Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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Are marketers fueling the fake news industry?

Biznology

Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. The post Are marketers fueling the fake news industry?

How B2B Marketing is Changing in 2018

Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. We’ve been covering industry news (i.e.,

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7 New BrightEdge Industry Vertical SEO and Marketing Research Reports

Brightedge

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0

Report: Many B2B Marketers are Interested in AI, But Still Lag in Terms of Adoption

KoMarketing Associates

Many B2B marketers are still in the early stages of exploring artificial intelligence (AI) solutions, and as a result, most of them have yet to implement this form of martech, according to new research. B2B Marketing News Industry News artificial intelligence digital marketing martech

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8

Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. About 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

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Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. B2B Marketing News Industry News content marketing digital marketing video marketing

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Report: ‘Pioneering’ CMOs Differ in their Strategy from Marketing Counterparts

KoMarketing Associates

Now, new research is shedding light on what they do differently than their colleagues. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack.

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. Previous research indicates that more marketing emails are now making it into the inboxes of their subscribers.

Report: Marketing Automation Incentives are Fueling Marketers’ Success

KoMarketing Associates

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. Industry News Marketing Technology digital marketing email marketing machine learning

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Report: Marketing Content Often Fails to Resonate with B2B Buyers

KoMarketing Associates

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Previous research shows that video marketing, for instance, is beginning to grow in prominence.

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McKinsey’s insights on personalization and martech: New report

ClickZ

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world.

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Report: Marketers Hold Concerns Surrounding the Use of Automation Tools

KoMarketing Associates

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. Industry News Marketing Technology marketing automation martech Search Engine Marketing

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Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge. Industry News Social Media Marketing digital marketing Search Engine Marketing

Report: Efficiency in Marketing Remains a Top Priority for CMOs

KoMarketing Associates

As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. Simply put, CMOs will need to account for how well their technology investments are performing,” wrote the authors of the report.

Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM. B2B Marketing News Industry News account-based marketing B2B Marketing digital marketing

Report: More Leads Now Coming from Sales Teams than Marketers

KoMarketing Associates

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. The usual assumption is that lead generation is first and foremost a marketing responsibility,” wrote the authors of the report.

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Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.

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Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true? Industry News Performance Measurement digital marketing sales and marketing alignment

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Report: Video Content Now Propelling Success Rates for Email Marketers

KoMarketing Associates

Video content is playing a critical role in how marketers reach out to their target audiences, and new research shows that it is paying off when it is used in email marketing as well. Email Marketing Industry News content marketing email marketing video marketing

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Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization

KoMarketing Associates

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. Industry News Performance Measurement content marketing digital marketing manufacturing

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Report: Customers are Now Driving Marketers’ Data-Driven Initiatives

KoMarketing Associates

As marketers continue to invest in data and analytics to increase their overall effectiveness, new research suggests that customers are actually a driving force behind this area of investment. IAB recently published “The Outlook for Data 2019” report and statistics showed that this year, 69.4

Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. Previous research suggests that social media marketers struggle with it as well.

Industrial Marketing – Budgets, Challenges and Performance

Industrial Marketing Today

Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.

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