Hubspot

APRIL 4, 2023

Common Interview Questions for Consultants Fit Questions Leadership Questions Industry Questions Experience and Background Questions Conflict Resolution Questions Fit Questions for Consultants 1. Before the interview, research the types of projects the company takes on, as well as its values, culture, and mission.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps.

Planning 145

Planning Research Tools Best Practices 145

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. That’s shockingly low.

Business to Business 120

Business to Business Spending Research Business 120

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. That’s shockingly low.

Business to Business 120

Business to Business Spending Research Business 120

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Technology and Software firms from around the world were sampled—so chances are, your firm is represented. Figure 2: Median Growth Rate by Industry. Which firm is yours? About the Study.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Hubspot

JUNE 22, 2018

Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration. Your list could include samples of past work, a proven success record with companies in similar industries, the expertise and technical skills to meet your demands, and a cost of services within your price range.

Sample 97

Sample RFP Work Management Template 97

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Hubspot

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Find out how your email open rate compares to your industry. To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

Inbox Insight

AUGUST 30, 2020

A good reputation within your industry puts you in good stead, but truly engaging with prospects takes a measured approach with great communication and even better content. Where do they go to research solutions? Survey sample. Our sample includes 250 senior leaders working in marketing, located across the USA and the UK.

Work Management 98

Work Management Marketing Management Research Allocation 98

Business Brainz

AUGUST 4, 2021

Just learning about your target industry is not enough. It is vital that you understand your target industry in order to create industry-specific marketing communications that resonate well with your prospects operating in the industry. So how do you go about understanding your target industry from your point of view?

Sample 52

Sample Case Study Case Studies Marketing Report 52

Unbounce

MAY 29, 2020

Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? ” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . How do you know that your hard-earned conversion rate is worth celebrating?

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Hinge Marketing

JANUARY 10, 2023

Every year, the Hinge Research Institute conducts a study of professional services firms to identify emerging trends and determine what the fastest growing, most profitable firms do differently. This year’s study taps into a robust sample. Over 700 firms participated, representing the six industry groups shown below.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Vision Edge Marketing

JANUARY 30, 2024

For example, an industrial machinery manufacturer might invest in product development by designing and introducing more efficient and environmentally friendly equipment, catering to the growing demand for sustainability. Diversification : Entering unrelated markets or industries often with new products/services.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Hinge Marketing

JANUARY 20, 2021

Over the last tumultuous year, the Accounting and Financial Services industry has largely withstood impacts from the global pandemic, an election cycle, and waves of social change. The Hinge Research Institute’s newly released analysis of the Accounting and Financial Services segment of the 2021 High Growth Study reflects these trends.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. As with earlier editions of the research, the 2022 study provides a window into the current state of ABM investments, strategies, and tactics, and reveals what companies with high-performing ABM programs do differently from others.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. For more than a decade Hinge Research Institute has been conducting research into what drives extraordinary growth and profitability in professional services firms. About the sample. About the study. million employees.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. 824 firms across six professional services industry groups participated in this year’s research. Questions like these are what we designed this study to answer.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

BenchmarkONE

APRIL 18, 2019

But in order to get to that point, you absolutely must perform in-depth market research. Once you’ve got a general idea about who your target audience is, the next step is to identify a representative sample of that audience so you can learn more about their actual characteristics, buying habits and challenges. Not sure where to begin?

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. An alternative perspective is provided by new research from Storyblok, the headless CMS platform. By the numbers. Age matters.

Sample 104

Sample Customer Surveys Mobile Marketing Statistics 104

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Respondents were drawn from a range of industries, company sizes and job roles. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. Unpredictability has rocked many industries, including accounting.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. We conducted further research to find and identify primary triggers and personas. We used the triggers as the basis for our strategy and messaging.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Biznology

JUNE 25, 2020

Across the board, our research clearly shows that organizations of all types and sizes are focusing on employees. NOTE: The JEM survey sample size was less than 100 organizations and therefore not a statistically relevant sample. Thank you to those of you who participated. Are you ready for The Third Wave?

Organization 197

Organization Sample Enterprise Management Consulting 197

Convert

OCTOBER 18, 2022

Courses lay the foundation but our industry is protean. Keeping a finger on the pulse of breakthroughs, new technologies, debates, and research is the best way to stay immersed in optimization (which is a less a career and more a way of life). Are there research papers included? Dig in deeply. Consume them right away.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Spiralytics

MARCH 27, 2024

Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. Many praise the flexibility , project diversity, and industry growth opportunities. Build an appealing portfolio to show writing samples. This is where thorough research skills come in.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

B2B Marketing Directions

FEBRUARY 13, 2022

(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar screens of many B2B marketers. Our February Research Round-Up fits that description nicely.

Buy 52

Buy Research Personalization Work Management 52

Tony Zambito

JUNE 8, 2020

In talking and sampling with decision-makers, questions are surfacing such as: When and how should we resume marketing and selling? The buyer insights research will take the form of a longitudinal monitoring study with multiple waves of data collection and buyer interviews taking place over the course of two years.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. Industry Report: The Embrace of Immersive Content (Ceros). This small sample of companies have very distinct values and beliefs.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Content Marketing Institute

JULY 19, 2018

Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.). research Click To Tweet. Focus on building an audience. How you can use this insight.

Research 107

Research Planning Content Marketing Peer-to-peer 107

illumin

JANUARY 9, 2024

Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. According to research from McKinsey , most advertisers are currently splitting their business between an average of four retail media networks (RMNs). eMarketer predicts that retail will spend $73.55

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

B2B Marketing Directions

JUNE 18, 2023

Research surveys and survey reports * have become important marketing tools for many B2B companies. As a practical matter, therefore, real thought leadership content requires primary research , and surveys are one of the most widely-used forms of primary research.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52