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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75
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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

SME 143
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Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

It also helps individuals and teams stay current and up-to-date on the latest industry developments and best practices, which can lead to improved efficiency and productivity. Create a mentorship program, where experienced employees or subject matter experts (SME) are paired with newer employees to provide guidance and support.

SME 211
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How to Invite Subject Matter Experts into Your Brand Content Marketing Program

Content Standard

Turning to SME knowledge demonstrates to your audience that you know exactly what you’re talking about — and that your advice can b e trusted. Like all partnerships, an SME relationship is built on clear communication and effective collaboration. Here are a few tips to help you bring SMEs into your content program.

SME 141
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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool. It can help you channel your unique industry insights and knowledge into relatable content while simultaneously speeding up the process and cutting down on costs.

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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). To have authority means that people know you and recognize you as a thought leader in your industry. The first component grades the writer or domain with the question, “Is the author an expert?”. Trustworthiness.

SEO 327
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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

Thought leadership can span across almost any industry, and companies big and small. To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Is Thought Leadership Right for Your Brand?