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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. Even worse, it’s easy for your posts to be buried in a flurry of updates, announcements, and news—unless they go viral. This is where keyword research and hashtags come in.

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How Business Blogs Can Use Reddit for Creative Content Strategy

Webbiquity

Despite these obstacles, businesses from across industries are blogging. According to recent research , roughly 65% on consumer businesses and 69% of B2B companies have active blogs. One of the most popular businesses in this industry, as I’m sure you’d recognize from their black, yellow, and white “CAT” is Empire CAT.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. One of the most important steps in building an influencer program is research and analytics. Influence is more than just a noun or verb.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry. A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends. Image Source 2. Image Source 3.

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The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

The song quickly went viral and received over 17 million views in the first year. “Word of mouth” marketing is key for creating community and virality. A charity organization raising money to fund research into amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s Disease, started this viral marketing campaign in 2014.

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Your audience is more aware now than ever before and taking every decision after considerable research. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. But the way you use them has changed.