Hubspot

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. Since advertising is the primary method for monetization on YouTube, this is critical information.

Cost Per Thousand 93

Cost Per Thousand CPM Youtube CPA 93

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Marketing Insider Group

DECEMBER 18, 2023

industry, job title, seniority, edu, geo, groups, etc.) Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Webbiquity

AUGUST 4, 2020

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. WebinarNinja.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 127

Statistics Marketing Budget Advertising Agencies Marketing Strategy 127

Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. She has been at CBIZ for two and a half years, recently moving into her position as the Director of Social Media.

Social Media 69

Social Media Youtube B2B Training 69

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Understanding the influencer landscape in the UK The power of influencer marketing extends into fashion and other global industries.

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Marketing Insider Group

JULY 27, 2021

Brands across industries incorporated it into their customer experiences — think VR house tours on real estate web listings, AR-powered virtual dressing rooms where people can “try on” clothes before they buy them, and 3D views of just about any location in the world from Google Maps. and AR and VR content was all around us.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Top Rank Marketing

AUGUST 4, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Have you found your own leading B2B marketing news item that we haven’t yet covered?

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Martech

OCTOBER 30, 2023

Utilize TikTok’s editing tools: TikTok offers a range of editing tools and effects that can enhance your videos. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining. Context) You are a B2B social media marketing expert focused on SaaS software for marketers.

Campaigns 100

Campaigns Top of Funnel Best Practices Marketing AI 100

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

OCTOBER 21, 2021

There are 3 major trends in the digital marketing industry I think everyone will be talking about. Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

SEPTEMBER 6, 2021

Choose a mic model in your price range, but make sure that it is built to capture clean, crisp vocals. This should include two critical parties: Your audience: Consider what your customers and industry consumers are looking for. Your competitors: At this point, everyone has a podcast, social media presence, YouTube channel, and so on.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Meet Christopher Willis the CMO/CPO of Acrolinx.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Unbounce

AUGUST 26, 2021

We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021. iframe videos), and pages with background videos Pages broken down by industry as well as conversion type (e.g., In Almost Every Industry, Videos Do More Harm Than Good. mobile and desktop).

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Programmatic Advertising Platforms: Many programmatic advertising platforms, such as The Trade Desk, MediaMath, and AdRoll, offer retargeting capabilities across a wide range of websites and ad networks.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

AUGUST 10, 2023

Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many other topics. So I was building video games and was in the video game industry for a brief time. In your inbox.

Web 2.0 94

Web 2.0 Work Management Mobile Advertising Youtube 94

Marketing Insider Group

FEBRUARY 22, 2021

Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. You can’t be an expert in everything.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. It seemed like a great deal—at least, he did his best to make it look like one.

Social Media 170

Social Media Media Viral Marketing Class 170

illumin

OCTOBER 25, 2023

Popular tools to track social media trends: There are a wide range of tools available to marketers in order to track social media trends, and many marketers are already using these tools for other aspects of their business. Hootsuite has a wide range of tools for marketers to search trends across several social platforms.

Social Media 52

Social Media Trends Media Demographics 52

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. The ones who just post… anything and everything.

Social Media 131

Social Media Media B2B B2B Thought Leadership 131

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. In the report, HubSpot encourages marketers to consider investing in Facebook, Instagram, YouTube, and TikTok in 2024, since these platforms had the strongest ROI.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Oktopost

NOVEMBER 29, 2020

Each episode is packed with interviews, best practices, stories and actionable takeaways coming from an impressive line-up of guests ranging from company CEOs, CMOs, VPs, Investors, Executive Coaches, Consultants, Politicians, Authors, Professional Career Coaches, and Marketing and Sales Leaders that you will not find anywhere else.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Youtube Transparency 71

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. First Round Review. Intermedia Cloud Communications Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference. Demographic.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. Reddit’s Ask Me Anything is a huge hit across every industry and the concept lends itself well to Stories too. .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Trade Press Services

SEPTEMBER 18, 2023

These specified alerts can be a helpful social listening tool for mentions of your brand, but also offer an automated way to maintain a pulse on the market by tracking keywords related to your industry, network and competition. That said, marketers can still leverage it in B2B industries to set products and services apart from other results.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Oktopost

AUGUST 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Meet Colin. And on Spotify.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

Oktopost

JULY 30, 2020

This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. We’ve collected the top 10 webinar platforms that offer a wide range of features to match your business needs.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Navigate the Channel

JUNE 21, 2023

From July 2021 to June 2022, Pinterest had the highest score with 76/100 of all social platforms (tied with YouTube) on the American Customer Satisfaction Index (ACSI), according to social media management tool Sprout Social and Statista. each year, and YouTube and Instagram are both losing users.” Pinterest has a growth rate of 7.5%

Business 65

Business Social Media Youtube Facebook 65

Sprout Social

JULY 26, 2021

That said, what engages your audience will also vary depending on your industry. With LinkedIn offering a vast range of advertising options as well, the text character limit also varies depending on which ad type you’re running. While YouTube may solely be about video, it also has a few text fields.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Sprout Social

SEPTEMBER 21, 2022

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. YouTube shopping. Currently, only eligible creators can set up shop on YouTube. Shopping apps have made it easier for buyers and sellers to connect in virtually every industry.

Best Practices 126

Best Practices Amazon Youtube Ad Exchange 126

Binary Demand

FEBRUARY 26, 2024

Applications range from predictive analytics to automated lead scoring. Recognizable industry giants like Netflix, Amazon, and Spotify excel in delivering personalized experiences. Brands like Google leverage this personalization to showcase ads across various websites, apps, and platforms like YouTube.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Scoop.it

DECEMBER 29, 2022

Therefore, provide factual and reliable content setting yourself apart as a thought leader in your industry. According to Google , 90% of people discover new products and brands through YouTube. For example, Instagram, YouTube, TikTok, and Snapchat need informational and engaging videos. See an example below from YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83