INDUSTRY INSIGHTS YOUR PEERS ARE READING
Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research. MORE
While I maintain some contact with the dealer world I once called home, I’ve come to realize how far our industry has come. In the case of automotive, the industry’s marketing support has limited innovation at least in part due to self-interest, stagnant relationships, and complacency. MORE
Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. Gain C-Suite buy-in for your research. MORE
A lot of intent data industry rumblings were in the news this week. Industry Rumblings. Additional insights into market trends can be attained via market research , market surveys, and customer feedback. MORE
In Caroline’s earlier post “ 19 Marketing Statistics Every Manufacturer Should Know ” she shared the observation that 56% of industrial professionals don’t contact a vendor until they compare & evaluate vendors through supplier website content. A person just beginning research about your product may not be influenced by how big or small or competitively priced the competitor is. Consider it potential clients giving you free product development market research.). MORE
The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. MORE
The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. MORE
Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email. Email Marketing Industry News customer experience digital marketing email marketing MORE
Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Visit my website for more content on industrial marketing.]. MORE
by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. The discussion has come full circle to AdExchanger’s inaugural Industry Preview event, which brought more than 200 marketers together this week at The Times Center in New York. MORE
Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content MORE
Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. The post Are marketers fueling the fake news industry? MORE
New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? To learn more about marketers, their original research, and the advantages that come with conducting research in-house, Mantis Research in partnership with Buzzsumo recently published the “How Marketers Create and Publish Original Research in 2018” report. MORE
Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool. MORE
Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. MORE
Thanks for tuning in to Hinge’s Research Roundup. For more research backed insights, visit hingemarketing.com, connect with me on LinkedIn , and follow me on Twitter @ John_Tyreman. The post Research Roundup – part 6 appeared first on Hinge Marketing. Any Industry MORE
Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Research Strategy benchmarks Stats survey MORE
BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog. MORE
That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. We hope you find the research valuable. Stop me if you’ve heard this one. MORE
The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. CMIContent #research Click To Tweet. Content Marketing Research Findings from CMI Research MORE
What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year. MORE
Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing. MORE
Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase. MORE
As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. B2B Marketing News Industry News B2B digital marketing marketing MORE
Content Marketing for B2B industrial product & services companies comes with a unique set of challenges. If so, you may have already learned that if not properly planned, industrial content marketing can lead to a lot of time, work and money spent on very little results. Define Your Long Term Industrial Marketing Strategy. B2B Industrial products & services tend to have big price points, and heavily considered buying processes. MORE
When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China. MORE
Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 5 appeared first on Hinge Marketing. MORE
This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan. MORE
The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them). David Tweets @circle_research. MORE
BuzzSumo has access to some of the world’s most robust Facebook data, which powers lots of incredible research studies like this one where we analyzed content from 20,000 influential Facebook Business Pages. We didn’t sit in a conference room and say, ‘Oh, let’s do some market research.’ MORE
Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. Visit my website for more content on industrial marketing.]. MORE
In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. MORE
Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0 MORE
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Customer Experience Industry News content marketing customer experience digital marketing MORE
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. MORE
Industrial Marketing Today
JANUARY 11, 2019
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.
Kaon
FEBRUARY 28, 2019
Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0
KoMarketing Associates
JANUARY 2, 2019
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Customer Experience Industry News content marketing customer experience digital marketing
Biznology
FEBRUARY 21, 2018
Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. The post Are marketers fueling the fake news industry?
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Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? business-to-business (B2B) industry. in the B2B Industry? Paradigm of Strategic Value-Based.
Marketing Insider Group
MARCH 7, 2019
The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.
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The B2B Research Blog
NOVEMBER 16, 2014
Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.
KoMarketing Associates
FEBRUARY 5, 2019
As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. B2B Marketing News Industry News B2B digital marketing marketing
Industrial Marketing Today
NOVEMBER 2, 2015
Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content
Hinge Marketing
FEBRUARY 27, 2019
Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 5 appeared first on Hinge Marketing.
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industry. Research The first step in any selling venture is to do your research. Researching the government agency you are interested in. When you first begin researching the agency you are. You will want to spend some time researching applicable.
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Brightedge
NOVEMBER 21, 2018
BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.
Webbiquity
JANUARY 7, 2014
What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year.
Hinge Marketing
MARCH 28, 2019
Thanks for tuning in to Hinge’s Research Roundup. For more research backed insights, visit hingemarketing.com, connect with me on LinkedIn , and follow me on Twitter @ John_Tyreman. The post Research Roundup – part 6 appeared first on Hinge Marketing. Any Industry
Industrial Marketing Today
APRIL 20, 2018
Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.
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Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.
Measure Up Marketing
FEBRUARY 21, 2019
Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. Gain C-Suite buy-in for your research.
KoMarketing Associates
SEPTEMBER 7, 2017
Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email. Email Marketing Industry News customer experience digital marketing email marketing
KoMarketing Associates
JUNE 26, 2018
New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? To learn more about marketers, their original research, and the advantages that come with conducting research in-house, Mantis Research in partnership with Buzzsumo recently published the “How Marketers Create and Publish Original Research in 2018” report.
Industrial Marketing Today
JUNE 24, 2016
Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. Visit my website for more content on industrial marketing.].
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generation company to deliver the same results for every industry. Because generating leads for healthcare industry. for the automobile industry. the lead generation company is with your industry, the more effective they’ll be. specifically about your industry.
Industrial Marketing Today
JULY 14, 2016
Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Visit my website for more content on industrial marketing.].
Aberdeen
FEBRUARY 12, 2019
Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase.
KoMarketing Associates
SEPTEMBER 22, 2016
When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China.
Inbox Insight
JANUARY 15, 2019
This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Biznology
JULY 28, 2015
Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool.
Content Marketing Institute
MAY 4, 2018
That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. We hope you find the research valuable. Stop me if you’ve heard this one.
Roketto
APRIL 12, 2018
Content Marketing for B2B industrial product & services companies comes with a unique set of challenges. If so, you may have already learned that if not properly planned, industrial content marketing can lead to a lot of time, work and money spent on very little results. Define Your Long Term Industrial Marketing Strategy. B2B Industrial products & services tend to have big price points, and heavily considered buying processes.
Buffer
JANUARY 10, 2019
BuzzSumo has access to some of the world’s most robust Facebook data, which powers lots of incredible research studies like this one where we analyzed content from 20,000 influential Facebook Business Pages. We didn’t sit in a conference room and say, ‘Oh, let’s do some market research.’
Content Marketing Institute
MARCH 14, 2018
The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. CMIContent #research Click To Tweet. Content Marketing Research Findings from CMI Research
Digital B2B Marketing
FEBRUARY 5, 2013
Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Research Strategy benchmarks Stats survey
The B2B Research Blog
NOVEMBER 11, 2014
The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them). David Tweets @circle_research.
Modern Marketing
JANUARY 22, 2014
by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. The discussion has come full circle to AdExchanger’s inaugural Industry Preview event, which brought more than 200 marketers together this week at The Times Center in New York.
Zoominfo
MARCH 3, 2019
In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals.
Buffer
NOVEMBER 8, 2018
Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals.
Fathom
OCTOBER 8, 2013
In Caroline’s earlier post “ 19 Marketing Statistics Every Manufacturer Should Know ” she shared the observation that 56% of industrial professionals don’t contact a vendor until they compare & evaluate vendors through supplier website content. A person just beginning research about your product may not be influenced by how big or small or competitively priced the competitor is. Consider it potential clients giving you free product development market research.).
KoMarketing Associates
AUGUST 28, 2018
The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.
Biznology
NOVEMBER 9, 2015
While I maintain some contact with the dealer world I once called home, I’ve come to realize how far our industry has come. In the case of automotive, the industry’s marketing support has limited innovation at least in part due to self-interest, stagnant relationships, and complacency.
Aberdeen
FEBRUARY 26, 2019
A lot of intent data industry rumblings were in the news this week. Industry Rumblings. Additional insights into market trends can be attained via market research , market surveys, and customer feedback.
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