INDUSTRY INSIGHTS YOUR PEERS ARE READING
Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research. MORE
At the Hinge Research Institute, we’ve been busy assessing the state of the professional services marketplace – and the ways that high-visibility experts are transforming their industries. An unparalleled resource for rising Visible Experts in each of these four industries. MORE
Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. Visit my website for more content on industrial marketing.]. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article. MORE
Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Visit my website for more content on industrial marketing.]. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. MORE
Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email. Email Marketing Industry News customer experience digital marketing email marketing MORE
“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual. MORE
Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. One thing is certain; “business as usual” is not working in the industrial sector. MORE
Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Visit my website for more content on industrial marketing.]. MORE
Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content MORE
Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. The post Are marketers fueling the fake news industry? MORE
Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Any IndustryVideo Transcription. MORE
New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? To learn more about marketers, their original research, and the advantages that come with conducting research in-house, Mantis Research in partnership with Buzzsumo recently published the “How Marketers Create and Publish Original Research in 2018” report. MORE
Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool. MORE
Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Research Strategy benchmarks Stats survey MORE
BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog. MORE
That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. We hope you find the research valuable. Stop me if you’ve heard this one. MORE
It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. MORE
by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. Today, it is imperative that you consider your industrial website to be as important as your star salesperson. That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Your industrial website must be a true reflection of your company, its products and services. MORE
I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. MORE
However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? MORE
And it’s sort of our mission in life, at least in the business to business space where I spend most of my time, trying to understand with data, with research, with analytics, what does world-class B2B selling and marketing look like? We get after that, again, with all sorts of analysis and research. It’s funny, we’re actually industry agnostic. This is brand new research for us. And we just don’t find that to be the case at all in our research. MORE
The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. CMIContent #research Click To Tweet. Content Marketing Research Findings from CMI Research MORE
What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year. MORE
Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing. MORE
Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase. MORE
One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Often, I find industrial websites designed with no thought given to traffic conversion. I suggest that you create a digital self-service center on your industrial Website. MORE
As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. B2B Marketing News Industry News B2B digital marketing marketing MORE
Content Marketing for B2B industrial product & services companies comes with a unique set of challenges. If so, you may have already learned that if not properly planned, industrial content marketing can lead to a lot of time, work and money spent on very little results. Define Your Long Term Industrial Marketing Strategy. B2B Industrial products & services tend to have big price points, and heavily considered buying processes. MORE
When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China. MORE
The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. Research studies have been done on this subject. MORE
This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan. MORE
The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them). David Tweets @circle_research. MORE
Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. Visit my website for more content on industrial marketing.]. MORE
This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan. MORE
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Customer Experience Industry News content marketing customer experience digital marketing MORE
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. MORE
Industrial Marketing Today
JANUARY 11, 2019
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.
Hinge Marketing
FEBRUARY 7, 2019
Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing.
KoMarketing Associates
JANUARY 2, 2019
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Customer Experience Industry News content marketing customer experience digital marketing
Industrial Marketing Today
NOVEMBER 2, 2015
Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content
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Biznology
FEBRUARY 21, 2018
Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. The post Are marketers fueling the fake news industry?
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Industrial Marketing Today
APRIL 20, 2018
Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.
The B2B Research Blog
NOVEMBER 16, 2014
Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.
Industrial Marketing Today
JUNE 24, 2016
Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. Visit my website for more content on industrial marketing.].
Brightedge
NOVEMBER 21, 2018
BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.
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Industrial Marketing Today
JULY 14, 2016
Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Visit my website for more content on industrial marketing.].
Webbiquity
JANUARY 7, 2014
What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year.
Aberdeen
FEBRUARY 12, 2019
Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase.
KoMarketing Associates
JUNE 26, 2018
New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? To learn more about marketers, their original research, and the advantages that come with conducting research in-house, Mantis Research in partnership with Buzzsumo recently published the “How Marketers Create and Publish Original Research in 2018” report.
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Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.
KoMarketing Associates
SEPTEMBER 7, 2017
Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email. Email Marketing Industry News customer experience digital marketing email marketing
Inbox Insight
JANUARY 15, 2019
This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan.
Hinge Marketing
MARCH 30, 2015
At the Hinge Research Institute, we’ve been busy assessing the state of the professional services marketplace – and the ways that high-visibility experts are transforming their industries. An unparalleled resource for rising Visible Experts in each of these four industries.
Industrial Marketing Today
JULY 8, 2012
One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Often, I find industrial websites designed with no thought given to traffic conversion. I suggest that you create a digital self-service center on your industrial Website.
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generation company to deliver the same results for every industry. Because generating leads for healthcare industry. for the automobile industry. the lead generation company is with your industry, the more effective they’ll be. specifically about your industry.
Industrial Marketing Today
MAY 15, 2012
However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ?
Industrial Marketing Today
DECEMBER 1, 2011
“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual.
Industrial Marketing Today
AUGUST 27, 2012
Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. One thing is certain; “business as usual” is not working in the industrial sector.
Industrial Marketing Today
MARCH 23, 2012
by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. Today, it is imperative that you consider your industrial website to be as important as your star salesperson. That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Your industrial website must be a true reflection of your company, its products and services.
Industrial Marketing Today
MARCH 11, 2013
Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Visit my website for more content on industrial marketing.]. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article.
Industrial Marketing Today
DECEMBER 15, 2011
I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies.
Content Marketing Institute
MAY 4, 2018
That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. We hope you find the research valuable. Stop me if you’ve heard this one.
KoMarketing Associates
SEPTEMBER 22, 2016
When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China.
Roketto
APRIL 12, 2018
Content Marketing for B2B industrial product & services companies comes with a unique set of challenges. If so, you may have already learned that if not properly planned, industrial content marketing can lead to a lot of time, work and money spent on very little results. Define Your Long Term Industrial Marketing Strategy. B2B Industrial products & services tend to have big price points, and heavily considered buying processes.
Hinge Marketing
FEBRUARY 8, 2017
Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Any IndustryVideo Transcription.
Biznology
JULY 28, 2015
Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool.
B2B Lead Generation
FEBRUARY 6, 2018
And it’s sort of our mission in life, at least in the business to business space where I spend most of my time, trying to understand with data, with research, with analytics, what does world-class B2B selling and marketing look like? We get after that, again, with all sorts of analysis and research. It’s funny, we’re actually industry agnostic. This is brand new research for us. And we just don’t find that to be the case at all in our research.
Industrial Marketing Today
JUNE 22, 2012
The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. Research studies have been done on this subject.
Content Marketing Institute
MARCH 14, 2018
The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. CMIContent #research Click To Tweet. Content Marketing Research Findings from CMI Research
Industrial Marketing Today
NOVEMBER 14, 2013
Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. Visit my website for more content on industrial marketing.]. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article.
Industrial Marketing Today
JANUARY 25, 2012
It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”.
Digital B2B Marketing
FEBRUARY 5, 2013
Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Research Strategy benchmarks Stats survey
Inbox Insight
JANUARY 15, 2019
This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan.
The B2B Research Blog
NOVEMBER 11, 2014
The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them). David Tweets @circle_research.
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