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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Overall, 77% of social media marketers are happy in their jobs—making them 25% more likely to express job satisfaction that American workers in general or other marketing professionals (62%).

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

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New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. our ongoing study of buyer behavior in the consulting industry. About the Study. The second version was released in 2018, followed by the 3rd edition in 2020.

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2021 State of Sales Forecasting Research Finds 68 Percent of Companies Miss Their Forecast by More Than 10 Percent

InsightSquared

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

The published research has compared customer-centricity laggards to their counterparts. Not just for some industries, or business models. Bain & Company research determined it is 5X less expensive to keep a customer than acquire a new one. I walk my talk and will provide great answers tailored to your business.

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Why Is Market Research Important for Any Product or Service Launch?

SmartBug Media

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

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Will Your Customers Make Your Next Solution a Blockbuster Hit? | What’s Your Edge?

Vision Edge Marketing

This is Laura Patterson and in this episode, we will leverage learnings from the movie industry to help ensure that your organization’s products and services (solutions) succeed and enable you to grow, or in the vernacular of the movie industry achieve blockbuster status. The same applies to every industry. You decide with data.