Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

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Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Jumpstart Industrial Content Marketing with Application Notes

Industrial Marketing Today

Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of lack of content. Application Notes are closely related to Case Studies but they are not the same. The post Jumpstart Industrial Content Marketing with Application Notes by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. According to Acquity Group’s annual State of B2B Procurement study, “Although […] The post Most Industrial Websites Miss the Mark by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry

Biznology

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Forward-thinking leaders are continually reimagining entertainment industry services. The global scope of the media industry: Jobs in the New WorldSource.

New Visible Expert® Study Released

Hinge Marketing

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. About the Study. It is believed to be the largest and most comprehensive study of its type.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. GENERAL ELECTRIC : GE’s Digital Wind Farm is an adaptable wind energy ecosystem that pairs turbines with the digital infrastructure for the wind energy industry. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Industrial Blog Sites Revisited

Industrial Marketing Today

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

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Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles

ClearVoice

We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.”

Study: High Growth Marketers More Likely to Have Mature Automation in Place

KoMarketing Associates

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2%

Tony Zambito And Center For Buyer Insights To Launch Buyer Outlook Insights Study July 1

Tony Zambito

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Problem-centric Industrial Marketing

Industrial Marketing Today

Industrial and manufacturing marketers are trained to sell solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? It seems to me that industrial marketers need to first focus on raising awareness of the problem before they can sell their solution. That’s what I’m calling problem-centric industrial marketing.

Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

The threat from digital disruptors is a challenge that plagues slow-paced industry incumbents. Read full study here : Insight Digital Transformation. “ Read full study here. By Johannes Ceh.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Example answers: It's a well-known company, the customer is in a target industry or market segment, or the customer has an interesting product application.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Example answers: It's a well known company, the customer is in a target industry or market segment, or the customer has an interesting product application.

The Employer Brand Under Pressure: Insights from a New Study

Hinge Marketing

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. A Timely Second Study. Download the Employer Branding Study: Second Edition.

Study: 70% of Marketers Using Advanced Personalization Seeing 200% ROI

KoMarketing Associates

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it.

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study.

Industrial B2B marketers have an untapped digital opportunity

Biznology

No, you don’t have to be the Amazon of your industry. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. Now imagine you work at a scrappy small player in your industry. White Papers and Case Studies. B2B lags in digital.

Are marketers fueling the fake news industry?

Biznology

The study asked marketers if they are worried about fake news, but most are not. The post Are marketers fueling the fake news industry? If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should. Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news.

Industry Insights with David Kirkpatrick

Salesfusion

The post Industry Insights with David Kirkpatrick appeared first on Salesfusion. Marketing Blog Case study Industry Insights Interviews

Industrial Content Marketing with Purpose

Industrial Marketing Today

Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. However, creating content that will convert traffic into leads in one fell swoop is a challenge since industrial sales typically have long sales cycles and a multitude of stakeholders are involved in the purchase decision. See Problem-centric Industrial Marketing ). See Industrial Marketing Content that Helps Buyers ).

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Marketers’ commitment to digital video—especially original digital video—has been skyrocketing over the past few years,” said Anna Bager, executive vice president of Industry Initiatives at IAB. Industry News Marketing Technology content marketing video marketing

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Is Your Industrial Website Leaking Leads?

Industrial Marketing Today

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. One caveat to the above rule of thumb – a page for downloading case studies probably will have a very high bounce rate but that doesn’t mean it is bad.

Case Study: Modern Marketing Meets Storytelling Comic Strips

Oracle

Our campaign features a Creative Professional audience battling data storage villains living within the digital content workflows in the Communications, Media and Entertainment (CME) industry. Don't miss the opportunity to hear more compelling case study stories in person! Case Studies Modern Marketing in Action

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. One thing is certain; “business as usual” is not working in the industrial sector.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts. Customer Experience Industry News abm account-based marketing digital marketing

Do You Believe in Industrial Websites?

Industrial Marketing Today

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. Today, it is imperative that you consider your industrial website to be as important as your star salesperson. That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Your industrial website must be a true reflection of your company, its products and services.

Eloqua Persona Development: ReturnPath Case Study

Eloqua Tips and Tricks

Eloqua Persona Development: ReturnPath Case Study. These reports have unique and valuable data on our email program, our industry and our competitors that I can’t get anywhere else. Eloqua Persona Development: ReturnPath Case Study.

Align Industrial Websites with Sales Process

Industrial Marketing Today

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), Without this critical link, your newly redesigned industrial website may be nothing more than eye candy that does very little for your sales. In my daily conversations with manufacturing and industrial companies, I find the mindset is still very much centered on marketing the old way. Read my post, Inbound Marketing Must Set the Table for Industrial Sales ).

Eloqua Persona Development: Return Path Case Study

Eloqua Tips and Tricks

Eloqua Persona Development: Return Path Case Study. These reports have unique and valuable data on our email program, our industry and our competitors that I can’t get anywhere else. Eloqua Persona Development: Return Path Case Study.

3 Quick Strategies for Repurposing Case Studies

Content4Demand

Case studies are among the most time-intensive content assets in your library to produce. Consider the best places to reuse your case studies, and set yourself up for ongoing success with a streamlined process you can rely on in the future. Repurposing Case Studies.