Trending Sources

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

I believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing. Visit my website for more content on industrial marketing.].

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as countless marketers and sales managers have sought to take a more holistic view of the accounts in their pipeline. Industry Analyst and Host of CXOTALK. As an example, if you choose to personalize based on industry or vertical, that information has to be correct.

10 Winning Ways to Keep up with Industry Trends

Vertical Response

Staying up to date in an industry that’s constantly shifting isn’t easy, but being aware of changes as they’re happening can keep you ahead of the curve. To help stay on the ball with industry challenges, opportunities and trends, check out our recommendations below.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Many of the manufacturers and industrial companies fall in the smaller size category.

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. Trend 1: Metrics are a major priority.

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Mobile Marketing Trends for 2016

Modern Marketing

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year.

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Content Marketing for Industrial Companies – Is There Content Overload?

Industrial Marketing Today

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception. Keeping Up with New Digital Trends .

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

In fact we work closely with the management teams of numerous B2B product and services companies to build and help execute a marketing strategy that fits their industry and their sales model. B2B Lead Generation Trends – Changes in Priorities.

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The Biggest Mobile Marketing Trends of 2016

Modern Marketing

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen.”

Mobile 109

Interesting content marketing trends to watch for in 2017

Biznology

If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. This same trend is true with video content.

The Top Five Crowdsourcing Mega-trends

grow - Practical Marketing Solutions

I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year. Ever since then, I have been looking for an opportunity to bring more information on this trend to {grow}.

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How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

Hubspot

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry? How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try. What are your best tips and tricks for staying on top of industry trends?

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Industrial Blogs and Their Benefits-Challenge Duality

Industrial Marketing Today

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. How does one solve this industrial blogging duality?

Being a Successful B2B Content Marketer in 2016: Trends & Insights

B2B Marketing Insider

Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing. The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group. Content Marketing advertising B2B marketing marketing trendsDid you know that 88% of B2B marketers use digital content to reach their target audience?

The 6 Most Important Social Media Trends of 2017

Contently

Here are six social media trends that marketers should know about. As social takes over, marketers across industries are taking the platforms seriously. The post The 6 Most Important Social Media Trends of 2017 appeared first on The Content Strategist.

Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

However, as POS and Payment vendors evaluate new technologies to identify their total addressable market and drive sales, they also need to understand the current trends within the Payments industry. . Many trends such as the use of mobile apps for shopping have now become established consumer habits. Trend #1: Increase in tableside POS technology adoption. Trend #2: Mobile order and pay has exceeded expectations.

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Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

However, as POS and Payment vendors evaluate new technologies to identify their total addressable market and drive sales, they also need to understand the current trends within the Payments industry. . Many trends such as the use of mobile apps for shopping have now become established consumer habits. Trend #1: Increase in tableside POS technology adoption. Trend #2: Mobile order and pay has exceeded expectations.

POS 32

4 Content Trends Every Marketer Should Be Following

Contently

Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. I like Contently conferences for a few reasons.

Taking Aim at the Top 2017 Sales & Marketing Technology Trends

DiscoverOrg

Earlier this fall, I saw a presentation from a trend consulting firm, The Future Hunters , at the SiriusDecisions Tech Exchange show. These guys are total geniuses at predicting future trends, and quite frankly, it inspired me to try my hand at “future-hunting.”

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Check out the full benchmark report here , which includes data for six industries.).

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ?

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Numbers behind this trend : Between two and five.

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2017 Marketing Trends to Watch

distribion

Here are two trends that we are looking forward to in 2017: 1. The post 2017 Marketing Trends to Watch appeared first on The Beacon. Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year.

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. This is standard stuff in the software industry, although some companies do it much better than others.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. Numbers behind this trend : Inbound marketers are spending an increasing amount of time creating content.

Top Four Web Design Trends for 2017

KEO Marketing

As 2017 begins, a host of new web design trends appeared. As with any year, website look and feel trends come and go. There are, however, several functional trends that are necessary for a website design to be at ultimate effectiveness in the new year.

6 Trends Highlighted at Social Media Marketing World

Modern Marketing

Michael Stelzner , founder of Social Media Examiner , opened the conference with a keynote highlighting social media trends for 2014, and showed findings from their latest study 2014 Social Media Marketing Industry Report. The following are 6 key trends derived from the report.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

Personalized email subject lines increase open rates–but the effect varies considerably across industries. Mary Meeker’s Internet Trends ). Mary Meeker’s Internet Trends ). e-Strategy Trends ). Mary Meeker’s Internet Trends ).

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Five B2B marketing beliefs and trends debunked

Biznology

Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople. Summary: There are at least another five trends or beliefs that can be debunked – maybe another blog.

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

As you’re preparing your 2016 marketing plan, here are some predictions for what the top trends will be in the New Year — and what these trends could mean for your small business. billion consumers owned smartphones worldwide, according to the Internet Trends 2015 report.

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. I’m not trying to be clever or facetious with my headline.

Do You Believe in Industrial Websites?

Industrial Marketing Today

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. Today, it is imperative that you consider your industrial website to be as important as your star salesperson. That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Source: 2011 GlobalSpec Marketing Trends Survey).

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1.

A Simple Guide to Navigating Trending Content

Hubspot

With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends.

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. And if you’re curious whether it varies by industry, you would be correct. Meet The Industries.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

This is interesting and relevant now as we as an industry are talking a lot about AMP, accelerated mobile pages. With that said, what are the top trends for 2017 in search marketing? The Top Trend in 2017 For Search Marketing. This is interesting and relevant now as we as an industry are talking a lot about AMP , accelerated mobile pages. E-commerce is an interesting one, where we’re not really seeing a one-size-fits-all trend there.