Industrial Content Reengineering for Improving WIFM Relevance
Industrial Marketing Today
MARCH 11, 2011
Tweet The challenge for many industrial marketers is making their content relevant to their prospects and customers. Industrial sales cycles are usually several months long and involve numerous people in different roles. question for each of the stakeholders involved in the industrial buying cycle. Why is industrial content reengineering important? It can help to reduce the length of the industrial sales cycle and provide you a competitive advantage.