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Using Industry Research to Fuel Category Leadership

Heinz Marketing

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? When you regularly generate quality research, people notice.

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Industrial Lead Generation – MQL vs SQL

Industrial Marketing Today

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Read more The post, %Industrial Lead Generation – MQL vs SQL% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

MQL 289
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Manufacturing Marketing in the Age of Industry 4.0

Industrial Marketing Today

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0%

Aging 285
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How to Conduct and Publish Industry Research

Marketing Insider Group

If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. What is industry research?

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. our ongoing study of buyer behavior in the consulting industry. Consulting Buyer Behavior Research

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New Research: How Buyer Expectations Have Changed in the Government Contracting Industry

Hinge Marketing

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. About the Research. Research Report Inside the Buyer’s Brain, Government Contracting Edition.

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Content Planning for Industrial Marketers

Industrial Marketer

As the industrial buying journey has become more elongated and complex, and more buyers are doing a majority of their research online before engaging with companies, solid content planning has become an essential starting point for industrial marketing.

Plan 81
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What You Need to Know About Marketing to Engineers in 2023

Industrial Marketing Today

Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. It is packed with valuable research data and expert opinions. Industrial Marketing manufacturing content marketing

Opinions 303
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Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Industry 234
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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

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The Most Effective Guide to Keyword Research

Marketing Insider Group

Keyword research! Keyword research is the foundation for your overall content strategy. Here’s the problem: many people — even professional marketers— see keyword research as a simple process that lists focus words and phrases and dumps them as much as possible into blog articles.

Keyword 281
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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. What is brand research? What is the ultimate goal of brand research? That’s where brand research comes in.

Research 156
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Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Industrial Marketing Today

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].

Industry 214
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Industrial Marketing – Budgets, Challenges and Performance

Industrial Marketing Today

Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.

Industry 156
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The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

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5 Best Practices for Industrial Web Design

Industrial Marketer

Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website.

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Industrial Marketing for Manufacturers: New Research Findings

Industrial Marketing Today

Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). FYI, I’m one of the keynote speakers at the … Industrial Marketing for Manufacturers: New Research Findings Read More » The post Industrial Marketing for Manufacturers: New Research Findings by Achinta Mitra appeared first on Industrial Marketing Today.

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The Importance of Research In Business Growth

Hinge Marketing

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. In fact, their clients were much more concerned about how well the firm understood their industry. Let’s face it.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Image credit: Zoom and Qualtrics Research.

Research 235
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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.

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The State of B2B Influencer Marketing [Research]

Webbiquity

But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing.

Research 199
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Original Research: The Best Way to Establish Brand Authority in Your Niche

DivvyHQ

After all, they’re at the pinnacle of their respective industries. Which is why every company – especially industry kingpins – needs to build and maintain brand authority. One of the best ways to do that is with content that you support with original research.

Research 101
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Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

Industry 285
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A Two-Pronged Approach to Your Market Research Process

Hinge Marketing

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process.

Research 126
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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

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Is Your Industrial Website Leaking Leads?

Industrial Marketing Today

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Often, I find industrial websites designed with no thought given to traffic conversion. I suggest that you create a digital self-service center on your industrial Website.

Industry 221
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Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Competitive Research.

Industry 279
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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. One thing is certain; “business as usual” is not working in the industrial sector.

Industry 228
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Do You Believe in Industrial Websites?

Industrial Marketing Today

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. Today, it is imperative that you consider your industrial website to be as important as your star salesperson. That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Your industrial website must be a true reflection of your company, its products and services.

Industry 224
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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

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Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Visit my website for more content on industrial marketing.].

Industry 157
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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Industry events are less impactful for Millennial and Gen Z buyers, though this may change over time, especially post-pandemic.

Buy 252
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Are marketers fueling the fake news industry?

Biznology

Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. The post Are marketers fueling the fake news industry? If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

Industry 149
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How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. Visit my website for more content on industrial marketing.]. Content Marketing content marketing for distributors Industrial content marketing Industrial sales

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

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Four Professional Services Findings from our Inside the Buyer’s Brain Research

Hinge Marketing

What do they think of firms like ours in our industry? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Any Industry Research

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5 Customer Research Methods No B2B Company Should Skip

Contently

Customer research can surprise you. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research.

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Research: Core Web Vitals Ranking Boost by Industry via @martinibuster

Search Engine Journal

Research unveils which industries may receive a ranking boost, which will fall behind and explores the reasons why The post Research: Core Web Vitals Ranking Boost by Industry via @martinibuster appeared first on Search Engine Journal.

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The Only 5 Keyword Research Tools You’ll Ever Need

Marketing Insider Group

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. All digital marketing starts and ends with keyword research. New to keyword research?

Keyword 183