Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. About the Research. How do buyers search for service providers? But there is an upside. What are buyers’ key business challenges? How do buyers evaluate service providers?

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Marketing Insider Group

JUNE 27, 2017

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […]. But it doesn’t have to be that hard or expensive!

Research 279

Research Tools Content Marketing Content 279

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. Cross Industry Comparisons Included.

Consulting 157

Consulting Research Work Management Marketing Management 157

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. At B2B Forum the two companies held a panel to discuss the research and share insights. You can check out the research report on webinars from Forrester and Hubilo here.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Well, YouTube is the world’s second most popular search engine. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics.

Youtube 129

Youtube Keywords Research Effectiveness 129

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Marketing Insider Group

JANUARY 2, 2024

“These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” They aim to generate qualified leads and establish credibility, trust, and authority within the industry.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. The more you know about a prospect’s business, industry and role, the greater your chances of building an emotional bridge with them—and the easier it will be for them to trust you. What Is Prospect Research and Why Is it so Important? You’ll earn their respect.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Conductor

APRIL 21, 2020

With most people quarantined to their homes, consumers are turning to search engines as an invaluable tool to get the information they need to make decisions that impact their daily life, their family’s health, and how to engage with businesses. These requests can be a good data source for keyword research. Use an Enterprise SEO Tool.

Keywords 111

Keywords Research Tips SERP 111

nDash

AUGUST 18, 2020

Research is essential when writing an article. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Set your Google News alerts to tell you when something exciting is happening in that specific industry.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results?

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Search Engine Journal

SEPTEMBER 7, 2021

Search Engine Journal's first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary. The post The State of SEO 2021: Key Industry Survey Findings [Research] appeared first on Search Engine Journal.

Customer Surveys 115

Customer Surveys SEO Research 115

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Understanding Search Query Intent. Identify Content Marketing Objectives in Search Results. Image via The B2B Buyer’s Journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Search Engine Journal

AUGUST 13, 2021

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. The post Which Schema Types Are Used Most by Industry [Research] appeared first on Search Engine Journal.

Research 105

Research Education SEO 105

Search Engine Journal

MARCH 18, 2021

Research unveils which industries may receive a ranking boost, which will fall behind and explores the reasons why The post Research: Core Web Vitals Ranking Boost by Industry via @martinibuster appeared first on Search Engine Journal.

Research 96

Research SEO 96

Heinz Marketing

JANUARY 14, 2022

What is the key to conducting research to inform a strategy that needs to scale, but also needs to reach people at an individual level? In there, you might search for “rant” to find threads of people expressing real problems they are facing today. It was easy to find, I just searched “rant” in the subreddit search bar.

Research 104

Research Enterprise Management Tips Work Management 104

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. The short answer?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results.

Research 52

Research Design Peer-to-peer Ethics 52

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. And, how can you remedy this issue?

Research 100

Research B2B Thought Leadership Work Management Thought Leadership 100

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Brightedge

JUNE 3, 2020

As states rolled out social distancing orders, BrightEdge began a deep dive into the digital world and the shift in search behaviors. We also discovered where search trends are headed in the future. You can see what’s happening with the B2B tech industry and other industries below.

Research 80

Research SEO B2B Long Tail Marketing 80

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Webbiquity

JUNE 20, 2023

In short, these videos simplify complex ideas and translate industry jargon into plain, straightforward language. Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise. Researching video marketing data to know where to host your short-form videos (i.e.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 4 Best Content Planning Tools. 3) Bubbl.us. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

Mereo

MARCH 28, 2024

In fact, industry data is showing that in many issues leaders faced last year, the lack of (or too many) value-based relationships between buyers and sellers contributed to the problem. Learn to Seek to Serve, Not to Sell ® The post The Research is Here: Relationships Help (and Hurt) in Sales appeared first on Mereo.

Research 41

Research Gartner Forrester Case Studies 41

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. With that said, not every keyword is going to make sense for your business, and not every query related to your niche is actually going to turn out to be a highly searched keyword.

Keywords 103

Keywords Research SEO Lead Scoring 103

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. The reason: convenience.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Hubspot

JUNE 6, 2022

The modern buyer doesn't have the patience to address basic questions with answers that anyone can find through a cursory search — nor do they have the time to fill you in on their challenges. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere. The Buyer's Facebook Profile.

Research 88

Research Marketing Automation Services Tips Best Practices 88

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Sometimes, all they need to do is do an extensive online search or read the latest white papers put up by reputable companies. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Sometimes, all they need to do is do an extensive online search or read the latest white papers put up by reputable companies. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience.

Keywords 133

Keywords Research SEO Adwords 133