Expert insights. Personalized for you.
As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization. About 88% of those who use original research plan to conduct additional research within the next 12 months. MORE
The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. MORE
Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email. Email Marketing Industry News customer experience digital marketing email marketing MORE
This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Often research is the best way to do that.”. Gust post from by Denise Dubie . MORE
Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content MORE
Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. The post Are marketers fueling the fake news industry? MORE
New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? To learn more about marketers, their original research, and the advantages that come with conducting research in-house, Mantis Research in partnership with Buzzsumo recently published the “How Marketers Create and Publish Original Research in 2018” report. MORE
Discover the competition and reveal strategies and tactics of any industry player with these top 19 competitive intelligence tools, including SEMrush Market Explorer and SEMrush Traffic Analytics. Market Research MORE
In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. Any Industry Research Video Blogs MORE
Thanks for tuning in to Hinge’s Research Roundup. For more research backed insights, visit hingemarketing.com, connect with me on LinkedIn , and follow me on Twitter @ John_Tyreman. The post Research Roundup – part 6 appeared first on Hinge Marketing. Any Industry MORE
With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. These requests can be a good data source for keyword research. MORE
Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Secondary research. MORE
Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). Visit my website for more content on industrial marketing.]. MORE
Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. MORE
These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. Doing original research is no walk in the park… . MORE
What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year. MORE
Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Launching with Co-branding with Research. MORE
Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing. MORE
Conducting prospect research can help you alleviate their concerns. The more you know about a prospect’s business, industry and role, the greater your chances of building an emotional bridge with them—and the easier it will be for them to trust you. Who and When Should You Research? MORE
B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. B2B Marketing News Industry News B2B Marketing content marketing MORE
As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. B2B Marketing News Industry News B2B digital marketing marketing MORE
To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Research Market Research MORE
Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 5 appeared first on Hinge Marketing. MORE
For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. ” Up until a few years ago investing in research was a leap of faith. MORE
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.]. MORE
In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. In the past 12 months, 39% of marketers published original research . Research takes time. MORE
“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Contact us to learn more about using research as content. MORE
We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. MORE
Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0 MORE
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Customer Experience Industry News content marketing customer experience digital marketing MORE
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. MORE
Industrial Marketing Today
JANUARY 11, 2019
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.
Hinge Marketing
FEBRUARY 7, 2019
Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing.
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Kaon
FEBRUARY 28, 2019
Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0
Biznology
FEBRUARY 21, 2018
Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. The post Are marketers fueling the fake news industry?
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Hinge Marketing
APRIL 15, 2020
Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Secondary research.
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Hinge Marketing
JUNE 25, 2020
Conducting prospect research can help you alleviate their concerns. The more you know about a prospect’s business, industry and role, the greater your chances of building an emotional bridge with them—and the easier it will be for them to trust you. Who and When Should You Research?
KoMarketing Associates
JANUARY 2, 2019
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Customer Experience Industry News content marketing customer experience digital marketing
Industrial Marketing Today
AUGUST 20, 2019
Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). Visit my website for more content on industrial marketing.].
Hinge Marketing
FEBRUARY 27, 2020
“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Contact us to learn more about using research as content.
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”
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Webbiquity
JANUARY 7, 2014
What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year.
Hinge Marketing
JANUARY 9, 2020
Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Launching with Co-branding with Research.
Hinge Marketing
FEBRUARY 27, 2019
Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 5 appeared first on Hinge Marketing.
Conductor
APRIL 21, 2020
With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. These requests can be a good data source for keyword research.
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
Industrial Marketing Today
NOVEMBER 2, 2015
Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content
Marketing Insider Group
MAY 18, 2020
We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.
SEMrush
JUNE 26, 2019
To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Research Market Research
KoMarketing Associates
OCTOBER 21, 2019
As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization. About 88% of those who use original research plan to conduct additional research within the next 12 months.
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.
Industrial Marketing Today
DECEMBER 4, 2019
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].
KoMarketing Associates
FEBRUARY 5, 2019
As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. B2B Marketing News Industry News B2B digital marketing marketing
Marketing Insider Group
SEPTEMBER 16, 2019
This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Often research is the best way to do that.”. Gust post from by Denise Dubie .
Marketing Insider Group
OCTOBER 30, 2019
Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?
Hinge Marketing
SEPTEMBER 30, 2019
For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. ” Up until a few years ago investing in research was a leap of faith.
SEMrush
SEPTEMBER 15, 2019
Discover the competition and reveal strategies and tactics of any industry player with these top 19 competitive intelligence tools, including SEMrush Market Explorer and SEMrush Traffic Analytics. Market Research
Hinge Marketing
MARCH 28, 2019
Thanks for tuning in to Hinge’s Research Roundup. For more research backed insights, visit hingemarketing.com, connect with me on LinkedIn , and follow me on Twitter @ John_Tyreman. The post Research Roundup – part 6 appeared first on Hinge Marketing. Any Industry
KoMarketing Associates
JULY 17, 2019
B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. B2B Marketing News Industry News B2B Marketing content marketing
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
BuzzSumo
AUGUST 13, 2019
In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. In the past 12 months, 39% of marketers published original research . Research takes time.
KoMarketing Associates
SEPTEMBER 7, 2017
Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email. Email Marketing Industry News customer experience digital marketing email marketing
Hinge Marketing
DECEMBER 11, 2019
These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. Doing original research is no walk in the park… .
Industrial Marketing Today
APRIL 20, 2018
Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.
Hinge Marketing
MAY 14, 2019
In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. Any Industry Research Video Blogs
KoMarketing Associates
JUNE 26, 2018
New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? To learn more about marketers, their original research, and the advantages that come with conducting research in-house, Mantis Research in partnership with Buzzsumo recently published the “How Marketers Create and Publish Original Research in 2018” report.
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