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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. this year as well.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

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How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple

Tiecas

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. See Content Preferences of Engineers and Industrial Buyers ). It will also recommend when it may make economic sense to outsource at least some of the work. What pain points do you address?

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM. The result? Less organization, more confusion, and fewer deals closed.

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B2B Attribution – Making Sense of Touchpoints

Engagio

Attribution has held a place in B2B for years, with a few attribution models being used widely enough to become industry standards such as First Touch, Last Touch, Equal Touch and U-Shaped models. Digital marketing leaders can use this research. to add simple, easy-to-use, rule-based attribution analysis to their marketing.

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Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints. It is also easier to now have multiple, separately trained models against key criteria like industries, or analyzing new business leads vs existing customers.