Hinge Marketing

SEPTEMBER 14, 2022

What do they think of firms like ours in our industry? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1%

Research 114

Research Service Budget Programs Social Media 114

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Forward-thinking leaders are continually reimagining entertainment industry services. Organizations are accelerating the hunt for workers with unique, advanced combinations of talents.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ClearVoice

MARCH 29, 2021

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. Being that marketing is such a fast-paced ever-evolving industry, it’s mind-blowing to think that something invented by advertising advocate Elias St.

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. Disruption could occur in any industry.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Vision Edge Marketing

DECEMBER 5, 2023

For example, in the smartphone industry, app developers, device manufacturers, operating system providers, and telecom companies form a complex ecosystem where their success is interlinked. This step often requires conducting research and collecting data. Validate and optimize your map. Assemble the puzzle.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Specifically, previous research has indicated that many marketers are still unable to harness accurate, validated data at their organizations.

Analytics 253

Analytics Validation Barriers CMO 253

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

nDash

AUGUST 18, 2020

Research is essential when writing an article. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Set your Google News alerts to tell you when something exciting is happening in that specific industry.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

ANNUITAS

JULY 2, 2020

In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. Because of this, the industry has leaned on relationships as a key part of growth strategies. The Traditional Buying Process for Financial Institutions. Until a trigger occurs.

Demand 130

Demand Buy Work Management Process 130

Heinz Marketing

JANUARY 14, 2022

What is the key to conducting research to inform a strategy that needs to scale, but also needs to reach people at an individual level? Sometimes this is raw, angry catharsis, but a lot of the time it is identity validation and commiseration. So how do you find folks? Get on it. Here is another one in the same subreddit: [link].

Research 104

Research Enterprise Management Tips Work Management 104

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Brightedge

MARCH 14, 2023

A combination of BrightEdge surveys and research shows how organizations are leaning into Enterprise SEO. Research from BrightEdge SearchIQ also shows where they are focusing their schema efforts to understand context better. For Higher Education (Colleges and Universities) , we see more schema usage.

Activities 52

Activities SEO Domain Tagging 52

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Televerde

JANUARY 14, 2020

Findings from Arizona State University’s Seidman Research Institute. We recently partnered with Arizona State University’s Seidman Research Institute to measure the effectiveness of our prison workforce development program. The post ASU Research Confirms the Transformative Power of Second Chances appeared first on Televerde.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. So let’s dive in and unlock the power of market research data. What Is Market Research?

Research 52

Research Paid Search Agency Business Analysis 52

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Marketers See Organizations Falling Short with Data.

Analytics 232

Analytics Statistics Validation Acquisitions 232

Zoominfo

OCTOBER 10, 2023

As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. Members of the network synchronize their business email with our database, sharing business contact information to add or validate records, which are accessible by other users.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While it’s great for research, we still recommend validating any information that comes out of your AI tool with your team, your own data, and your users. But note that AI is still just a tool.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Heinz Marketing

MAY 3, 2023

The titles in an active buying committee can vary widely depending on the size of the company, the vertical, the industry, or one of the many other differentiating factors that makes your customers unique. These categories determine whether a persona (and its associated titles) is classified as a decision-maker, influencer, or validator.

Buy 96

Buy Buyer Personas Validation Buying Cycle 96

KoMarketing Associates

MAY 18, 2022

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. Poor data quality and processes can have a widespread impact across the marketing department, and previous research suggests that it can directly affect the customer experience.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. with only a handful.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

KoMarketing Associates

JANUARY 12, 2021

The COVID-19 pandemic has had a ripple effect on the marketing industry, and new research suggests that marketers actually saw some benefit in regards to email engagement back in the spring. Around March and April, the average click rate hovered between 4% and 5%, which is on par with the average for that time of the year.

Marketing Report 192

Marketing Report Email Marketing Click Rate Validation 192

KoMarketing Associates

MAY 3, 2023

However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. Other challenges include converting data to insights efficiently (33%) and verifying the validity of intent signals/insights (28%).

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

Contently

JANUARY 17, 2023

How intensive your process is depends on your industry and internal practices. Highly regulated industries or those with high levels of market risk, for example, should probably level-three fact-check everything. Fact-checkers rely on sources to validate information, facts, statements, etc. Common sense rules apply here.

Practices 151

Practices Generation Best Practices Content 151

KoMarketing Associates

MARCH 24, 2022

As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. However, previous research suggests that they are still struggling in this area.

Account Based Marketing 230

Account Based Marketing B2B Marketing B2B ABM 230

ANNUITAS

FEBRUARY 3, 2022

Yes, Millennials are well established as decision makers in B2B companies, and even if not the decision maker, research shows that others are highly likely to seek a Millennial’s input. If you’re in the “unaware” stage, it’s time to do your research. Step 1: Research your buyers to understand their differences.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

KoMarketing Associates

DECEMBER 8, 2021

They are more likely to research a problem (sometimes for weeks) before settling on a solution. B2B buyers spend just 17% of the buying cycle time meeting with potential suppliers — the rest of the time is spent researching and meeting with their buying group. Validation stage. Organic search traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Tony Zambito

DECEMBER 14, 2020

It does not take a huge scientific study to see that confidence has been shaken in a lot of industries. Even industries benefitting from increased demand related to COVID-19 express only temporary confidence. Our buyer insights research engagements over the past few years have shown an increase in stakeholders involved.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

KoMarketing Associates

MARCH 24, 2021

Email marketing remains a highly effective channel for marketers, but new research shows that more of them are losing sight of the basics. Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady.

Marketing Report 261

Marketing Report Class Validation Marketing & Strategy 261

Hinge Marketing

SEPTEMBER 30, 2019

These are all valid concerns and very understandable. For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. ” Up until a few years ago investing in research was a leap of faith.

Research 91

Research Ad Frequency Paid Search Agency Work Management 91

Heinz Marketing

JUNE 22, 2023

A Validator is someone who holds the power to say “no” to a purchase. or even maybe from a Validator!). You might not yet have this data and may need to make your best guess, both through market research and by gathering information from your Sales team. Who might be added, removed, or moved around depending on the industry?

Buy 93

Buy Ideal Customer Profiles Work Management Verticals 93

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Webbiquity

JANUARY 18, 2024

So, do your research. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

OCTOBER 12, 2023

MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. Source validation: A diagnostic check is run to confirm that the visit wasn’t driven by another marketing channel, such as paid search, social media, or emails.

Advertising Agencies 124

Advertising Agencies Emarketing Validation Touchpoints 124