Marketing Craftmanship

SEPTEMBER 2, 2014

The implications of this research are clear: B2B companies that fail to “show up strong” in the online world are missing engagement opportunities with potential as well as existing clients. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

markempa

DECEMBER 15, 2014

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Here are four steps to engage and develop leads via influencers: Step 1: Target — Map out the key players, experts and opinion molders in your industry. Why does this work?

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. In fact, recent research from R.R. The reality? Far from it, actually.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Do your research (step 2 above).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Navigate the Channel

MARCH 17, 2023

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. We’re going to assume you’ve done the research you know must be done.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Vidyard

MARCH 1, 2016

Most of us now know that one of the most effective ways to build an audience and create credibility is to collaborate with relevant industry influencers. In a recent article by Forbes , it was noted that influencer marketing can function exactly as word of mouth (WOM) marketing with adjoining social media amplification.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Tony Zambito

APRIL 12, 2011

The underpinning of a new meaning being that of the social buyer “chooses” to engage – as in the buyer chose to engage with ABC Industries.  Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.  .  In the new social age, engaging is taking on a whole new meaning.

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Tony Zambito

MAY 13, 2011

  The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. It’s this focus on “media&# rather than “social&# that could doom this industry eventually. Second, can we please stop all this silly haranguing about B2B vs. B2C in social media?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Martech Advisor

OCTOBER 18, 2019

.” So, what do word of mouth (WoM) and going viral mean in this context? ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. According to research by Outsell , audiences view earned media as the most authentic form of marketing.

Practices 43

Practices Examples WOM Media 43

KoMarketing Associates

OCTOBER 27, 2015

B2B Buyers Do More Research Than Ever Before. The data: Two-thirds of today’s buyers rely more on content to research and make purchasing decisions than they did a year ago, according to Demand Gen’s “2015 Content Preferences Survey.” B2B Buyers’ Time is Precious. Simply the way we have these human interactions is what has changed.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

Buzz Marketing for Technology

MARCH 23, 2010

But after you look at the research below it will be hard to call the contact center a cost center for long. 1) Customers prefer a good customer experience over price – being the low cost provider in any industry is never a safe place to play. Every Industry! Why not be on the winning side of that equation.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Hubspot

JANUARY 9, 2019

Real estate is a linchpin industry in our society. Industrial , which includes manufacturing buildings and warehouses used for research, production, storage, and product distribution. The real estate industry is complicated, and a lot goes into each transaction. Land , which includes working farms and ranches.

Paid Content 84

Paid Content Ad brokers Advertising Agencies Terms and Conditions 84

Hubspot

JANUARY 9, 2019

Real estate is a linchpin industry in our society. Industrial , which includes manufacturing buildings and warehouses used for research, production, storage, and product distribution. The real estate industry is complicated, and a lot goes into each transaction. Land , which includes working farms and ranches.

Paid Content 74

Paid Content Ad brokers Advertising Agencies Terms and Conditions 74

Sword and the Script | B2B

FEBRUARY 8, 2022

The survey was commissioned by Rob Roy Consulting and conducted by the market research firm Cambia Information Group. Most buyers of B2B technology don’t believe vendors are completely honest. That’s according to a survey of 625 U.S.-based based B2B technology decision-makers. Do B2B buyers think tech vendors are honest?

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Ambal's Amusings

OCTOBER 8, 2009

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Jonathan Kranz's Tip. Michele Linn Recommends.

Case Studies 100

Case Studies Case Study Activities Studies 100

Inbox Insight

NOVEMBER 13, 2018

Establishing Thought Leadership among your industry peers. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Driving high volumes of engaged prospects to your business.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Is lead generation killing marketing?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

SmartBug Media

OCTOBER 19, 2021

Inclusive Research Centre’s Inclusive Design Guide. Increasing WOM. 2 - Make the customer the hero of the story so it helps them build their reputation within your customer base and the industry. If images include text, make sure it’s also in alt text. Page/email should be readable even if the user has images turned off.

Trends 59

Trends Paid Search Agency WOM Outreach 59

Hubspot

MARCH 10, 2016

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Click here for engagement rate benchmarks for a range of different industries.). Learn how to do keyword research for SEO here.). Learn about hard and soft bounces here.). 10) Buyer Persona. 47) Keyword.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Content Marketing Institute

JANUARY 1, 2018

When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. And then I point to our research showing that 75% of the most successful B2B marketers always or frequently deliver content consistently compared to 59% of the overall sample. Original research is an untapped opportunity for marketers.

Planning 0

Planning Content Marketing WOM Marketing Analytics Tools 0