Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing.

Survey 105

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.


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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

Survey 102

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks.

Take Part in Our Employer Brand Study Survey!

Hinge Marketing

I’m excited to announce that Hinge is kicking off its first Employer Brand Study and it promises to provide some very interesting and valuable insights into the dynamics of professional services recruiting. Click HERE to Participate in our survey. This is the first year that Hinge has focused a full study on this important topic. The survey is ours – but the benefits are yours! Click HERE to Participate in our survey. Any Industry Research

Tony Zambito And Center For Buyer Insights To Launch Buyer Outlook Insights Study July 1

Tony Zambito

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. One thing is certain; “business as usual” is not working in the industrial sector.

Do You Believe in Industrial Websites?

Industrial Marketing Today

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. Today, it is imperative that you consider your industrial website to be as important as your star salesperson. That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Source: 2011 GlobalSpec Economic Outlook Survey).

The Results Are In: B2B Surveys & Research Reports Support B2B Content Marketing


B2B surveys and research reports offer content marketers opportunities they’d be hard-pressed to find anywhere else. Nothing validates the value of your product or service quite like a study that shows your prospects what their industry peers are thinking.

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. marketing automation marketing technology martech martech adoption surveyThe 27 page report provides an insightful analysis of the data, which there’s no point to me duplicating in depth. But I will highlight a couple of findings that are most relevant to my own concerns.

ABM research: Tech Industry Shifts From Deployment to Optimisation


IDG Research Reveals Extraordinary Adoption of ABM in the Tech Industry. A recent survey of marketing professionals worldwide undertaken by Triblio and its parent company IDG, reveals for the first time the extraordinary scale and momentum of ABM adoption in the technology industry itself. .

How to Use Surveys to Reach B2B Business Goals


But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Surveys to support list segmentation: The most successful email marketing programs depend on highly targeted email lists. Fill in the gaps by asking survey questions, such as: What is your job title?

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Explore Your Industry’s Visible Expert? Research Study

Hinge Marketing

At the Hinge Research Institute, we’ve been busy assessing the state of the professional services marketplace – and the ways that high-visibility experts are transforming their industries. An unparalleled resource for rising Visible Experts in each of these four industries. Unpacking Industry Differences Why break down the research into industry-specific reports? In the technology industry, innovation is a higher priority than in the marketplace at large.

B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. Those are some of the drawable conclusions from a study by the Demand Gen Report.

Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand. According to the “2nd Annual Personalization Development Study” from Monetate, 47 percent of marketers consider data quality to be a top three challenge in terms of personalization development.

Survey 136

Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience. According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. Industry News Mobile Device Adoption

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Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Marketers’ commitment to digital video—especially original digital video—has been skyrocketing over the past few years,” said Anna Bager, executive vice president of Industry Initiatives at IAB. A survey conducted by the Web Video Marketing Council, ReelSEO and Flimp Media discovered that 96 percent of B2B marketers are engaged in video content marketing.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle. For more information on how to use case studies in your B2B PR, click here.). Once the survey is complete, you can craft it to fit multiple audiences. Case Studies b2b marketin

Study: Best-in-Class Marketers are Leading the Way When It Comes to Leveraging Data

KoMarketing Associates

Ascend2 published its “Data-Driven Personalization Survey,” and statistics suggested that the majority of marketers (64%) want to improve the customer experience through a data-driven personalization strategy. Industry News Performance Measurement data and analytics digital marketing

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Study: Video Now Providing 49% More Interactions for Marketers on Instagram

KoMarketing Associates

Quintly recently published the “Instagram Study 2019” report, and statistics found that marketers who created an Instagram account for their organization were able to grow their following by 16%. Industry News Social Media Marketing digital marketing

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. To help you measure your company’s content marketing initiatives and compare your efforts against those of the survey participants, KoMarketing Associates has put together a comprehensive guide to the report findings. Case studies (86%). Perspective on the B2B Demand Generation Benchmark Survey Report.

Survey 168

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

SurveyMonkey conducted a survey that looked at marketing messages and found that capturing the attention and trust of buyers is the largest obstacle for about one-third (36 percent) of marketers. For this reason, marketers may be able to stand out by putting their most compelling case studies and testimonials front and center. Customer Experience Industry News audience targeting customer experience marketing

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How To Create A Brand Awareness and Conversion Survey


How To Create A Brand Awareness and Conversion Survey. A brand awareness and conversion survey is an efficient way of finding out what your business stands for to your audience. Such a survey helps a business keep track of its success rates and helps them nurture their clients.

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. Several studies have shown that these lead generation challenges hold true across the board in B2B marketing. A similar trend is seen in the industrial sector.

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The 2018 High Growth Study is Here

Hinge Marketing

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. Download The 2018 High Growth Study Executive Summary. Through the survey, top executives at these firms revealed a great deal about the current state of professional services.

5 Examples Of Exceptional B2B Case Studies


Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Unfortunately, case studies are often difficult to execute on. They can do this by creating high quality case studies using their best customers. Best Practices For B2B Case Studies. Writing An Engaging Case Study.

Survey: AI May Help Marketers Solve Pressing SEO Challenges

KoMarketing Associates

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. The “2017 State of B2B Digital Marketing” study from DemandWave found that 63 percent of marketers expect organic search to bring in revenue in 2017. Industry News Search Engine Marketing AI content marketing Search Engine Optimization

Press 131

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Depending on which study you read, the results can be confusing. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”.

Survey: More Marketers Experimenting with New Forms of MarTech

KoMarketing Associates

A previous study conducted earlier in 2017 indicated that marketers were still skeptical of AI. In the “Artificial Intelligence Survey” conducted by ICUC Social, marketers were asked to rate the importance of AI on a scale of one to 10, with 10 being “extremely important.” Industry News Marketing Technology digital marketing martech

Survey 120

Survey: Twitter is More Effective Tool to Reach Local Audiences

KoMarketing Associates

The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. According to the “2017 Social Media Marketing Industry Report” from Social Media Examiner, 75 percent of B2B marketers utilize Twitter. For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report.

Survey 120

Survey: Marketers are Dedicating More of Their Budgets Toward Digital

KoMarketing Associates

In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives. Industry News Marketing Technology B2B Marketing digital marketing

Survey 120

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 Freeman recently published the “Data Benchmark Study” and found that 98 percent of marketers utilize data to secure their budget. The additional third of the industry expects to maintain their investment level going forward.”. B2B Marketing News Industry News

Survey 127

Survey: Majority of B2B Marketers Struggling with Lead Management

KoMarketing Associates

The “State of Lead Management” survey from LeanData recently gathered information from 527 B2B marketing and sales professionals to hone in on their lead management skills. In the context of this survey, it also suggests that a key technical challenge to alignment is an inability to route leads to correct person within an organization.”. B2B Marketing News Industry News B2B Marketing lead generation marketing sales enablement

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. How do industrial companies benefit from a community forum? Examples of industrial community forums.

Survey: B2B Marketers Get the Most Value Out of Content Early in the Buyer’s Journey

KoMarketing Associates

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report. In the “late stage” of the buyer’s journey, case studies (40 percent) appear to be most effective, followed by in-person events (32 percent) and other types of content (27 percent).

Survey 124

Employer Brand Study Released [VIDEO]

Hinge Marketing

We surveyed over 800 employers and job seekers to better understand how an employer brand can benefit firms. Download the free study and learn all about today’s complex recruiting environment. This study had over 700 participants on both sides of it together, and we saw what’s the difference. Download the free study today and discover what a strong employer brand can do for your firm. Any Industry High Growth Video Blogs

How To Create A Brand Awareness and Conversion Survey


How To Create A Brand Awareness and Conversion Survey. A brand awareness and conversion survey is an efficient way of finding out what your business stands for to your audience. This blog will explain to you the step by step process of creating a brand awareness and conversion survey using Outgrow. Such a survey helps a business keep track of its success rates and helps them nurture their clients. A post-service survey form helps engage the customers.