Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. Industry Report: The Embrace of Immersive Content (Ceros). PDFs, PowerPoint presentations, flat experiences.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Contify

AUGUST 25, 2020

This requires that organizations make decisions that are informed by secondary data, and targeted primary research. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Vision Edge Marketing

AUGUST 17, 2021

This allows competitors to research the race and the performance of other participants. The pre-race research provides an opportunity to be proactive rather than reactive on race day. It’s vital for business leaders to make conducting research a habit. It’s vital for business leaders to make conducting research a habit.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Contify

SEPTEMBER 24, 2020

Topics covered during the webinar include: Empowering C-suite, sales, marketing, and product teams with actionable insights by integrating primary and secondary research. Case study on how a leading MNC has integrated primary & secondary research to stay ahead of competitors and augment business impact. “As

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

Scoop.it

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. The webinar featured discussions about how brands can spend less time on repetitive tasks and more time adding value to their keyword research.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

SEPTEMBER 15, 2020

So I did some research to share my findings with you. (By You can follow these few simple steps to build your strategy: Research Your Audience. For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. Some may be relevant to B2C but not B2B.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Heinz Marketing

OCTOBER 16, 2020

A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. This event had over four hundred attendees made up of marketing professionals across several different B2B industries. My first recommendation– watch the FastFWD on-demand workshop.

Webinar Metrics 138

Webinar Metrics Planning Top of Funnel Marketing & Strategy 138

Launch Marketing

NOVEMBER 1, 2023

Question: How do you approach market research and audience segmentation to inform marketing strategies? This question not only evaluates the candidate’s research and data analysis skills, but more importantly ensures that the candidate understands the importance of targeted messaging geared to address the pain points of your audience.

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. There are many potential uses for them in events for a number of different industries. The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Marketing Insider Group

MARCH 31, 2021

Also, do a little research on what the locals call your products. Research shows that “mirroring,” tailoring your speech and body language to those with whom you are communicating, helps you get your message across better, making you seem more likable. Just be sure to do your research. If in doubt, ask your local teams.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Top Rank Marketing

AUGUST 14, 2023

Or do think of an exciting opportunity to impact an industry projected to reach $1.8 While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.”

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Top Rank Marketing

SEPTEMBER 20, 2023

and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. A tool to manage and produce conferences, workshops, and other virtual events. Tools for hosting virtual summits, online meetings, workshops, and webinars. Pricing: contact vendor. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

NOVEMBER 10, 2020

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. You already know which brands do a great job of speaking to their audiences, both in your industry and beyond. Marketers have spent most of the last year scrambling. Obviously, things turned out differently.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Bluetext

APRIL 8, 2024

Must-Attend Cybersecurity Events in 2024 RSA Conference Date: May 6-9, 2024 Known as one of the largest and most influential cybersecurity events globally, the RSA Conference gathers thousands of cybersecurity professionals, industry experts, and thought leaders under one roof.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Vidyard

JANUARY 8, 2021

As if that weren’t enough, this course can be fully customized for your industry, customer base and company culture. Based out of Europe, Thibaut Souyris at SalesLabs offers a wealth of online training tools, courses and downloadable sales training resources designed specifically for the tech industry.

Training 141

Training Top of Funnel Resources Work Management 141

Sage Marketing

OCTOBER 1, 2023

Incubators and accelerators provide access to seasoned mentors and industry experts who can offer valuable guidance. Education and Workshops: Entrepreneurs can benefit from educational workshops and training sessions provided by these programs. The program offers investment, mentorship, and industry connections.

Startups 52

Startups Network Marketing Paid Search Agency Advertising Agencies 52

Salesforce Marketing Cloud

MAY 25, 2023

Let’s say you’re a company that offers a project management tool, and you’re looking to expand your customer base across different industries. You conduct market research and identify target accounts that align with your ideal customer profile. See how they win Cory Davis contributed writing and research for this article.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Adobe Experience Cloud Blog

JUNE 2, 2020

Here are the resources to learn more about the elements of storytelling: MarketingProfs Workshop: Storytelling: Using the Power of Story to Drive Action. They say a picture speaks a thousand words—and research proves it. 5 Industry Knowledge. edX: Public Speaking Courses. Udemy Storytelling Courses.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Marketing Insider Group

OCTOBER 21, 2019

Once you have a good idea of who your audience is, you can start researching more deeply into the questions they have about your niche and industry. Traditional keyword research using Google’s Keyword Planner , or other free or paid keyword research tools, is always a good place to start. Examine Existing Content.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Strategic-IC

FEBRUARY 20, 2024

In the interview ( full recording here ) we explored: Secrets of the fashion e-shopping industry Taking an ABM approach with large retail clients The role of technology – and the human factor Event and experience marketing in ABM Let’s look at 6 key tips covered in our discussion: 6 tips on building ABM client relationships 1.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Spiralytics

MARCH 27, 2024

Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. Many praise the flexibility , project diversity, and industry growth opportunities. Hence, a content writer should possess a broad understanding of diverse topics and industries.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

DAGMAR Marketing

APRIL 24, 2024

As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion. Unfortunately, phrases like these can be complicated for some artificial intelligence tools to comprehend.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

ClearVoice

MARCH 6, 2023

A 2023 research insights report on the gig economy states that, globally, the market will breach the $873 billion mark by 2027. Stay on top of industry trends: The world of work constantly evolves. Stay on top of industry trends: The world of work constantly evolves. Also, consider getting health and other insurance.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

ClearVoice

JANUARY 29, 2024

Similarly, individuals outside the marketing department — e.g., industry specialists, customer support representatives , product designers, HR professionals, etc. Conduct inter-departmental workshops or brainstorming sessions: Workshops provide an opportunity for content teams to understand the organization’s challenges more holistically.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Contently

SEPTEMBER 18, 2017

And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields. This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Content4Demand

MAY 14, 2021

There are lots of reasons to attend B2B Marketing Exchange: Next-Level ABM , and of course we think our interactive storytelling workshop is one of them. Can you tailor the experience to different industries or buying committee members? Keep an eye out for details about Content4Demand’s own case study, and check out our workshop!)

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Sage Marketing

OCTOBER 1, 2023

Incubators and accelerators provide access to seasoned mentors and industry experts who can offer valuable guidance. Education and Workshops: Entrepreneurs can benefit from educational workshops and training sessions provided by these programs. The program offers investment, mentorship, and industry connections.

Startups 52

Startups Network Marketing Paid Search Agency Advertising Agencies 52

Brandpoint

JULY 8, 2019

They are opportunities to step away from the day-to-day and gain insight into cutting-edge industry tactics that can be implemented into your company’s operations. Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise , especially among B2B companies.

Conference 107

Conference PR Storytelling Public Relations 107

Zoominfo

JUNE 12, 2019

However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Like Jeb, Trish is known by many in the sales industry as an expert coach and consultant. On social media, she shares industry issues and trends, as well as a bevy of carefully curated content from top sources.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

markempa

OCTOBER 7, 2012

Tweet How do you sell to an industry that: Is regulated within an inch of its survival? healthcare industry is struggling with right now. And, the foundation to start: Transformational-style selling where Sales so confidently articulates industry issues and solutions that the customer gains confidence, too. “We

B2B Sales 120

B2B Sales Budget Programs B2B Trade Show 120

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Marketers are undervaluing early or exclusive access to products and research. Marketers are overvaluing free tickets to events.

Planning 266

Planning Tips Top of Funnel Work Management 266

Hubspot

AUGUST 23, 2019

Educate your leads and customers by helping them stay informed on industry trends and development, and educated about your products, services, and how you can solve their challenges. 3PL Central is an example of a company who has become known as an industry expert and separates themselves from the competition thanks to their blog.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

SmartBrief - Marketing

JANUARY 9, 2024

Experiential marketers cannot rely solely upon media and industry consulting firms for their research, strategy and tactics to fuel their business value. There are those who believe that AI is the start of humanity’s demise and an art/creative industry killer and those who believe it is an empowerment tool for creativity.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

ANNUITAS

APRIL 9, 2020

For example, collaborating face-to-face, be it for sales trainings, at industry events, onsite workshops or Executive Summits – is not an option now, and likely won’t be for many months. All businesses must evolve if they want to stay current with their audience and competitive within their industry.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

LeanData

SEPTEMBER 7, 2021

The agenda of sessions and workshops has been announced for the two-day virtual conference, Tuesday and Wednesday, October 5-6. Day 2 Workshops. Day 2 at OpsStars is dedicated to hands-on workshops to help you gain the insight necessary to make your organization a top-notch modern revenue engine. Day 1 Can’t-Miss Sessions.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52