor, I''d think about that one.

Industry 337

Industry Survey Marketing Automation Automation 337

Industrial Marketing Today

JUNE 20, 2014

Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. The post Better Industrial Marketing Doesn’t Mean More Technology by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Industry 272

Industry MQL Vendor Click 272

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. B2B marketing automation vendors will need to rearchitect their systems on the more sophisticated platform.

Vendor 242

Vendor Buy Marketing Automation Automation 242

Customer Experience Matrix

JUNE 1, 2019

But the Gainsight announcement did prompt an industry colleague to ask me whether classifying products like Gainsight as CDPs would lead to each department building its own CDP, creating “CDP silos” and ultimately requiring a “CDP of CDPs” to unify them all.

Industry 162

Industry Customer Class Vendor 162

Industrial Marketing Today

JULY 12, 2011

Industrial and manufacturing marketers are trained to sell solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? It seems to me that industrial marketers need to first focus on raising awareness of the problem before they can sell their solution. That’s what I’m calling problem-centric industrial marketing.

Industry 236

Industry Comparison Case Study Lead Nurturing 236

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. External data may seem like a commodity – after all, all vendors have access to pretty much the same sources. Yet there’s probably more variety among the vendors in this category than any other.

Vendor 130

Vendor Government Sample Review 130

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. There are quite a few vendor comparisons out there, but none come close in the level of detail – which is what you really need to select a system.

Acquisition 277

Acquisition Industry Marketing Automation Automation 277

KoMarketing Associates

MARCH 31, 2015

Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. One of those points was in the impact of social media and blogging on the vendor selection process.

Vendor 296

Vendor Survey Social Media Media 296

Customer Experience Matrix

JANUARY 24, 2018

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. The final list also includes a few features that are present in all CDPs (or, more precisely, in all systems that I consider a CDP – we can’t control what vendors say about themselves).

Vendor 135

Vendor Custom Publishing Question Customer 135

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. I revisited that data today, adding a few new vendors and dropping some of the very minor ones.

Vendor 141

Vendor Demand Generation Traffic Demand 141

Customer Experience Matrix

JANUARY 17, 2011

I’ve been having way too much fun working on my new industry report. set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Vendor names have been replaced with football teams and the specific details are excluded. In case it’s not obvious, you can move the little sliders on the “Sector Chart” tab to see how the different vendors move around depending on how you weight different categories of attributes.

Comparison 151

Comparison Sample Vendor Marketing Automation 151

Webbiquity

MARCH 28, 2011

There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. 85% of B2B buyers say they want B2B vendors to engage and interact with them online. •

Vendor 221

Vendor Social Media Media Social 221

Heinz Marketing

MAY 10, 2019

Many companies turn to list vendors and subscription databases to build up their audience. But if you’re thinking of pursuing a subscription service for ongoing list efforts, do your due diligence—spend some time to find the right vendor that will meet your needs. First and foremost, it’s important to have the vendor pull a list based on your target contact/account filters and give you an idea of how many records they could provide. The post Looking for a list vendor?

Vendor 63

Vendor List Question Signature 63

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors.

Industry 205

Industry Vendor Comparison Software 205

Industrial Marketing Today

DECEMBER 1, 2011

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual.

Industry 307

Industry SIC Content FAQ 307

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Given my engineering background, I naturally approached manufacturers and industrial companies in Houston, primarily in the Oil & Gas industry.

Industry 284

Industry Companies Business Trade 284

InsightSquared

MARCH 29, 2018

Marketing automation vendors are being cornered by a monster of their own creation. No doubt the marketing industry owes a debt of gratitude to the marketing automation industry.

Vendor 74

Vendor Marketing Automation Automation Report 74

33Across

JUNE 24, 2019

The post Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust appeared first on 33Across. Industry Bylines News Byline for News

Vendor 52

Vendor Trust Advertisement Advertising 52

33Across

JUNE 24, 2019

The post Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust appeared first on 33Across. Blog Featured Industry Insights Byline for Blog

Vendor 52

Vendor Trust Advertisement Advertising 52

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Vendor strength will be scored on a separate dimension.

Vendor 197

Vendor Marketing Automation Automation Loopfuse 197

InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?

Vendor 67

Vendor Marketing Automation Automation Analytics 67

ANNUITAS

DECEMBER 6, 2010

Today we made the announcement that we have shifted our strategy when it comes to marketing automation vendor partnerships. Industry News Lead Management Process Marketing AutomationWhat was once an exclusive strategy is now a neutral strategy. Naturally whenever these decisions are made a variety of questions come up. So far, the biggest questions are “Why now?” and “Why the decision to move from an exclusive partnership with Silverpop to one of neutrality?”.

Vendor 112

Vendor Question Review Customer 112