Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.


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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire.

Craft Standout Case Studies in Five Steps


It’s easy to take the deceptively simple case study format for granted. These mid- to late-stage assets also serve as a vehicle to feature some of your most recognizable customers, a convenient way to show your prospects that you’ve earned the trust of brands they may already admire.

Building Trust in Sales: A Guide for Sales Professionals


Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. Final Thoughts on Building Trust in Sales.

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Inequality of pay undermining trust in CEOs and corporate brands


Even more disconcerting is evidence from studies showing that the highest-paid CEOs are often the worst performers. In short, the growing problem of inequality and extreme paychecks for CEOs has undermined the brand trust of many corporations. Key to all these problematic trends is the challenge of justifying such high compensation and restoring trust in today’s management. The dubious justification of these examples of over-payment has been substantiated in recent studies.

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The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.

Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles


We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.”

The Shift From Sales Reps to Trusted Advisors

Seismic - Sales Effectiveness

Because prospects and buyers are savvier and more educated, they expect salespeople to act as trusted advisors and present them with information. A trusted advisor is a salesperson, but a salesperson may not be a trusted advisor. Learn why and how salespeople can become a trusted advisors to prospects and customers. So what exactly is a ’trusted advisor’? Why should salespeople shift to becoming trusted advisors? Migration trusted advisor

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The Employer Brand Under Pressure: Insights from a New Study

Hinge Marketing

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. A Timely Second Study. Download the Employer Branding Study: Second Edition.

You Need Trust Creators, Not Content Creators

Content Standard

Price and trust. For me, trust outweighs price every time. But trust drives every other factor they take into consideration: Can I trust this brand to do what it says it will do? Can I trust this brand to treat its customers well?…to

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How to Create Opportunity, Build Trust, and Stay Top of Mind With Your Audience


In my new book Top of Mind , I explore what it takes to grow your business using content to build trust, scale relationships, and become — you guessed it — top of mind with your audiences. Below is an excerpt from my book that explores how content can increase trust in your brand. What Consumers Look For in Brands They Trust. We had poured all of our energy and emotion into this company, only to discover that we’d launched in an industry devoid of opportunity.

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Why Major Institutions Lost Public Trust, and How They Can Gain It Back


His dying words were, “Trust no one.” Per Pew Research’s annual survey, which asks people about their level of trust in government to do the right thing “most of the time,” here’s a snapshot of public confidence in the U.S. According to Gallup’s survey about public confidence in various institutions, administered every year since 1958, we’re losing trust in just about everything. A Brief History Of (Losing) Trust.

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What CJR’s Study on Trust Tells Us About Content in 2016


According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” For publishers, consumer trust is harder to come by than ever. But what, exactly, determines trust? The Columbia Journalism Review (CJR) recently set out to answer those questions by surveying previous studies and conducting an experiment. The finding is disturbing for legacy brands that rely so much on trust.

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. One thing is certain; “business as usual” is not working in the industrial sector.

Getting Emotional?Building Customer Trust Is Key to Your Brand’s Future


It is also a key component of building customer trust. Building customer trust and loyalty with a positive emotional connection. An increasingly important part of your customer’s emotional perception of your brand involves how much they feel able to trust your company.

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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

As we outlined a few years back , building trust is a key component to successful SEO programs. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. Customer Case Studies and Testimonials.

Why normal people do not trust SEO people


I know you don’t trust us SEO people. Now we see the usual poor grammar and weird capitalization that makes you wonder whether you can trust this person. I have studied your website and believe I can help with your business promotion. You couldn’t have studied my website. On behalf of the industry, we’re sorry that clowns like this guy keep flooding your email, but all we can do is ask you to search for us.

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Eloqua Persona Development: ReturnPath Case Study

Eloqua Tips and Tricks

Eloqua Persona Development: ReturnPath Case Study. These reports have unique and valuable data on our email program, our industry and our competitors that I can’t get anywhere else. Build trust with customers. Eloqua Persona Development: ReturnPath Case Study.

How to Gain Senior Care Community Trust Through PR

SmartBug Media

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Why Trust Matters in the Senior Care Community.

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Buyer Enablement Content: Drive Conversions & Build Trust


Even prior to the pandemic, the annual Content Preferences Study from Demand Gen Report found that 67% of buyers are relying on content more than they did last year to research and inform their purchase decisions.

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Eloqua Persona Development: Return Path Case Study

Eloqua Tips and Tricks

Eloqua Persona Development: Return Path Case Study. These reports have unique and valuable data on our email program, our industry and our competitors that I can’t get anywhere else. Build trust with customers. Eloqua Persona Development: Return Path Case Study.

Industry reacts: 2018 IAB UK & PwC Digital Ad Spend Study


On the back of that news, members of the industry provided us with some of their thoughts. Yves Schwarzbart, advertising industry relations manager at Google UK. “It’s Given that the industry as a whole has made it its mission to start reversing the decline in advertising in 2019, this finding should give this worthy and necessary cause even greater momentum.”. The latest IAB digital ad spend study is a strong reflection on the power of digital advertising.

How Sapio Analytics Created a COVID-19 Chatbot with Outgrow (Case Study)


How Sapio Analytics Created a COVID-19 Chatbot with Outgrow - Interactive Case Study. The COVID-19 pandemic has left no industry untouched. In this latest Outgrow case study, we bring to you - Sapio Analytics. The Case Study. So, how did you like this case study?

Study: Best-in-Class Marketers are Leading the Way When It Comes to Leveraging Data

KoMarketing Associates

Industry News Performance Measurement data and analytics digital marketingData is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics.

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SEO Tips for Manufacturers and Industrial Companies

SmartBug Media

Before thinking about what people are searching for, it’s imperative that your website can be found, is trusted by both search engines and users, and creates a great user experience. This showcases your expertise and mastery of the subject, building trust with the web visitor.

Top Marketing Strategies for Contractors in the Building Industry

Navigate the Channel

A recent study showed that fewer than half of all contractor businesses are consistently growing. Ensuring that each location has their Google My Business and other local listings updated and accurate is essential for informing your customers and building trust with search engines.

3 Quick Strategies for Repurposing Case Studies


Case studies are among the most time-intensive content assets in your library to produce. Consider the best places to reuse your case studies, and set yourself up for ongoing success with a streamlined process you can rely on in the future. Repurposing Case Studies.

Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more


30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand. Where are consumers putting their trust?

5 Examples Of Exceptional B2B Case Studies


Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Unfortunately, case studies are often difficult to execute on. They can do this by creating high quality case studies using their best customers. Best Practices For B2B Case Studies. Writing An Engaging Case Study.

Reduce Marketing Time-To-Trust with Twitter

B2B Marketing Traction

People buy from people they know, like and trust. Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. You want to appear human to build trust, but if you have too many diverse subjects in your tweets, you dilute your brand and marketing persona. I’ve blogged before about David Maister et al’s book The Trusted Advisor , and his trust equation (see Trust: Get It, Measure It, Grow It Online or Offline ).

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No Testimonials, No Problem – How Advisers Can Build Trust Online

SmartBug Media

Did you know that research shows that 91 percent of consumers ages 18 to 34 trust online reviews as much as a personal recommendation ? With people increasing the amount of time they are researching online reviews, it is important to build trust online with your prospects. By becoming a trusted adviser. As a trusted adviser, you can overcome the fact that you don’t have testimonials from clients because you will gain credibility instead. Develop case studies.

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B2B Case Study Best Practices: Real Results & Happy Customers


History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within those scientific journals, a Case Study demonstrates the evidence behind the science. But wait… What is a Case Study? There is no one definition of case study research. Case Study Guidelines.

9 Ways to Use Customer Case Studies in Your Marketing

SmartBug Media

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content.

B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

Are relationships and trust important to B2B Digital Marketing? In this episode of the B2B Digital Marketer Podcast, Joey Knecht , CEO of Proteus, shares that B2B digital marketing is about building relationships and trust with your customers. ” “Sales is still about trust.”

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12 Trust Signals to Boost Your Conversion Rate

SmartBug Media

The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Here are 12 trust signals to boost your conversion rates: 1. Case studies. Industry association logos. Number of five-star ratings from industry review sites. Financial trust badges. Here are some examples of how each of these help build trust with your prospects: 1. There’s a review site for every industry.

How to bootstrap your influencer marketing program


According to a study by Nielsen Catalina Solutions in conjunction with Carusele partner TapInfluence and CPG company WhiteWave Foods , influencer marketing programs perform 16 times better than traditional digital marketing campaigns. Establish credibility : influencers help you establish your company as a credible expert in your industry, especially if you are a newer or unknown company. Influencers shortcut the process to consumer trust.

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