Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Don’t neglect quality here.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Webbiquity

NOVEMBER 23, 2020

With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Accounting Software. Sage helps small and midsized businesses manage production, operations, distribution, and inventory across industries. Gaps in your capabilities you may be looking at new tools to fix?

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. Research and find a solution that seamlessly integrates with your existing tech stack.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Hinge Marketing

OCTOBER 26, 2022

So much has changed in the professional services landscape over the past two years, including technology and software firms. At the same time, technology & software firms operate in a crowded market place with relatively low barriers to entry, and services are often viewed by buyers as commodities. About the Research.

Software 109

Software Buy Trends Case Studies 109

TrustRadius Marketing

OCTOBER 27, 2022

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Hinge Marketing

SEPTEMBER 14, 2022

What do they think of firms like ours in our industry? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Technology & Software. How do they evaluate firms like ours? Consulting.

Research 114

Research Service Budget Programs Social Media 114

TrustRadius Marketing

JANUARY 10, 2023

eCommerce software is ideal for business owners that want to set up and manage an online store. Here are some of the best free software options for your eCommerce business heading into 2023. The software providers below offer some of the best free eCommerce features to set up and manage an online business. PrestaShop.

Work Management 97

Work Management Marketing Management eCommerce Software 97

Top Rank Marketing

OCTOBER 17, 2023

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. At B2B Forum the two companies held a panel to discuss the research and share insights. These insights can inform who the buyer is, enabling better engagement.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Many industries and businesses have unique requirements that don’t fit into a standard model. Research other solutions.

Work Management 113

Work Management Marketing Management Budget Programs Software 113

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Price: starts at $29+ per month.

Budget Programs 81

Budget Programs Research Software CMO 81

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. Cross Industry Comparisons Included.

Consulting 157

Consulting Research Work Management Marketing Management 157

Vidyard

SEPTEMBER 23, 2021

Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. The Best Options for Video Editing Software 5. Look into the products we recommend and do your own research. Most smartphone cameras come equipped with a 1080p video camera, which is the industry standard. It could be just an iPhone.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Hinge Marketing

MAY 19, 2021

In the fast-moving world of technology and software, new trends are always emerging and vanishing—and firms are challenged to figure which ones to address vs. which ones to leave behind. While there are many opportunities in the marketplace, this article will focus on the top five business challenges of technology and software companies.

Marketing Automation Services 100

Marketing Automation Services Marketing AI Software Peer-to-peer 100

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. What are the Benefits of Using CRM Software? Guide for How to Pick the Best CRM Software.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Hubspot

NOVEMBER 20, 2023

But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. In this post, we’ll further explore the concept of using AI to sell into new industries and review five ways your sales team can leverage it. 5 Ways Your Team Can Use AI to Sell Into New Industries 1.

Marketing AI 66

Marketing AI Work Management Top of Funnel Marketing Management 66

TrustRadius Marketing

APRIL 6, 2022

This web of tasks and research can overwhelm small businesses and startups. If you want to transform your platform and workflow all at once, you might consider digital experience software. What Is Digital Experience Software? A DX software’s goal is to manipulate and change the experience provided to the consumer. .

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Research opportunities to get your blog posts submitted or syndicated on third-party sites. Guest author a post on an industry-related blog or publication.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Business Brainz

MARCH 21, 2021

Most of the ABM software misses out on hyper-personalisation due to lack of human element so, it has become crucial to humanize account-based marketing programs. Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts.

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

seo.co

SEPTEMBER 29, 2022

Research tells that 70% of marketers consider basic SEO to be more effective and successful than paid campaign s, yet 59% of SMBs declare to be struggling with the latest tech and strategies. However, you will have to buy or obtain the software from the official provider and then rebrand it as your own. Entire Ecosystems.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Only B2B

JUNE 8, 2021

Many software and tools of email marketing allow a marketer to track their email performance and this helps them to effectively manage their marketing strategy. Strategic email campaigns are all about personalization and relevant content, produced on interior platforms, with a perfect email body, and the market research and analysis details.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Leadspace

AUGUST 10, 2019

More businesses are becoming aware of the benefits that marketing automation software can provide their companies, but some industries are leveraging the software with greater fervor than others. Here are the top industries utilizing marketing automation software. Business-to-Business Companies. The Bottom Line.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. With marketing automation software, you’ll also benefit from: Greater productivity.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Biznology

JULY 5, 2017

Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

ClearVoice

AUGUST 14, 2023

The demand for top talent is continuously surging in the tech and SaaS industries. So how does content marketing help attract software talent? These methods are still at play today, but they’re not enough to capture the attention of highly sought-after software engineers. But supply isn’t keeping up. The result?

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Top Rank Marketing

AUGUST 30, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. Lee Eagle Brooke Osmundson has been promoted to Director of Growth Marketing at Smith Micro Software, Inc. Expectations are everything.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Advertising Benchmark 121

Advertising Benchmark Social Media Media Work Management 121

TrustRadius Marketing

OCTOBER 27, 2022

If you want to ensure that your team can manage their complex projects and operations, ERP software may be the solution. What is ERP Software? Enterprise resource planning ( ERP ) software is like a virtual task master for any complex business needs. Popular ERP Features and Functionality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Brightedge

MARCH 14, 2023

A combination of BrightEdge surveys and research shows how organizations are leaning into Enterprise SEO. Research from BrightEdge SearchIQ also shows where they are focusing their schema efforts to understand context better. For Advertising , we looked at keywords related to digital marketing and things agencies are interested in.

Activities 52

Activities SEO Domain Tagging 52

ClickZ

OCTOBER 1, 2020

30-second summary: There are plenty of software options to help process subscription sales, for small, medium and large companies. The software you ultimately choose needs to fit your company and your sector. Plan carefully before talking to software vendors. Sales and Marketing teams need systems that help them sell a new way.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

seo.co

MAY 2, 2021

The right intelligence tools, plugins, extensions, software, etc., Buzzstream is an outreach-oriented link-building software that keeps your email outreach campaigns organized and well-targeted. It helps the businesses identify: Significant content-related trends in the industry. Biggest influencers in the industry.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

seo.co

AUGUST 23, 2021

It’s a powerful piece of software, but it also has its limitations. OpenAI is a non-profit artificial intelligence research company that was founded in 2015. AI research is highly technical and specialized, drawing on mathematics, probability theory, cognitive psychology, neuroscience. GPT-3 is produced by OpenAI.

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126