MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. They are 2x Y Combinator alumni who’ve scaled SEO to millions of visitors in the most competitive industries. More on this later.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Vision Edge Marketing

DECEMBER 5, 2023

For example, in the smartphone industry, app developers, device manufacturers, operating system providers, and telecom companies form a complex ecosystem where their success is interlinked. This step often requires conducting research and collecting data. Are you at risk in any of your vertical markets ? Assemble the puzzle.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Brightedge

JUNE 3, 2020

In this installment of our series on SEO now for the B2B tech industry, we’ll look at how B2B tech companies are handling the transition to online operations. In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under.

Research 80

Research SEO B2B Long Tail Marketing 80

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. Average reach and impressions.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original research will improve your message , your marketing, and even your business bottom line.

Relevance 62

Relevance Research Content Opinions 62

B2B Marketing Directions

JULY 5, 2020

The survey also revealed that the sales impact of COVID-19 varied considerably across industry verticals. The following table shows the sales impact on the five largest industry verticals represented in the survey. Current Impact on Profits COVID-19 has also had a major impact on company profits.

Research 98

Research CMO Verticals Customer Surveys 98

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. In August of last year, YouGov surveyed consumers in 17 global markets.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. Expanding into new industries. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Enterprise Management 109

Enterprise Management Work Management Marketing Management Marketing AI 109

Heinz Marketing

JUNE 22, 2023

What if your product or service addresses multiple verticals? What if your product/service addresses multiple use cases that different personas and different verticals might care about for different reasons? Who might be added, removed, or moved around depending on the industry? Maybe it’s really a case-by-case situation?

Buy 93

Buy Ideal Customer Profiles Work Management Verticals 93

Martech

MARCH 25, 2024

Here’s a chart showing a more nuanced breakdown by industry: Shopping Ads, meanwhile, appear below SGE 64% of the time, on average. brands across 15 industry verticals. You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product Terms. About the Analysis.

Studies 85

Studies Paid Search Agency Google Product 85

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. The survey included respondents from fourteen industry verticals.

Research 75

Research B2B Amazon Customer Surveys 75

B2B Marketing Directions

JUNE 20, 2021

Respondents were affiliated with organizations operating in several industry verticals. Optimism Reigns B2B International found that survey participants were optimistic about the future of their business, their industry and their country in the first quarter of 2021. In that survey of 356 senior marketers at U.S.

B2B Marketing 52

B2B Marketing Research B2B Thought Leadership B2B 52

Webbiquity

OCTOBER 16, 2018

Work With Industry Influencers. They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. So start with research and friendly outreach rather than jumping straight to the big ask. We all have egos.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Their direct and trusted connections with diverse consumer groups represent a goldmine for research and development. Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Content Marketing Institute

JULY 19, 2018

Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.). research Click To Tweet. Focus on building an audience. How you can use this insight.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Contify

AUGUST 25, 2020

This requires that organizations make decisions that are informed by secondary data, and targeted primary research. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original research will improve your message, your marketing, and even your business bottom line.

Relevance 48

Relevance Research Opinions Content 48

Seismic

AUGUST 17, 2020

Guest blog post by Bobby Martin, CEO and co-founder of Vertical IQ. The partnership between Seismic and Vertical IQ is similarly appealing to bankers and other financial professionals. The conjunction of Seismic and Vertical IQ is a natural progression of this trend. We all like convenience.

Efficiency 105

Efficiency SMB Verticals API 105

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Social Media Use in the Industrial Sector.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Aberdeen

NOVEMBER 23, 2020

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. rich research library of industry intelligence, technographic data, firmographic data, and demand generation call center).

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Contify

SEPTEMBER 24, 2020

Topics covered during the webinar include: Empowering C-suite, sales, marketing, and product teams with actionable insights by integrating primary and secondary research. Case study on how a leading MNC has integrated primary & secondary research to stay ahead of competitors and augment business impact. “As

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

xiQ

MARCH 31, 2023

By combining data analysis, market research, and collaboration with sales and marketing teams, you can develop a targeted list of potential target accounts for your ABx program. This requires investing in researching the account’s unique needs and goals to make a highly personalized offer and build stronger relationships.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Martech

JUNE 7, 2022

According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 The average score dropped in 10 industries and rose for only three. These industry-level losses leave nine industries with average scores lower than or essentially equal to their 2020 levels. . Who fell the furthest.

Forrester 109

Forrester Verticals Business Case Studies 109

Only B2B

FEBRUARY 11, 2024

Then, they research solutions (following clues). Leverage their anonymized data on prospects actively researching similar tools. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. First, they realize they need something (the map). Solution- partner with a CRM provider.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

Verticals 103

Verticals Social Media Media Social Networks 103

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. The post Government Services Research Released appeared first on Hinge Marketing.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Marketing Insider Group

JANUARY 14, 2021

Research by Quicksprout shows that forms with three fields achieve the optimum conversion rate of 25% and this conversion rate decreases as the number of form fields increases. Keep your forms simple and the fields minimal. At the bare minimum, you can collect only email addresses so that the user only has one box to fill out.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Top Rank Marketing

MARCH 25, 2024

The approach is guided by personas, which often span verticals, functions, or buying committee roles. That math may not be exact for every industry or niche, but the underlying premise is universal: No matter what you sell, a vast majority of your potential audience is not looking to buy at this moment.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment.

Top of Funnel 92

Top of Funnel Campaigns Funnel Advertising Work Management 92

Heinz Marketing

MAY 3, 2023

The titles in an active buying committee can vary widely depending on the size of the company, the vertical, the industry, or one of the many other differentiating factors that makes your customers unique. These can be loosely broken down into: Research Drive, and Block And this is how we identify the champion.

Buy 96

Buy Buyer Personas Validation Buying Cycle 96

CoSchedule

JUNE 29, 2022

LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Seismic

MARCH 12, 2024

We’ve partnered closely with industry giants, sharing our expertise and developing technology and plans that address the unique needs of Financial Services clients. Teams have access to cutting-edge learning resources, ensuring they remain at the forefront of industry and organizational knowledge.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104