PureB2B

SEPTEMBER 1, 2020

Cobena’s customers include marquee leaders across industry sectors, Nestle, Unilever, Johnson & Johnson, Wyeth, McDonalds, Novo Nordisk, Diageo and many more. DemandScience Group creates, nurtures, and launches marketing technology companies that drive sales growth for businesses across a variety of industries.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Litmus

MAY 31, 2019

While we’ve talked about what we’d love to see on stage this year , what were some of the trends from 2018 that are still making waves in the email industry? With the help of email mastermind Val Geisler , we looked at a number of campaigns and discussed how to supercharge your welcome and onboarding emails.

VALS 52

VALS Trends Conference Webinar Metrics 52

Unbounce

OCTOBER 22, 2020

Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers. How To Become A Discount Brand In 10 Emails Or Less: pic.twitter.com/xeialSKfdc — Val Geisler (@lovevalgeisler) February 18, 2020.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Litmus

MARCH 5, 2021

And I don’t limit myself to specific industries or senders—I will happily sign up to everything. Sometimes you need some very industry-specific inspiration. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. OnceDailyPharma.

Examples 105

Examples VALS Newsletter Communities 105

Litmus

JUNE 7, 2019

One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Get your ticket ?.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Sprout Social

APRIL 30, 2020

A well-rounded approach to optimizing your scheduling should consider both industry-level trends and the engagement data behind your individual profiles and audiences. This is especially true when we see industry trends taking sharp turns like they have recently in the wake of the COVID-19 pandemic.

Optimization 86

Optimization VALS Ideal Customer Profiles Custom Publishing 86

Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. You don’t want to just harp on the pain they feel or the disruption that will plague their industry. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU. Tactical Tips and Takeaways.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Sprout Social

NOVEMBER 18, 2016

— Val Vesa (@adspedia) November 16, 2016. Try to proactively educate your colleagues so everyone’s on the same page with your social media goals and industry best practices. #SproutChat pic.twitter.com/ChrSyLiVZg. — Chris Norris (@CNorris_10) November 16, 2016. sproutchat. Continue to Educate Your Colleagues.

VALS 70

VALS Click Rate Social Media Comparison 70

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Join 300,000 marketers who rely on Litmus for the latest email industry news, advice, and research, like the reports we discussed in this post.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Sprout Social

APRIL 14, 2017

Depending on your industry, look into LinkedIn or Facebook groups, specific hashtags or Twitter chats in order to start growing your network. — Val Vesa (@adspedia) April 12, 2017. Ensure you’re engaging your community with a healthy mix of branded, industry-adjacent and personal content. A1: Be social! SproutChat.

Personalization 55

Personalization VALS Branding Brand Identity 55

Onalytica B2B

FEBRUARY 17, 2016

The possibilities for IoT are limitless, it can be used to turn the automated home into the smart home for example, or to make our cars even smarter and disrupt the automotive industry. Eurocloud UK, Cloud Industry Forum and FAST. The future’s bright, we’re just still a little disconnected.” wearabletrend. Salendra A. danablouin.

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50

Litmus

JANUARY 23, 2024

Especially if you’re looking for email design ideas outside your immediate industry (and you should!) And I don’t limit myself to specific industries or senders—I will happily sign up to everything. OnceDailyPharma Sometimes you need some very industry-specific inspiration. Will it resonate with your target audience?

Examples 87

Examples VALS Newsletter Design 87

Litmus

JANUARY 24, 2020

Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. Episode Transcript. Valerie Jackson. I’m your host’s wife, Valerie Jackson. Jason Rodriguez. Welcome everybody to Delivering. How are you doing? Valerie Jackson. Jason Rodriguez.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. As a result, we’ll see the advertising industrial complex continue to erode and more budgets being moved to retention strategies and channels like email. I asked some pros around the country what they were expecting to see as major trends next year.

Planning 156

Planning Paid Search Agency VALS Allocation 156

NetLine

SEPTEMBER 20, 2018

With a killer lineup of speakers and appearance by none other than Tina Fey, this event is a must for marketers looking to learn about what’s new, what’s working and who’s who in the industry. Our team not only attended, but sponsored, spoke, moderated and exhibited (talk about busy!).

VALS 58

VALS Cost per Lead Top of Funnel CPL 58

Outgrow

FEBRUARY 5, 2024

Let’s say that Val is the guy who created Steam, so think of Fortnite, well, not Fortnite, but CS GO right counterstrike. But as anyone in this industry knows, there is sort of a ramp up from, you know, children to people in late teens, early twenties, who play a lot of games, especially guys.

Advertising Agencies 52

Advertising Agencies Outgrow Video Marketing Mobile Marketing 52

Brandpoint

DECEMBER 5, 2018

Thanks to the internet, there are so many places to turn when it’s time to conduct research for your blog, especially if you’re in an industry that a LOT of people like to write about (*cough* content marketing *cough*). Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing.

VALS 107

VALS Barriers Skype Wikipedia 107

Content Marketing Institute

MARCH 29, 2018

Different industries or audiences can get served different chatbot responses … guided by the categories applied to the content chunks,” Noz says. Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa.

Marketing AI 107

Marketing AI Conference Top of Funnel Enterprise Management 107

Convince & Convert

JULY 28, 2010

"5 Ways to Turn Helpfulness Into Marketing Greatness" – [link] [link] Stephanie Ward RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Amanda Bendrey 5 Ways to Turn Helpfulness Into Marketing Greatness [link] Great advice for companies in any industry via @jaybaer [link] Dan Perez RT @jaybaer: 5 Ways to (..)

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Litmus

SEPTEMBER 25, 2023

White (Head of Research, Oracle), Leah Miranda (Lifecycle Marketing Manager, Zapier), Jay Oram (Head of Development, ActionRocket), and Darryl Bolduc (VP of Product, Acoustic) as they dug into the fascinating effects AI has had on our industry… and looked forward to its potential uses for the future. Thanks for the tips, Val!

Marketing AI 99

Marketing AI VALS Top of Funnel Work Management 99

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

I would posit that Facebook has much more competition than the Ad Industry, Social Media Industry, or people scared of Facebook’s growth would have us think. link] [link] Val White Altesman Oh no! Isn’t every MMORPG also a threat in a similar manner? And isn’t this what AOL was all about?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142