Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. It shows up in the second tier of overall Business Intelligence (BI) priorities in our flagship BI study, The Wisdom of Crowds.

Planning 322

Planning Analytics Enterprise Management Work Management 322

SalesGrape

OCTOBER 16, 2023

However, one question that often arises is whether ABM can be successful in industries with long sales cycles. Exploring the Effectiveness of Account-Based Marketing in Lengthy Sales Cycles Numerous studies have shown that account-based marketing can yield significant results even in industries with long sales cycles: 1.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. One of the areas with the biggest hit per the study is traditional ad spending. Image: CMO Spend Survey. billion in 2018 to $15.2 Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech

JUNE 23, 2022

To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours. Employ methods such as self-reported studies, observational studies, location tracking and time-of-day data. Use the verticals they’re researching.

Top of Funnel 86

Top of Funnel Campaigns Funnel Advertising Work Management 86

ANNUITAS

JANUARY 31, 2023

A recent Salesforce study found that marketers are most concerned with first party data and technology optimization , and not about improving the orchestration of an aligned go-to-market that encompasses all aspects of the customer journey.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Webbiquity

MAY 30, 2019

According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior. According to a study by the Content Marketing Institute , 53% of marketers make use of interactive content and 59% of those use it to increase engagement from their customers. Consider engaging content.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Here we go! Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. About the Study. A second version of the study was published in 2018. Cross Industry Comparisons Included.

Consulting 157

Consulting Research Work Management Marketing Management 157

SmartBug Media

DECEMBER 22, 2023

The former is cost-effective, especially when promoting the same call to action, products, and industry vertical. The latter, though more time- and resource-intensive, allows for varied CTAs, products, or industry focuses. For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Marketing Insider Group

JANUARY 16, 2020

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. I love how enterprise cloud computing solution provider Nutanix categorizes articles in its online magazine The Forecast into technology, business, and industry themes. Image source. Editor’s remarks.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. The following table shows how survey responses varied across four generational cohorts.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. Invest in case studies.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

B2B Marketing Directions

JULY 12, 2020

Decades of research studies have shown that investing in advertising and marketing during a recession will enable companies to increase market share and recover more quickly when the recession ends. The CMO Survey (COVID Edition) The findings of a special edition of The CMO Survey were published last month.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

Hinge Marketing

NOVEMBER 5, 2020

The Hinge Research Institute is releasing a special technology and software services industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. About the Study. A second version of the study was published in 2018.

Cost 124

Cost Business Sample Pricing 124

ClickZ

JUNE 6, 2020

Only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization. Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . According to Gartner , only 1 in 25 CIOs reported applying AI in their business verticals.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Liveintent

FEBRUARY 5, 2021

This spending pullback and reduction in competition create unique opportunities for other industries. We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality. Here are some reasons why. Healthy Ambitions.

Verticals 62

Verticals Budget Programs Planning Buzz 62

Hinge Marketing

OCTOBER 26, 2020

The Hinge Research Institute is releasing a special accounting and financial services industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed . About the Study . A second version of the study was published in 2018.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Oktopost

NOVEMBER 12, 2020

According to this TrustRadius survey , the majority of B2B buyers expect brands to have at least 10 reviews to be considered relevant (this number may vary depending on your size and industry). Your featured customer selection should be strategic too – to reflect your target verticals and company sizes.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Porch Group Media

DECEMBER 17, 2019

60% of the survey’s respondents reported that a majority of their revenue was driven by data-based triggers. In another study by the Data & Marketing Association, 77% of email ROI is reported to be generated from targeted, triggered messages. Data-Based Triggers. How do consumers feel about personalized email?

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

ClickZ

MAY 2, 2020

DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand. Mobile remains the best way to engage people with push notifications.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Marketing Insider Group

AUGUST 19, 2020

88% of marketers surveyed in a study by Evergage agreed that consumers expect personalization these days, but only 31% think that they are getting it right. What industries are they in? How can you improve it in order to ensure that you can customize every interaction point for clients in different verticals or industries?

Account Based Marketing 262

Account Based Marketing Personalization Paid Search Agency Work Management 262

B2B Marketing Directions

JUNE 20, 2021

B2B International (a Merkle B2B company) recently published the results of its 2021 B2B Marketing Monitor study (the "2021 Monitor"). The 2021 Monitor was based on a survey of 301 marketing, insight, customer experience and business strategy decision makers at B2B organizations. The survey was fielded in the first quarter of this year.

B2B Marketing 52

B2B Marketing Research B2B Thought Leadership B2B 52

B2B Marketing Directions

JULY 11, 2021

The CMI Research Source: Content Marketing Institute CMI recently published the results of the 2021 Content Management & Strategy Survey (the "CMI Survey"). The CMI Survey was fielded in April of this year and produced 263 responses. Eighty-three percent of the survey respondents were with B2B or B2B/B2C companies.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Effectiveness 52

PureB2B

SEPTEMBER 5, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. But keep in mind depending on your industry, you might not necessarily need your research to answer critical questions such as healthcare or legal issues.

Relevance 62

Relevance Research Content Opinions 62

Hubspot

NOVEMBER 28, 2023

Marketing teams, with their rich industry insights, often take the lead in crafting the messaging platform. Blending an industry-centric approach with on-ground, practical insights sculpts a sales messaging playbook that’s consistent and engaging. Case studies. But relying on this alone misses the mark. Training webinars.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Martech

SEPTEMBER 30, 2022

According to Wunderman’s Study , “88% of U.S. Apple, Virgin and Red Bull are all companies that have disrupted their respective industries. Short-form vertical videos are another trend made popular by TikTok and is now being used by businesses across all social media platforms. Know your industry. In the U.S.

Marketing AI 125

Marketing AI Campaigns Ad Building Paid Search Agency 125

Convince & Convert

SEPTEMBER 25, 2012

The study surveyed 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using (or not using) social media, the key. Click to read more »

Social Media 140

Social Media Research ROI Media 140

Martech Advisor

NOVEMBER 25, 2019

Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. It’s almost 2020. Ranked Objective Importance.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. Networking increases your visibility in your industry. If you’re doing networking right, you’ll have instances or opportunities to associate with well-known figures in your industry.

Peer-to-peer 60

Peer-to-peer Work Management Sales Qualified Leads Paid Search Agency 60

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Unlike scouring the internet for free data, using a survey as a methodology can be more costly. That's one of the problems we need to address.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Porch Group Media

NOVEMBER 17, 2021

In partnership with Porch Group, V12 commissioned The Harris Poll to launch our annual New Mover Trends Survey. Additionally, the study sought to gain insight into the likelihood of new movers to try other brands and companies and what exactly entices them to such brands/companies. Homeownership is on the rise. Methodology.

First-Mover Advantage 64

First-Mover Advantage Trends Verticals Statistics 64

Hubspot

OCTOBER 26, 2022

Be active in online forums — relevant to your vertical. Study up on how to tailor your messaging to accommodate cold leads. LinkedIn groups relevant to your vertical offer you unique opportunities to productively connect with prospects. Be active in online forums — relevant to your vertical. Personalize your outreach.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Unlike scouring the internet for free data, using a survey as a methodology can be more costly. That's one of the problems we need to address.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

KoMarketing Associates

AUGUST 13, 2019

Industry / Segment – “A moderate or larger number of new or existing accounts in the same vertical or other specific segment”. Like SiriusDecisions, ITSMA’s study also found three primary ways companies do ABM. One to few ABM” corresponds to “Named-Account Marketing” and “One-To-Many ABM” corresponds to “Industry ABM.”.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122