Content Standard

DECEMBER 6, 2023

other areas of business) have been a bright spot in my life as a healthcare tech writer. other areas of business) have been a bright spot in my life as a healthcare tech writer. But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Digging a little further however, and you’ll find industry specific solutions. Research Recommendation.

Vendors 110

Vendors Research Top of Funnel Tips 110

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. Spot the weaknesses. Spot their top performers. Are there industry blogs or news sites you should be reaching out to? Reach out, share your content, and focus on building meaningful relationships in the industry. Know your strengths.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Zoominfo

AUGUST 3, 2020

When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind. But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020.

Zoominfo 239

Zoominfo Advertising Mediums Network Marketing Software 239

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Send Out Customer Surveys.

Research 83

Research Marketing & Strategy Marketing Strategy Focus Group 83

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B.

Social Media 126

Social Media Media B2B B2B Thought Leadership 126

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Unbounce

MAY 29, 2020

Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? ” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . How do you know that your hard-earned conversion rate is worth celebrating?

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Vision Edge Marketing

MAY 16, 2023

How do you spot misfires? Success in any industry requires keeping your customer retention rates above the average. According to research by the Rain Group, the average win rate across industries is 47%. Take a moment to check your engine and take quick action to address any warning lights: Do you spot any misfires?

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Digging a little further however, and you’ll find industry specific solutions. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Digging a little further however, and you’ll find industry specific solutions. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. We conducted further research to find and identify primary triggers and personas. Over the course of 2017 we put our ABM strategy and plan into place.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Increase patient engagement during research and development A growing body of evidence shows that people who are well-informed and are motivated to actively engage in their healthcare have better health outcomes. Because of how rare it is, there is not enough research done to know the best way to treat it,” says Angulo.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Trade Press Services Newsletter

JUNE 1, 2023

When you take these steps, you’ll get the inside scoop on new features, product updates and other industry news that can provide valuable insights about what they’re doing and what they’re about to do. Instead, it’s a way to keep a pulse on your industry and find new ways to understand audiences on a deeper level.

Analysis 130

Analysis Comparison Keywords Case Study 130

Marketing Insider Group

APRIL 11, 2023

Using SEO-based research and keywords to optimize content for high ranking on SERPs. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Why Spend Your Budget on Digital Marketing Services? Optimization.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Marketing Insider Group

JUNE 29, 2020

Many industries suffer from the same challenges, but the way you deliver content to your audience shouldn’t be complicated. An over-reliance on data could leave you with many blind spots and hinder you from seeking innovative and new ideas. Consumers put more trust in influencers who are relatable, not the most popular ones.

Lead Ranking 364

Lead Ranking Lead Scoring Trust Marketing Marketing & Strategy 364

KoMarketing Associates

MAY 12, 2020

Marketing video completion rates (VCR) were slightly down in Q4 2019, according to new research. This data suggests that 15 seconds may be the “sweet spot” for video marketers. Despite the challenges associated with video marketing, previous research suggested that marketers were still dedicated to making it work in 2020.

Marketing Report 156

Marketing Report Video Marketing Advertising Benchmark Statistics 156

Marketing Insider Group

JULY 24, 2023

Start by building a list of keywords that are relevant to your business by: Using keyword research tool Hosting brainstorming sessions Analyzing competitors’ keywords The goal here is to compile a hefty list of words and phrases that your potential customers might search to find businesses like yours. Image Source: Semrush 2.

Keywords 227

Keywords SERP Eye-Tracking SEO 227

Webbiquity

FEBRUARY 17, 2022

The number of people on social media makes it an essential part of all marketing , regardless of industry. Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success. Use outside agencies and market research as needed. Get Creative With Campaigns.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. There has been a huge amount of research on diversity in the workplace. Ethnic diversity of the advertising/marketing industry remains below the 42.2%

Business 92

Business Paid Search Agency Work Management Sample 92

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. We also run a live feed of companies spiking on various topics.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. This list should also include industry-specific keywords. Guest post by Mehdi Hussen. Identify customer pain points.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Third-party data providers help you identify potential opportunities that are in your blind spots.

Intent Data 124

Intent Data Lead Gen Intent Lead Ranking 124

Zoominfo

APRIL 23, 2021

To help illustrate the path to success with automation, we’ll walk you through the top five sales plays favored by reps at ZoomInfo that can be used by sales teams in any industry. This is a sweet spot for ZoomInfo. ZoomInfo’s top five sales plays. 1: The funding play. 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Tony Zambito

OCTOBER 1, 2018

When I first pioneered the concept of buyer insights research and developing buyer personas seventeen plus years ago, the “sales funnel” was something you could count on not changing that drastically over a few years. How to predict which market or industries will be impacted in a significant way is challenging. Disruption.

Buyer Personas 174

Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Sprout Social

APRIL 16, 2024

For example, a business concerned with reducing customer churn would benefit from a listening topic to spot trends in their customer experiences. Smaller brands and businesses in crowded industries can benefit from a variety of social listening applications—you just have to think beyond brand health. This can take a lot of shapes.

Keywords 97

Keywords Template Analysis Barriers 97

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. Applying these insights impacts your business strategy in two ways: 1.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Contently

FEBRUARY 21, 2023

And now there’s also GPT-3 , the widely discussed “large language model” that recently made waves across industries, including marketing, for its ability to craft copy rapidly based on user-set parameters. Google, Siri, and Alexa are all examples of NLP in action.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

SmartBrief - Marketing

FEBRUARY 26, 2024

Each audience has unique needs and wants, so focus initial efforts on hitting the sweet spot (i.e., Since design is highly subjective, I recommend asking a handful of industry peers to provide their feedback (customers are ideal – as they are typically the target audience). shared areas of interest like company news).

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

SmartBrief - Marketing

SEPTEMBER 15, 2023

Industries from marketing to infrastructure are using the new tech, and leaders across the board are turning to it for insights – which hopefully don’t include “ resistance is futile.” A New Jersey zoo has a baby giraffe born without spots, who’s as cute as you might expect. We can even spot when a giraffe doesn’t have any.

Marketing AI 52

Marketing AI Lead Ranking Lead Scoring Creativity 52

Valasys

APRIL 19, 2024

From knowledge within the industry to out-tasking some of the most time-consuming work. They have extensive experience developing award-winning campaigns for various clients across diverse industries over many years. Additionally, agencies meet with clients across industries every day.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Conductor

MARCH 8, 2022

The SEO industry is rapidly changing. While SEO has long been male-dominated , many of the leading voices driving innovation and inspiring others within the industry are women. She earned a spot on this list and was named a 2021 Women in Search Honoree due to the incredible mentorship she provides to fellow women in SEO.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Martech

DECEMBER 27, 2023

Research to understand your prospects’ individual needs and pain points. If you dig too deep into your research, you’ll spend a few hours to find a prospect. 5: Timing and frequency Find the sweet spot for email frequency. Yet, these numbers differ across industries. Here are two examples of the good subject lines.

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83