KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Cautiously Optimistic about the Economic Landscape.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings. Percentage of the Pie. How Are They Doing It?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Marketing Insider Group

NOVEMBER 30, 2021

Without established brand awareness in your industry, you’ll be constantly battling uphill for their attention. When you measure brand awareness, you look beyond your established customer base to understand how well your brand is known in your industry and the general consumer marketplace at large. Image Source.

Brand Identity 303

Brand Identity Branding SERP Paid Search Agency 303

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends. Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Marketing Insider Group

JANUARY 31, 2023

Professional Industry Accreditations and Affiliations Relevant industry partners and professional accreditations are an indicator of a marketing agency’s investment in professional development. These kinds of relationships require an ongoing dedication to industry best practices and developing professional standards.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The ad industry may have finally woken up to the fact that the future is going to be very little like the past. Get MarTech!

Privacy 113

Privacy Paid Search Agency Ads Privacy Protection 113

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Event industry growth is accelerating, but it depends where you are. percent.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

PR 62

PR Public Relations Digital Transformation Ethics 62

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. The survey was conducted November 30 - December 14, 2023, and included respondents from the United States, Canada, the United Kingdom, Germany, Singapore, Australia, and India.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

FEBRUARY 8, 2024

“Thus, as an industry, we need to establish a greater consistency on how we define and measure AR advertising to foster fairness and transparency for buyers and sellers.” Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! How has it been for you?

Guidelines 99

Guidelines Deliverability Transparency Click Rate 99

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Why we care. We’d like to know how it’s been for you.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Optimization 107

Optimization Ideal Customer Profiles Customer Surveys Communities 107

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.” 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns.

Marketing AI 97

Marketing AI Enterprise Management CPC Cost Per Click 97

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

NOVEMBER 28, 2023

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. This year’s survey will take just a few minutes to complete. Click here to take our Survey The post How did a tumultuous year impact marketers?

Customer Surveys 100

Customer Surveys Budget Programs Click Rate Rules 100

ClickZ

JULY 4, 2020

In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working. Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets. In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working. .

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Martech

FEBRUARY 7, 2024

The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey The key issues.

Privacy 110

Privacy Google Advertising Agencies Paid Search Agency 110

Martech

NOVEMBER 1, 2023

This survey of 500 U.S. SMB decision makers in retail and other industries and 500 U.S. 73% of all SMBs surveyed attribute more than one-quarter of their annual sales to the holiday period. 73% of all SMBs surveyed attribute more than one-quarter of their annual sales to the holiday period. Holiday pressure.

Small Business Marketing 117

Small Business Marketing Buy SMB eCommerce 117

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

Martech

APRIL 12, 2024

Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies. It’s an odd development and represents the first time these percentages have fallen since the organization began its surveys in 2017.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 92

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 92

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Top Rank Marketing

NOVEMBER 17, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Have you come across an important B2B marketing news item we haven’t yet covered?

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Martech

MARCH 8, 2024

The marketing industry is in an interesting position when it comes to women in the workforce. For International Women’s Day, let’s try to figure out where woman are making gains in an industry they dominate but are historically not equal when it comes to pay. One area of marketing where women seem to be doing well is SEO.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Ad Agencies CMO 112

Martech

DECEMBER 29, 2023

But it’s the digital component that connects and drives the experience, even if it’s a simple receipt or survey emailed to a customer after their purchase at a physical store. In a recent survey , Samsung Ads found that shoppable ads produce great brand recall, in addition to interaction with the brand.

eCommerce 114

eCommerce Enterprise Management Paid Search Agency Marketing Management 114

Top Rank Marketing

DECEMBER 15, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Do you have an important B2B marketing news item that we haven’t covered?

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

APRIL 4, 2023

That’s one takeaway from the 2023 MarTech Salary and Career Survey. It’s important to us to take the industry’s pulse each year and track the opportunities opening up for marketers and maestros and their levels of satisfaction with their work, their compensation and their promotion prospects. The survey.

Peer-to-peer 114

Peer-to-peer Work Management Paid Search Agency Customer Surveys 114

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." The findings of the Fall 2023 edition of "The CMO Survey" were released in late September. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

CMO 70

CMO Customer Surveys Research B2B 70

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales. By the numbers.

Sample 95

Sample Customer Surveys Mobile Marketing Statistics 95

Outgrow

APRIL 18, 2024

The average email open rate across all industries is 21.33% , but it varies depending on the industry. According to user surveys , nearly half (45.90%) of emails are opened based on the sender’s name. Image Source However, it may vary depending on your target audience and industry.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102