Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. The platform offers a unique and untapped goldmine of market research.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results.

Research 52

Research Design Peer-to-peer Ethics 52

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Social Marketing Research Planning 40

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. The platform offers a unique and untapped goldmine of market research.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results?

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. billion daily active users and has been around since the early 2000s.

Paid Content 94

Paid Content Research Product Youtube 94

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 In short, these videos simplify complex ideas and translate industry jargon into plain, straightforward language.

Demand 306

Demand Webinar Metrics Work Management Video Marketing 306

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Media Cost Per Click 154

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Martech

APRIL 2, 2024

Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Users flock to LinkedIn seeking work opportunities and network growth.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Go Beyond SEO

MARCH 12, 2024

In today’s highly competitive manufacturing industry, staying ahead of the game is vital. PPC increases the visibility of your products and services, helping you generate qualified leads. Developing customized PPC strategies is crucial for maximizing results in the manufacturing industry.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Aberdeen

APRIL 21, 2021

Austin, TX — April 21, 2021: Today, Spiceworks Ziff Davis (SWZD) launched Aberdeen Strategy & Research to provide unparalleled insights into the business technology market. Aberdeen Strategy & Research helps ignite business outcomes for clients who are building compelling B2B marketing campaigns.

Enterprise Management 52

Enterprise Management Research Marketing Management Marketing & Strategy 52

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. A zero-click search happens when a user performs a search but doesn’t click on a link that takes them outside Google. Generative AI, which involves large language models (LLMs), offers new solutions to this challenge.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Hubspot

JANUARY 30, 2020

In 2019, Instagram Stories hit 500 million daily users. While some brands and users post Stories focused purely on interactive features, others might post visual storytelling content such as short narratives or longer video stories that feel more like documentaries. Preferred Instagram Story Formats. Here are a few to try.

Research 101

Research Work Management Storytelling Custom Publishing 101

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Keywordinsights.ai

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. brands across 15 industry verticals.

Studies 79

Studies Paid Search Agency Google Product 79

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. per month per user. Price: starts at $99.95

Budget Programs 82

Budget Programs Research Software CMO 82

The Lead Agency

APRIL 2, 2024

It added another acronym to its content guidelines, cutting AI-generated content at the knees and once again redefining what “quality content” looks like online. Experience: While this sounds a lot like expertise, experience is the one that helps to flush out AI-generated content. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. There’s also the likelihood of consolidation in the AI space, as well as the continued introduction of tools designed specifically for industries like marketing.

Marketing AI 123

Marketing AI Work Management Marketing Management Examples 123

Seismic

APRIL 16, 2024

We wanted to know why, so we recently surveyed nearly 2,000 GTM leaders – spanning four generations and multiple industries around the world – to understand the growing influence of enablement. Perhaps most interesting is that at least 75% of each generation – from Baby Boomers to Gen Z – use enablement technology at work.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Hubspot

AUGUST 18, 2020

However, as the world grows more and more digital, each new generation is making even more online purchases. While AR might have been inaccessible to retail marketers in the past, could it be a revenue-generating opportunity at some point in the near future? Here's an example of what one of these ads might look like: Image Source.

Paid Content 101

Paid Content Purchase Product Research 101

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Marketing AI 93

Marketing AI Marketing Management User-Generated Content Amazon 93

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Enterprise Management 92

Enterprise Management Work Management Marketing Management Marketing AI 92

Martech

FEBRUARY 22, 2024

Smaller niches also often drive innovation and set emerging trends within their industries. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader. Research and use relevant hashtags to increase the visibility of your content.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Tactics 102

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. The data indicates that the podcast marketing industry’s competitiveness will intensify in the following years.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. This can help position your business as a thought leader in your industry. Today, it’s popular to use AI to generate content.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Go Beyond SEO

FEBRUARY 22, 2024

PPC allows accountants to target their audience effectively and generate qualified leads. Thorough keyword research and compelling ad copy are essential elements for successful PPC campaigns. It offers an effective way to target specific audiences, increase brand visibility, and generate high-quality leads for your accounting firm.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. IBM’s research found that more shoppers want AI help when they’re shopping. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145