Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? For example, you can release tenants of research to gather initial feedback. How do I get started?

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. In fact, their clients were much more concerned about how well the firm understood their industry. The Real Importance of Research in Business Growth.

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. Cross Industry Comparisons Included.

Consulting 157

Consulting Research Work Management Marketing Management 157

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Hinge Marketing

NOVEMBER 10, 2022

To help you understand and navigate the new landscape, the Hinge Research Institute has released its 4 th edition of Inside the Buyer’s Brain: AEC Industry. About the Research. Our just-released 4th edition details the perspectives of almost 300 buyers and more than 1,400 sellers of AEC services. Download Now.

Peer-to-peer 19

Peer-to-peer Research Terms and Conditions Lead Scoring 19

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Business Brainz

MARCH 21, 2021

Why research for ABM? Research is significant particularly at the early stages of any Account-Based Marketing program The importance of research is implied by the importance of organizations resolving their understanding of where Account-Based Marketing fits in their overall business objectives. How research can humanize ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Integral Ad Science released its “Industry Pulse Report,” which looked at how marketers are investing in social media.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

Conductor

APRIL 21, 2020

With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. These requests can be a good data source for keyword research. This then sparked further research around different topics. Use Google Trends.

Keywords 111

Keywords Research Tips SERP 111

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. The more you know about a prospect’s business, industry and role, the greater your chances of building an emotional bridge with them—and the easier it will be for them to trust you. What Is Prospect Research and Why Is it so Important? You’ll earn their respect.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Televerde

JANUARY 14, 2020

Arouet provides personalized services to help women increase their success and avoid recidivism once they’re released. Findings from Arizona State University’s Seidman Research Institute. Program participants may contribute an additional $27M in personal income taxes over their post-release lifetime due to increased earnings.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

KoMarketing Associates

NOVEMBER 29, 2022

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. The Revival of B2B In-Person Marketing Events. This is compared to 20.6% recorded in the previous quarter, and the rate of 91.3%

Personalization 218

Personalization Planning Conference Statistics 218

KoMarketing Associates

FEBRUARY 21, 2023

Although marketers are still finding it difficult to leverage their data, new research suggests that they remain committed to improving its quality to unlock its potential. Merkle released its “2022 Q3 Customer Engagement Report,” and data suggested that 23.7%

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. The Company’s Press and Media Releases Page.

Research 88

Research Marketing Automation Services Tips Best Practices 88

KoMarketing Associates

JULY 27, 2021

Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform. “In

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. The short answer?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. And, how can you remedy this issue?

Research 100

Research B2B Thought Leadership Work Management Thought Leadership 100

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. The effects of the COVID-19 pandemic have been felt across the marketing industry. The Impact of the Pandemic on Marketers.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. ” Only 29%?! That doesn’t sound right.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

OCTOBER 5, 2021

Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). Here are six more interesting results from the SWZD research. By industry, more than 70% of companies in manufacturing, retail, and financial services anticipate higher top lines. Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Business Brainz

MARCH 21, 2021

Why research for ABM? Research is significant particularly at the early stages of any Account-Based Marketing program The importance of research is implied by the importance of organizations resolving their understanding of where Account-Based Marketing fits in their overall business objectives. How research can humanize ABM?

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Business Brainz

MARCH 21, 2021

Why research for ABM? Research is significant particularly at the early stages of any Account-Based Marketing program The importance of research is implied by the importance of organizations resolving their understanding of where Account-Based Marketing fits in their overall business objectives. How research can humanize ABM?

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Sword and the Script | B2B

OCTOBER 19, 2021

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on.

Research 62

Research Tips Sales Cycle B2B Sales 62

Trade Press Services

FEBRUARY 19, 2024

As publication experts who support immigrating and non-immigrating experts across all industries, we understand what it takes to effectively establish credibility, visibility, and reputability in any marketplace. Press releases are a valuable medium for sharing news related to research or scholarly contributions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

SalesIntel

NOVEMBER 22, 2021

We have all heard of pre-call research before. The reason we coined the term 3×3 research is that if people spend too much time on pre-call research, they turn into librarians. . People who don’t do the pre-call research at all, let’s call them cowboys. They have way too much research, low activity levels. .

Research 52

Research Top of Funnel Product Peer-to-peer 52

KoMarketing Associates

SEPTEMBER 24, 2020

The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. Assessing the COVID-19 Impact on Marketing.

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

KoMarketing Associates

AUGUST 4, 2020

As the impact of the COVID-19 pandemic continues to be felt, new research suggests that B2B marketers in the exhibition space have needed to make numerous adjustments to their strategies. The Center for Exhibition Industry Research (CEIR) recently released the results of a survey detailing how COVID-19 is impacting B2B exhibition marketers.

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 Pavel: After launching an influencer marketing agency, as our expertise significantly grew, we did research to discover what the real demand in the industry is. billion in 2016 to $16.4 billion in 2022. In our case, that works well.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136