Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]
Sword and the Script | B2B
APRIL 16, 2024
.” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing.
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