Delivery relevancy


Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. People change their minds in seconds and always try to find what is more relevant to them, not which brand to follow, because they have been empowered to look for more, to ask for more. Relevancy for brands means revenues.

23% of Marketers Still Struggling to Produce Relevant Content

KoMarketing Associates

Marketers have a wide array of data at their fingertips, but new research suggests that many of them are still struggling to deliver relevant content to their customers and prospects. About 28% claimed that they would like to position themselves as thought leaders in their industry.


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Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing ManufacturersI am not referring to the age-old question, “What will we write about?”

Writing Technical Blog Posts for Engineers and Industrial Professionals

Industrial Marketing Today

In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. Better Segmentation, More Relevance.

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Industrial Blogging – An Underutilized Content Marketing Tactic

Industrial Marketing Today

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Blogs Industrial content creation

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Digital Relevance – An Interview with Ardath Albee


However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here.

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn their trust and build stronger relationships? Visit my website for more content on industrial marketing.].

Loyalty Auctions: The Next Reward For B2B Markets

If you’ve never used auction techniques to drive engagement in your employee, channel partner or customer rewards programs, you’re missing out! Find out why and how to in this Best Practices Guide from industry leader Reward Paths.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation

But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Their creative and graphics-laden emails don’t speak to my concerns or motivations at all, and each non-relevant message I receive is basically programming me to ignore or delete future messages from them.

4 Strategies to Increase Content Relevance and Reignite Your B2B Content Marketing Plan

Hinge Marketing

They are fully aware that their firm ought to be producing relevant content as a marketing strategy, but they’re stuck on the starting line wondering how to even get started. And the frustrated marketer can, too—by reframing and looking at it through the lens of content relevance.

Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

Industrial Marketing Today

It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. What does relevant content mean to site visitors who are engineering, manufacturing and industrial professionals? Relevant content will and/or is….

Relevant B2B Content on the Decline


The study polled more than 150 B2B marketing professionals across various roles, industries, and organization sizes. One in five reported feeling very or extremely confident that they’re creating relevant content.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

If you can find the missing data in your industry, you are filling in a blank for that industry and ultimately furthering the industry with your research” said panelist Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Solution. “If But keep in mind depending on your industry, you might not necessarily need your research to answer critical questions such as healthcare or legal issues. Gust post from by Denise Dubie .

Content Relevance- Keeps It Far From Boring


It could be a few reasons, but most of all, it has to do with relevance of the content. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play? In a post dated July 14, 2011 (ages ago) in Social Media Explorer by Michael Brito from Edleman Digital, Brito talks about the importance of relevant content.

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Email marketing has been a staple of industrial marketing for a long time. IMO, they are and will continue to be very useful provided your content is relevant. The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. The single biggest benefit is its power of relevance.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Creating Relevant B2B Marketing Content: Walk the Talk by Achinta Mitra on June 19, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle.

Email Marketing Strategy for Travel and Tourism Industry


Tourism is one of the largest industries across the world. In 2019, the American travel and tourism industry alone contributed around 580.7 Source: statista According to Mobility Market Outlook, the tourism industry could generate a revenue of 447.4

6 Marketing Skills in the New Decade | How to Stay Relevant


To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. According to marketing industry influencer Krista Neher , the human brain can process images up to 60,000 times faster than words. 5 Industry Knowledge.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Relevant Marketing Content Helps B2B Branding by Achinta Mitra on June 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Integrated Industrial Marketing Branding is usually not a popular topic in B2B marketing, especially in the industrial sector.

Industrial B2B marketers have an untapped digital opportunity


No, you don’t have to be the Amazon of your industry. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. Now imagine you work at a scrappy small player in your industry. B2B lags in digital. In some places more than others.

Why Relevance Outsmarts Personalization in B2B Marketing


Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience. We can rally around them as audiences, creating relevance as we understand them as a group. Clearly, we have a lot to gain by becoming relevant on the digital marketing pillar that is the web.

Industrial Content Marketing with Purpose

Industrial Marketing Today

Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. However, creating content that will convert traffic into leads in one fell swoop is a challenge since industrial sales typically have long sales cycles and a multitude of stakeholders are involved in the purchase decision. See Problem-centric Industrial Marketing ). See Industrial Marketing Content that Helps Buyers ).

Manufacturing Industry Marketers Must Adjust to Industry 4.0


Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0 ” The report highlights how AR is helping the manufacturing industry adjust to this fourth industrial revolution and, in turn, propelling the AR industry outlook.

Is Your Industrial Website Leaking Leads?

Industrial Marketing Today

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Often, I find industrial websites designed with no thought given to traffic conversion. I suggest that you create a digital self-service center on your industrial Website.

Why Is Email Marketing Vital For The B2B Industry?

Only B2B

Strategic email campaigns are all about personalization and relevant content, produced on interior platforms, with a perfect email body, and the market research and analysis details. The post Why Is Email Marketing Vital For The B2B Industry?

Content Marketing, Buyer’s Journey, And B2B Industry?

Only B2B

We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. . Are the ranked pages fresh to the content and have relevance? The post Content Marketing, Buyer’s Journey, And B2B Industry?

Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Unlike David Letterman’s Top Ten list; my industrial marketing blog posts are listed in decreasing order of popularity. Innovative Uses of QR Codes by the AEC Industry. Deconstructing the Four Stages of the Industrial Buy Cycle. 3 Business Blogs with Proven ROI from Industrial Companies.

Keeping your business alive and relevant: Digital Disruption for Professional Services Marketing

Hinge Marketing

The secret sauce is relevance. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. Lastly, if you’re not relevant, even the best digital marketing will have little impact. Any Industry

2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevancy

Marketing Insider Group

PAN Communications sought out the full spectrum of predictions from our clients and top influencers in the industry. The post 2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevancy appeared first on Marketing Insider Group. With 2019 just around the corner, every marketer is looking to forecast trends and opportunities to stay creative and ahead of competitors.

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. They know the “why” but are having a difficult time figuring out “how” publishing content will help them sell more of their industrial products.

Rank For Lawyer SEO Terms Relevant To Your Firm


Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Read time: 7 min How should law firms do SEO?

Create a Content Series for Industrial Marketing

Industrial Marketing Today

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. That in my opinion is what will make your content relevant and will compel your readers to take action while serving the needs of search engines. Let me know what you think of my industrial marketing strategy of creating a content series. Happy New Year!

The Disruptive Forces Reshaping the Marketing Industry


At a recent panel discussion - formed part of the recent Modern Marketing Tour Melbourne, Australia conducted by Oracle Marketing Cloud featured three leading Australian marketers who shared their views on the forces shaping their industry. Across the industry, she sees things shifting from the 'mad men' era to the 'math men' era as organisations take advantage of new technologies to forge closer relationships with their audiences.