Industrial Content Reengineering for Improving WIFM Relevance

Industrial Marketing Today

Tweet The challenge for many industrial marketers is making their content relevant to their prospects and customers. Industrial sales cycles are usually several months long and involve numerous people in different roles. question for each of the stakeholders involved in the industrial buying cycle. Why is industrial content reengineering important? It can help to reduce the length of the industrial sales cycle and provide you a competitive advantage.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.


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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

Digital Relevance – An Interview with Ardath Albee


However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here.

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

If you can find the missing data in your industry, you are filling in a blank for that industry and ultimately furthering the industry with your research” said panelist Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Solution. “If But keep in mind depending on your industry, you might not necessarily need your research to answer critical questions such as healthcare or legal issues. Gust post from by Denise Dubie .

Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

Industrial Marketing Today

It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. What does relevant content mean to site visitors who are engineering, manufacturing and industrial professionals? Relevant content will and/or is….

Content Relevance- Keeps It Far From Boring


It could be a few reasons, but most of all, it has to do with relevance of the content. According to the Content Marketing Institute 2014 B2B Content Marketing Benchmark Study, 93% of marketers say they use content marketing, up from 91% last year. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play?

Relevant B2B Content on the Decline


Most B2B content is missing the mark, according to a January research study by Heinz Marketing and ON24. The study polled more than 150 B2B marketing professionals across various roles, industries, and organization sizes.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Creating Relevant B2B Marketing Content: Walk the Talk by Achinta Mitra on June 19, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Relevant Marketing Content Helps B2B Branding by Achinta Mitra on June 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Integrated Industrial Marketing Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. According to a study done by Professor John A.

Industrial B2B marketers have an untapped digital opportunity


No, you don’t have to be the Amazon of your industry. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. Now imagine you work at a scrappy small player in your industry. White Papers and Case Studies. B2B lags in digital.

Keeping your business alive and relevant: Digital Disruption for Professional Services Marketing

Hinge Marketing

The secret sauce is relevance. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. Today, a mere 16% of buyers think their service provider is highly visible in the marketplace — a more than 25% decrease from the 2013 study.

Understanding Your Target Industry: What You Need to Know

Business Brainz

Just learning about your target industry is not enough. It is vital that you understand your target industry in order to create industry-specific marketing communications that resonate well with your prospects operating in the industry. Industry Trends.

Why Relevance Outsmarts Personalization in B2B Marketing


Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience. We can rally around them as audiences, creating relevance as we understand them as a group. Clearly, we have a lot to gain by becoming relevant on the digital marketing pillar that is the web.

Industrial Content Marketing with Purpose

Industrial Marketing Today

Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. However, creating content that will convert traffic into leads in one fell swoop is a challenge since industrial sales typically have long sales cycles and a multitude of stakeholders are involved in the purchase decision. See Problem-centric Industrial Marketing ). See Industrial Marketing Content that Helps Buyers ).

Are Press Releases Still Relevant in Today’s Age of Social Media?

B2B Digital Marketer

You’d be surprised to know that there is actually an entire industry behind it where people are finding success. It’s actually still relevant in today’s age of social media. 09:14 – Case study: auto repair shop.

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Is Your Industrial Website Leaking Leads?

Industrial Marketing Today

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. One caveat to the above rule of thumb – a page for downloading case studies probably will have a very high bounce rate but that doesn’t mean it is bad.

Case Study: Modern Marketing Meets Storytelling Comic Strips


Our campaign features a Creative Professional audience battling data storage villains living within the digital content workflows in the Communications, Media and Entertainment (CME) industry. Through our Nexsan product brand, Imation is a unique position to generate relevant, fun, compelling and highly buzz-worthy content and conversations among geeky and trendy Creative Pros. Don't miss the opportunity to hear more compelling case study stories in person!

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. They know the “why” but are having a difficult time figuring out “how” publishing content will help them sell more of their industrial products.

Create a Content Series for Industrial Marketing

Industrial Marketing Today

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. Update the articles with more recent application notes and/or case studies. That in my opinion is what will make your content relevant and will compel your readers to take action while serving the needs of search engines. Let me know what you think of my industrial marketing strategy of creating a content series.

B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

Those are some of the drawable conclusions from a study by the Demand Gen Report. Buyers say relevant content is key Relevant content plays a larger role in the new buying cycle. Part of relevancy is speaking to business problems unique to a vertical market.

SaaS Content Marketing Strategy | Examples & Case Study

Whale Pages

The first round of content we created was designed to send Google a clear signal about our topical relevance. Remember, the first round of content we created was designed to send Google a clear signal about our topical relevance and to help us start building up topical authority.

Top Marketing Strategies for Contractors in the Building Industry

Navigate the Channel

A recent study showed that fewer than half of all contractor businesses are consistently growing. A mix of Facebook ads and Google Ads in search results and on relevant websites can put you in front of the customers who are looking for construction services like yours.

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study.

3 Quick Strategies for Repurposing Case Studies


Case studies are among the most time-intensive content assets in your library to produce. Consider the best places to reuse your case studies, and set yourself up for ongoing success with a streamlined process you can rely on in the future. Repurposing Case Studies.

Why Relevance Outsmarts Personalization in B2B Marketing


Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience. We can rally around them as audiences, creating relevance as we understand them as a group. Clearly, we have a lot to gain by becoming relevant on the digital marketing pillar that is the web.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Site visitors will quickly scan through your content to determine relevance and if they should spend their time reading more. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual. Industrial buyers are in charge these days, not you.

SEO Tips for Manufacturers and Industrial Companies

SmartBug Media

National SEO: For the majority of manufacturers and industrial companies that can ship their products nationwide or have multiple distribution facilities, a broader content and keyword strategy is recommended to capture the larger audience segment. Target Industry-Specific Keywords.

Accounting and Financial Services Industry Report 2020

Hinge Marketing

The Accounting and Financial Services industry is poised for a period of rapid change that is likely to produce some clear winners and some firms that face a troubled future. Download the 2020 High Growth Study: Accounting & Financial Services Edition.

Packaging Case Studies to Increase Their Promotional Value


Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation. Another idea for this organizing project is to create a table that shows how the individual case studies fit into multiple categories.

How to Create Case Study Videos That Win New Business


Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? The 3 Types of Case Study Videos 4.

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. Several studies have shown that these lead generation challenges hold true across the board in B2B marketing. A similar trend is seen in the industrial sector.

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High Growth 2020 Study Shows Companies Can Grow 3x Faster by Using These 5 Strategies

Hinge Marketing

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Any Industry

Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise


That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. animation, motion, sound effects, screenshots) and relevant video titles have an even higher chance of memorability. KITCHENER, Ont.

High Growth 2021 Study Shows How Some Firms Are Thriving in Uncertainty

Hinge Marketing

It gives me great pleasure to release this year’s High Growth Study. Covering the entire professional services marketplace, it is the largest and most comprehensive study of its kind. Download the 2021 High Growth Study Executive Summary. About the study.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies.

Study: Personalization Efforts Leading to Increased Profitability

KoMarketing Associates

The “2017 Personalization Development Study” from Monetate found that 95 percent of marketers who increased their ROI three-fold through personalization saw a rise in profitability last year. Approximately 70 percent are “extremely” or “somewhat” concerned about whether their business will still be relevant and competitive within the next two years. Customer Experience Industry News content marketing content personalization customer experience digital marketing