Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? How, where, and why do I begin this research? This can create vendor fatigue over time. Research Recommendations. Research Recommendation.

Vendors 110

Vendors Research Top of Funnel Tips 110

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award. Yue Wang : Yeah.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. This is followed by easy access to pricing and competitive information (62%) and a demonstrated expertise around specific industry needs (56%).

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? No matter what is happening in the larger industry you operate in, your company might be going gangbusters. However, your vendor could begin tailoring their solutions to a smaller market. Has your vendor changed their product or marketing strategy?

Enterprise Management 71

Enterprise Management Work Management Marketing Management Vendors 71

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

FEBRUARY 21, 2023

Although marketers are still finding it difficult to leverage their data, new research suggests that they remain committed to improving its quality to unlock its potential. While their power and promise have helped CDPs take the industry by storm, those promises are often vague and poorly understood,” wrote the authors of the report. “A

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

NOVEMBER 2, 2022

However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. While their power and promise have helped CDPs take the industry by storm, those promises are often vague and poorly understood,” wrote the authors of the report. “A

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. A good reputation within your industry puts you in good stead, but truly engaging with prospects takes a measured approach with great communication and even better content. Where do they go to research solutions?

Work Management 98

Work Management Marketing Management Research Allocation 98

Marketing Insider Group

JANUARY 8, 2024

Whether social media posts, email marketing, or research, AI streamlines monotonous tasks, which commonly results in increased efficiency, reduced workload, and faster campaign execution. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? How, where, and why do I begin this research? This can create vendor fatigue over time. Research Recommendations. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? How, where, and why do I begin this research? This can create vendor fatigue over time. Research Recommendations. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. billion in 2023 to $7.91

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Martech

MARCH 18, 2024

Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. This list, an average of five vendors , is also where the decision is made in most situations. The sole act of identifying vendors doesn’t mean they are in-market yet.

Intent Data 100

Intent Data Intent B2B Peer-to-peer 100

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Zoominfo

MAY 8, 2020

What industries are we likely to sell into? Justin uses ZoomInfo to create filtered searches that specify industry, company size, and geographical location. For example, ZoomInfo markets to companies of all sizes and in all industries. Where are those companies located? What size of companies buy our solutions? Bigger budgets?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Aberdeen

APRIL 21, 2021

Austin, TX — April 21, 2021: Today, Spiceworks Ziff Davis (SWZD) launched Aberdeen Strategy & Research to provide unparalleled insights into the business technology market. Only a few performance marketing vendors are positioned to take this strategic approach.”. This group offers actionable knowledge through: 1.

Enterprise Management 52

Enterprise Management Research Marketing Management Marketing & Strategy 52

B2B Marketing Directions

NOVEMBER 22, 2020

One was a survey of 907 individuals who were involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity. It will take a few posts to unpack the results of the TrustRadius research.

Work Management 64

Work Management Marketing Management Buy Research 64

Webbiquity

OCTOBER 5, 2021

” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Here are six more interesting results from the SWZD research. By industry, more than 70% of companies in manufacturing, retail, and financial services anticipate higher top lines. Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Zoominfo

MAY 31, 2022

Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What industries have we historically sold into? In order to identify companies in your TAM, use your B2B database to filter by industry, company size, and location. Read More How Do I Calculate TAM? Bigger budgets?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. This enables sales reps to customize their talk tracks to suit each prospect’s needs. “A

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. As skills training and industry education improves, execution should be a reasonable hurdle to overcome. Where do companies struggle most?

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Belkins

JANUARY 21, 2020

How do technographics help you If you’re not an IT vendor? It’s a common misconception that only IT vendors benefit from technographic data. Their industry, company size and revenue are a 100% match to your Ideal Customer Profile. From a one-time vendor, you become a company to rely on. What are technographics?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Total reviews: 156. Average user rating: 9.35. Total reviews: 26.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Contently

FEBRUARY 13, 2017

To ensure that vendors provide proposals that are accurate, actionable, customized to your business, and won’t waste your time and money, here are seven factors you should understand before you start shopping around. That doesn’t mean all vendors are out to bleed your budget dry.) Unfortunately, they cannot. best practices.

Work Management 121

Work Management Marketing Management CMS Development Research 121

Sword and the Script | B2B

MARCH 26, 2024

Yet buyers also use these materials to evaluate vendors. More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” This means prospects are doing their own research and making a short list all on their own.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. Expanding into new industries. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Zoominfo

APRIL 21, 2020

Getting on the IT staffing approved vendor list will make your life a lot easier. Get on that list, and then the burden of the research and vetting process will be lifted. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338