SmartBrief - Marketing

MARCH 22, 2024

.” Your first reaction might be, “Spam. This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode. AI can hurt — and help If there’s an industry where that is rife with those possibilities, it’s essentially any type of content creation.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Marketing Insider Group

NOVEMBER 10, 2021

According to Grandview Research , the SMS marketing industry is booming. Clients’ carriers may flag this as spam and many won’t use it anyway. And there’s a good chance you’re not using it. Or at least not using it as well as you should. That tool is text message marketing, also known as SMS marketing.

SMS 343

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 343

Webbiquity

NOVEMBER 23, 2020

Sage helps small and midsized businesses manage production, operations, distribution, and inventory across industries. An all-in-one SEO analysis and marketing tool with features including keyword rank tracking, SEO/PPC competitive research, website auditing, backlink checking and monitoring, keyword research, and an on-page SEO checker.

Marketing Automation Services 252

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 252

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. The average email unsubscribe rate across all industries is 0.26%. Across most industries, the acceptable benchmark for email bounce rate is 2%. And finally, the average email open rate across industries is 21.33%. Do emails work to drive sales?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

JULY 25, 2023

And can you guess which industry is ahead of all others in adoption? Of course, review and refine these messages to make them truly personal, or you’ll just be filling up Spam folders. You can speed up the workflow of your team by streamlining keyword and topic research, as well as optimization. Ding, ding, ding!

Marketing AI 188

Marketing AI Budget Programs Tools Copywriting 188

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Lead Ranking Work Management 130

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Follow legal compliance guidelines Adhering to the laws and guidelines related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Brightedge

NOVEMBER 19, 2021

Respondents include people across a diverse range of marketing disciplines from SEO to demand generation, digital marketing, content development, IT and executive management, and across multiple industries including e-commerce, retail, software, manufacturing and finance. Here’s what they had to say.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. The influencer marketing industry reached almost $17B in the year 2022. Over the last decade, hundreds of studies and research reports have validated this point. And that spans across multiple marketing channels and campaigns.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

SendX

APRIL 16, 2021

Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns. Then, when you finally do send something, they'll unsubscribe because they will think you are spamming them.

Email Marketing 282

Email Marketing Campaigns Autoresponders CAN-SPAM 282

DiscoverOrg

MARCH 8, 2017

And you can’t expect much leniency when spam filters and search algorithms ruthlessly ban your accounts. As a rule of thumb, you want to be as close to 0% as possible, but providers give a little leeway up to 15% depending on the size, target industry, and circumstances of your list. Potential buyers have long since made deals.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

EveryoneSocial

APRIL 25, 2023

The algorithm learns what kind of content appeals to you based on how you engage with it, and it also filters out content that it deems to be low-quality, inappropriate, or spam. However, if users don’t engage with your content — or worse, hide it from their feed or report it as spam — the algorithm won’t share it any further.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

SmartBrief - Marketing

MARCH 4, 2024

Based on more than two decades of experience developing email marketing programs for clients, as well as in-depth research, I have compiled a list of best practices that will help expedite subscription rates and overall list growth, which can translate to a higher company valuation in select industries (like consumer electronics in my case).

Newsletter 91

Newsletter Template Email Marketing Design 91

Zoominfo

MAY 21, 2020

It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection. The BASHO approach to account-based sales development takes valuable time researching specific target prospects—it can be a time-suck. Stick to the “Five by Five” Method.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Kevin Indig

NOVEMBER 13, 2023

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. Most people still see SEO as spam. Every industry has spammers, charlatans, schemes, and unfair monopolies.

Paid Content 59

Paid Content Adsense Content CAN-SPAM 59

SmartBrief - Marketing

FEBRUARY 26, 2024

Since design is highly subjective, I recommend asking a handful of industry peers to provide their feedback (customers are ideal – as they are typically the target audience). One element of performance that can be evaluated is whitelist status (whether the emails are getting through to your inbox – vs trapped in the junk or spam folder).

Newsletter 110

Newsletter Top of Funnel Planning Peer-to-peer 110

Stevens & Tate

MARCH 31, 2024

This update marks a significant shift in the way Google evaluates content quality and addresses spam across the vast expanse of the internet. IBM’s research found that more shoppers want AI help when they’re shopping. Research industry trends and competitor content for hashtag inspiration. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Marketing Insider Group

OCTOBER 27, 2020

The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. Do Your Research. Then comes the research. Millennials Rule.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool. At least, right now, it’s a one man band.

Research 80

Research Process Long Tail Marketing Blogger 80

Martech

NOVEMBER 14, 2023

Research and development teams should take the lead, with their companies talking to customers, looking at the market to see what others are doing and where they can gain an advantage. The true compliance chain is not just CAN-SPAM but also receivers, blocklist services, the ESP itself and many other layers. That’s exciting.

Planning 122

Planning Marketing AI Enterprise Management Work Management 122

Tomorrow People

JANUARY 8, 2021

The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? Some industries are naturally ‘techier’ than others. An industry may be more mature in certain regions and countries. How this is done: persona research. Customers: Who are your target personas?

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Heinz Marketing

JUNE 27, 2023

Historically, it had been quite good for a long time with above industry average open and click rates. Sometimes even in the dreaded spam folder. I researched everything email optimization, read blogs and articles, watched webinars, and spoke to experts over the course of months. Trial and Error It was slow going at first.

Deliverability 94

Deliverability Email Marketing Optimization Work Management 94

ANNUITAS

MAY 28, 2020

We also found that certain personas and industries are more likely to respond to webinars than others. For example, an Analyst from the Healthcare industry is more likely to attend a webinar than an Analyst in Banking and Financial Services. That means that you need to be ultra-targeted in your webinar planning. Paid Search.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Zoominfo

JUNE 22, 2022

Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear. In highly specialized industries, such as IT, or when prospecting senior executives, that figure is closer to 30 dials. Is B2B cold calling legal?

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

TrustRadius Marketing

APRIL 17, 2022

Research and Markets 2021) 56% of companies are currently using marketing automation. At its worst, marketing automation can result in little more than cluttered inboxes full of spam. Many of us have old email addresses, so riddled with spam from poorly-executed auto mailers that we had to make new ones. Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Webbiquity

OCTOBER 23, 2018

More recent research shows most B2B marketers aren’t satisfied with their current mix of inbound vs. outbound tactics regardless of last year’s focus.). Your business can purchase social media ads, promote pertinent content on your own channels, or form relationships with industry influencers on social networks.

Inbound Marketing 261

Inbound Marketing Paid Content Top of Funnel High Quality Lead 261

Only B2B

DECEMBER 10, 2020

We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. . We use many tools like caller ID, spam detectors to filter out the unsolicited sales calls also we filter out the cold pitches from the brands we are less interested in.

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

Engagio

OCTOBER 18, 2023

Researched – driven by systematic insight generation (not two minutes on LinkedIn). Multi-channel – maximizing reach by using all channels, not massive spamming campaigns. It looks primarily at these things: Firmographics – company revenue, growth rate, number of employees, industry, location, structure.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Onalytica B2B

APRIL 3, 2018

Bio: Hi, I am Nikhil Jain, a “ResearchPreneur” – an Entrepreneur with research as his core interest to solve more complex problems and to build solutions for masses. Also, have been managing a community for careerists for over 2 yrs via Whatsapp groups (9 groups and all spam free) and PushTalent ( Facebook Group).

Startups 231

Startups Work Management Social Media Marketing Management 231

Navigate the Channel

JANUARY 3, 2024

The “best level” of personalization which adds value without being perceived by the individual as “creepy” and as an attempt to manipulate has yet to be identified,” according to a research article for Digital Business journal. “On According to this fun little take on the edible Spam , many people remain fans of spam, but not the email kind.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

PureB2B

MAY 30, 2022

By buying B2B data list, you can cut your research phase in half and get to the pitching and selling stages faster. Simply put, researching everything you need to know about prospective clients involves a lot of time combing the web. Not only do the recipients decide not to respond, but they mark the emails as spam.

Buy 62

Buy B2B Ideal Customer Profiles Vendors 62

Marketing Insider Group

NOVEMBER 15, 2021

Obvious answer: they’re thought leaders in the industry. These influencers are constantly giving insights into the industry. Don’t spam or stalk people. From research and analysis to execution and performance, creating worthwhile content can seem like a daunting task. Why You Need to Understand Marketing Influencers.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Anyword

DECEMBER 5, 2022

Networking can feel like an uphill battle, and if you don’t have any existing connections in your industry, it might feel like getting anywhere at all is impossible. These online platforms are a great way for freelancers in any industry, including copywriting, to get their name out there and find work. Apply to Copywriting Job Boards.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

PureB2B

MAY 30, 2022

They’ve bought email marketing lists that were incomplete, out of date, poorly researched, or otherwise flawed. Whether you are expanding into a new industry, introducing a new product or service, or taking your business overseas for the first time, there’s a good chance you are entering uncharted waters.

Buy 62

Buy CAN-SPAM Burn Rate Vendors 62

Martech

NOVEMBER 6, 2023

They may look for products that consistently exceed industry standards. The main challenges company leaders face include budget concerns, future outlook, organizational structure and growth strategies, according to LinkedIn Research. Reliability. Scalability. Emotional needs include: Trust. B2B buyers need to trust your brand.

B2B 130

B2B Customer Satisfaction Lead Scoring Lead Ranking 130

Brightedge

DECEMBER 9, 2021

Research published by Milestone showed that search engines, through a mixture of generic and local results, accounted for 69% of all digital traffic from January 2020 to June 2021. As you look towards 2022, it’s essential to recognize the need for a structured, research-based approach to SEO that accounts for a broad set of ranking factors.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

seo.co

MAY 2, 2021

This is bad for your business because Google doesn’t appreciate or even count backlinks from websites that have nothing to do with your expertise or industry. It helps the businesses identify: Significant content-related trends in the industry. Biggest influencers in the industry. Conduct full-fledged keyword research.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98