8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)
Valasys
SEPTEMBER 10, 2019
According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. According to BrightLocal, 88% of the people trust online reviews written by other customers as much as they trust recommendations from their contacts.
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