Customer Experience Matrix

JUNE 17, 2019

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need.

Vendor 175

Vendor Acquisition Privacy Profiling 175

Kaon

FEBRUARY 28, 2019

Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0

Industry 170

Industry Television Forecast Broadcast 170

Modern Marketing

JUNE 22, 2018

Self-serve is an effective, cost-saving strategy for software vendors. The industry has moved definitively in that direction. Both customers and vendors benefit from self-serve because it places the concept of customer value front and center.

Vendor 264

Vendor Customer Portal Validation 264

Industrial Marketing Today

JUNE 19, 2018

Do you think industrial email marketing is dead? Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. Think twice though before you […] The post Industrial Email Marketing for Engaging Engineers and Technical Professionals by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Industry 212

Industry Email Spam Opt-out 212

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online and through other channels before they actually reach out to the vendor. content 5 Content syndication / lead gen vendors. Campaigns External lead generation vendors and programs come in a variety of forms. IQPC, CX Network) 3 Industry analysts (e.g.,

SMB

NetLine

OCTOBER 10, 2019

Fortunately, there are plenty of tools and vendors in the MarTech space designed to focus on these challenges. To accomplish this, your organization looks to vendor partners to streamline the process and maximize its success rate. The 6 C’s of Vendor Evaluation.

Vendor 56

Vendor Lead Gen CPL CPM 56

Fathom

AUGUST 20, 2013

Many physicians are frustrated by their Electronic Health Record (EHR) vendors. In fact, a February 2013 study by Black Book rankings found 17% of physician practices are looking to switch EHR vendors by the end of 2013. 44% felt their EHR vendor was unresponsive to their needs.

Vendor 167

Vendor Studies Efficiency Practices 167

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries.

Industry 287

Industry Custom Publishing Vendor Buying Cycle 287

Industrial Marketing Today

JUNE 20, 2014

Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. The post Better Industrial Marketing Doesn’t Mean More Technology by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Industry 303

Industry MQL Vendor Marketing Automation 303

Industrial Marketing Today

JULY 12, 2011

Industrial and manufacturing marketers are trained to sell solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? It seems to me that industrial marketers need to first focus on raising awareness of the problem before they can sell their solution. That’s what I’m calling problem-centric industrial marketing.

Industry 253

Industry Marketing Comparison Case Study 253

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industry. Registration to get connected with other vendors. source, then there are other vendors out there that could. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on.

Government

Customer Experience Matrix

AUGUST 24, 2016

Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. The Guide lists just a half-dozen vendors in this category. So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio).

Vendor 120

Vendor Features Customer DemandBase 120

Customer Experience Matrix

AUGUST 2, 2012

Coincidentally, I was already planning to write today about industry financials. In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below).

Comparison 215

Comparison Vendor Marketing Automation Report 215

Customer Experience Matrix

NOVEMBER 16, 2011

Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. But don’t think you’re writing the document for vendors.

Vendor 204

Vendor Writing Proposal Price 204

KoMarketing Associates

MARCH 31, 2015

Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. One of those points was in the impact of social media and blogging on the vendor selection process.

Vendor 296

Vendor Survey Social Media Media 296

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. The company provides both fast-paced as well as practical advice to their enterprise & vendor clients.

Account Based Marketing 61

Account Based Marketing Vendor List ROMI 61

Webbiquity

MARCH 28, 2011

There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. 85% of B2B buyers say they want B2B vendors to engage and interact with them online. •

Vendor 229

Vendor Social Media Media Social 229

Hubspot

JUNE 28, 2019

In this article, we'll go over some of the best iPaaS vendors, so you can discover one that fits your company's unique needs and budget. Informatica has been around since 1993, and still continues to be an industry leader in helping businesses manage their data effectively and securely.

Vendor 80

Vendor Budget API Price 80

Industrial Marketing Today

DECEMBER 1, 2011

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual.

Industry 333

Industry Content SIC Buying Cycle 333

Hubspot

MAY 17, 2019

Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads.

Vendor 80

Vendor Words Software Terms and Conditions 80

InsightSquared

MARCH 29, 2018

Marketing automation vendors are being cornered by a monster of their own creation. No doubt the marketing industry owes a debt of gratitude to the marketing automation industry.

Vendor 84

Vendor Marketing Automation Report Automation 84

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. This provides an interesting overview of the industry.

Segmentation 247

Segmentation Industry Marketing Automation Automation 247

Customer Experience Matrix

NOVEMBER 17, 2011

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor.

Vendor 200

Vendor Marketing Automation Automation Training 200

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Given my engineering background, I naturally approached manufacturers and industrial companies in Houston, primarily in the Oil & Gas industry.

Industry 282

Industry Companies Business Trade 282

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. B2B marketing automation vendors will need to rearchitect their systems on the more sophisticated platform.

Vendor 255

Vendor Buy Marketing Automation Automation 255

Heinz Marketing

MAY 10, 2019

Many companies turn to list vendors and subscription databases to build up their audience. But if you’re thinking of pursuing a subscription service for ongoing list efforts, do your due diligence—spend some time to find the right vendor that will meet your needs. First and foremost, it’s important to have the vendor pull a list based on your target contact/account filters and give you an idea of how many records they could provide. The post Looking for a list vendor?

Vendor 69

Vendor List Question Signature 69

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Penetration reached eight percent among larger firms and varied substantially by industry. If I were an email vendor, I''d think about that one.

Industry 338

Industry Survey Marketing Automation Automation 338

InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?

Vendor 76

Vendor Marketing Automation Report Automation 76

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. There are quite a few vendor comparisons out there, but none come close in the level of detail – which is what you really need to select a system.

Acquisition 293

Acquisition Industry Marketing Automation Automation 293

chiefmartech

SEPTEMBER 1, 2019

If you haven’t, check it out — you won’t believe all the top industry experts and leading brand practitioners who will be sharing their wisdom and experience in our keynotes and educational editorial sessions.). Full-length Solutions Track sessions led by market-defining vendors.

Vendor 82

Vendor Conference Case Study Network 82

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. I revisited that data today, adding a few new vendors and dropping some of the very minor ones.

Demand Generation 154

Demand Generation Vendor Traffic Demand 154

ClickZ

AUGUST 27, 2019

The CDP industry continued to expand in the first half of 2019, according to the latest semi-annual report from the CDP Institute. The industry has reached 96 vendors, 9,026 employees, and $2.4 The post CDP industry continues to expand, hits $2.4

Industry 80

Industry Classified Touchpoints Vendor 80

33Across

JUNE 24, 2019

The post Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust appeared first on 33Across. Blog Featured Industry Insights Byline for Blog

Vendor 60

Vendor Trust Advertisement Advertising 60

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. External data may seem like a commodity – after all, all vendors have access to pretty much the same sources. Yet there’s probably more variety among the vendors in this category than any other.

Vendor 131

Vendor Government Sample Differentiation 131

Customer Experience Matrix

JANUARY 24, 2018

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. The final list also includes a few features that are present in all CDPs (or, more precisely, in all systems that I consider a CDP – we can’t control what vendors say about themselves).

Custom Publishing 141

Custom Publishing Vendor Question Customer 141

Customer Experience Matrix

JANUARY 17, 2011

I’ve been having way too much fun working on my new industry report. set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Vendor names have been replaced with football teams and the specific details are excluded. In case it’s not obvious, you can move the little sliders on the “Sector Chart” tab to see how the different vendors move around depending on how you weight different categories of attributes.

Comparison 165

Comparison Sample Vendor Marketing Automation 165

Industrial Marketing Today

JULY 16, 2012

In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. Given this situation, how do you sell the value of content marketing to industrial companies? For the moment, I am going to set aside analytics and ROI measurements and focus on the real value of content marketing as it relates to industrial sales. Let’s look at three scenarios that are very common in the industrial sales process.

Industry 244

Industry Companies Content Marketing BANT 244

ANNUITAS

DECEMBER 6, 2010

Today we made the announcement that we have shifted our strategy when it comes to marketing automation vendor partnerships. Industry News Lead Management Process Marketing AutomationWhat was once an exclusive strategy is now a neutral strategy. Naturally whenever these decisions are made a variety of questions come up. So far, the biggest questions are “Why now?” and “Why the decision to move from an exclusive partnership with Silverpop to one of neutrality?”.

Vendor 112

Vendor Question Review Customer 112

Industrial Marketing Today

NOVEMBER 1, 2010

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Do you know of other business blogs from industrial companies?

Business Blogging 303

Business Blogging Industry ROI Business 303

Customer Experience Matrix

JUNE 1, 2019

But the Gainsight announcement did prompt an industry colleague to ask me whether classifying products like Gainsight as CDPs would lead to each department building its own CDP, creating “CDP silos” and ultimately requiring a “CDP of CDPs” to unify them all.

Industry 169

Industry Customer Class Vendor 169