Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Ahrefs

NOVEMBER 28, 2023

Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught. Most … Read more ›

SEO 99

SEO Customer Surveys Research Studies 99

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. And how has the tech industry responded to COVID-driven changes? The latest research from TrustRadius answers reveals some interesting insights.

Research 332

Research Paid Search Agency Case Studies Planning 332

KoMarketing Associates

MARCH 3, 2021

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. As more marketers look toward marketing automation, previous research suggests that lead generation is still a problem area for many in the industry.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.”

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Expertise-based thought leadership (55%).

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Thought leadership can span across almost any industry, and companies big and small.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Marketing Insider Group

FEBRUARY 24, 2021

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. The shift to research online by buyers also fueled the boon. Quick Takeaways.

Lead Ranking 295

Lead Ranking Lead Scoring CMS Development Content Marketing 295

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

AgencyEA

DECEMBER 6, 2022

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its sixth annual research study on the state of experiential marketing. Taken by over 100 industry professionals, the industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2023 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Martech

MARCH 25, 2024

Here’s a chart showing a more nuanced breakdown by industry: Shopping Ads, meanwhile, appear below SGE 64% of the time, on average. brands across 15 industry verticals. You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product Terms. About the Analysis.

Studies 83

Studies Paid Search Agency Google Product 83

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. You are not alone, 62% of manufacturing content marketers struggle with the same problem.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study. This year’s study taps into a robust sample. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Even well-known local mainstays can benefit from content marketing.

Paid Search Agency 332

Paid Search Agency Content Marketing Planning Advertising Agencies 332

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result. AI’s presence is felt not just in industrial SEO and content marketing.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Sword and the Script | B2B

MARCH 26, 2024

More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.”

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

AgencyEA

DECEMBER 13, 2021

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its fifth annual research study on the state of experiential marketing. The industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2022 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. For more than a decade Hinge Research Institute has been conducting research into what drives extraordinary growth and profitability in professional services firms. About the sample. Bottom line?

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Hinge Marketing

SEPTEMBER 14, 2022

What do they think of firms like ours in our industry? One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. About the Research. How do they evaluate firms like ours? How visible is our firm to them?

Research 114

Research Service Budget Programs Social Media 114

AgencyEA

DECEMBER 10, 2019

As a global full-service brand experience agency, EA conducts an annual industry-wide research study to learn more about the state of experiential, focusing on trends in 2020 and beyond.

Studies 68

Studies Research Advertising Agencies Paid Search Agency 68

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. About the Study. A second version of the study was published in 2018. Cross Industry Comparisons Included.

Consulting 157

Consulting Research Work Management Marketing Management 157

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

AgencyEA

FEBRUARY 14, 2019

As a global full-service brand experience agency, EA conducted an industry-wide research study to learn more about the state of experiential, especially which trends will impact the industry in 2019 and beyond.

Studies 71

Studies Research Advertising Agencies Paid Search Agency 71

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. Download the Visible Expert Research Summary. About the Study. It is believed to be the largest and most comprehensive study of its type.

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Ahrefs

JANUARY 20, 2023

Here are the top 10 takeaways: Let’s take a look at each pricing model in more detail. of respondents price some or all of their work by the hour. We found that $75–$100 per hour is the most popular … Read more ›

Pricing 115

Pricing Price Cost SEO 115

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. In fact, their clients were much more concerned about how well the firm understood their industry. The Real Importance of Research in Business Growth.

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. Many B2B marketers today take full advantage of conducting brand studies.

Studies 94

Studies Research B2B Marketing Brand Identity 94