Marketing Insider Group

SEPTEMBER 15, 2020

Here, content consumption data is broken down into 4 specific categories: Job Function, Job Level, Company Employee Size, and Company Industry. In the Legal industry, Individual Contributors (29.9%) make up the majority of active consumers, followed by the C-Level (15%) & Director (11%) levels. Company Industry.

Work Management 217

Work Management Content Marketing Management Paper 217

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. At our agency , we’ve developed and executed a wide range of MDF-funded programs for dozens of tech clients. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Every writer works at a different pace, but the average time to write a book ranges from four months to a year or more. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Marketing Insider Group

OCTOBER 22, 2020

Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place. White Papers, eBooks, and Research Reports were. Company Industry. White Papers are the most “scientific” and “buttoned-up” of all the content formats.

Analysis 246

Analysis Ad brokers Content Work Management 246

Content Standard

AUGUST 12, 2021

Here’s how brands use it to drive industry discussions and pioneer innovation. While this content usually doesn’t promote products or services, it brings value to the brand by establishing industry expertise and topic ownership, elevating brand awareness, building a stronger brand reputation, and deepening brand affinity.

Thought Leadership 139

Thought Leadership Differentiation Paper Lead Scoring 139

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Webbiquity

MARCH 7, 2023

What does the outline (of the eBook, or white paper, or video script, or whatever) look like? Even agencies, though they may be able to offer a broader range of services, generally should (and do) focus on specific market segments. Once it’s developed, how should the landing page be designed?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

SmartBug Media

JULY 17, 2020

Use Authoritative White Papers to Build Your Email List. Using white papers to generate leads is a tried-and-tested tactic that people have been using for years. The Drum, an award-winning media platform, devotes an entire section of its website to white papers. Credit: Mint.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. is its ability to target specific audience demographics: job title, industry, etc. Non-Content Offers. Stale Creative.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Onalytica B2B

DECEMBER 8, 2016

Through a unique combination of technology and our team of research analysts, we can provide you access to a database of over 150K curated social influencers across various industries, topics and countries. If you are looking for a quick start – pick one of our hand picked lists of influencers, ranging from animation to zoologists.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Make the most of your on-page SEO. Conclusion.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Martech

MAY 6, 2022

It offers industry-specific templates and preset animations. It already integrates with a wide range of CMSs. Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks. Building a connected creative stack. With social platforms including Pinterest and Snap. Why we care.

Marketing Automation Services 72

Marketing Automation Services Landing Pages Marketo Paper 72

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. It’s a huge screening factor.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Zoominfo

FEBRUARY 5, 2021

Middle: Here, the prospect downloads a white paper or signs up for a webinar. With instant access to buyer information and industry news and events, reps can shape these fledgling touchpoints to fit buyers’ needs — such as acknowledging specific industry changes or asking about their existing tech stack.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Cintell

JULY 3, 2018

Vendors often focus on creating marketing materials – such as landing pages, ebooks, and white papers – that buyers don’t actually find very trustworthy or influential. The reality is B2B buyers use a wide range of information sources to make a purchasing decision. So how can vendors address the disconnect? .

Buy 172

Buy B2B Vendors Transparency 172

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Sana Commerce

MARCH 28, 2022

The benefits of B2B e-commerce can be wide-ranging. We surveyed over 1,200 B2B buyers across industries on their e-commerce experience. White paper. White paper. An effective web store doesn’t just work for your organization or bottom line, it also ensures a seamless experience for your customers.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

Webbiquity

JUNE 15, 2021

No wonder building an email list remains a priority for businesses of every type and industry. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. These are perhaps one of the most powerful lead magnets for businesses in every industry. Can be instantly accessed.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Launch Marketing

JUNE 23, 2021

Marketing data provides a wide range of insights about your prospects and buyers. Download the B2B Content Marketing White Paper for insights on using personas, content and personalization to boost CX. Keeping job titles, industries, emails and other contact fields up to date is crucial. Why Your Data Matters.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Martech

MARCH 31, 2023

Industry and discipline outlets Regardless of their profession, people should stay abreast of the industry in which they work. Plenty of industry-specific outlets provide up-to-date news about trends and forces affecting industries. Common offerings include webinars, white papers, user communities and user conferences.

Work Management 102

Work Management Marketing Management Training Vendors 102

Content4Demand

SEPTEMBER 28, 2022

True, when you outsource, the agency is the one rolling up its sleeves to perform the research, the writing and the design—certainly the bulk of the work when it comes to a meaty white paper or an intricate interactive E-book. Investing in an agency rather than a writer gives you access to a broader range of talents.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 92

Tomorrow People

JUNE 7, 2021

Depending on the product and industry, this could be a CIO, CTO, IT Director, digital leader, or head of innovation. The product is designed and built to solve specific end user pains rather than drive a wide-ranging sweeping transformation of the enterprise’s business strategy or service delivery.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Content Standard

MARCH 28, 2019

According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). Speaking to the full range of stakeholders helps strengthen your reputation on multiple levels.

Top of Funnel 79

Top of Funnel Work Management Marketing Funnels Marketing Management 79

Onalytica B2B

SEPTEMBER 6, 2017

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. This week, we try and help you start creating your own influencer marketing strategy.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Zoominfo

FEBRUARY 5, 2021

Middle: Here, the prospect downloads a white paper or signs up for a webinar. With instant access to buyer information and industry news and events, reps can shape these fledgling touchpoints to fit buyers’ needs — such as acknowledging specific industry changes or asking about their existing tech stack.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

nDash

FEBRUARY 16, 2022

nDash is home to thousands of vetted, professional writers with expertise in a huge range of subjects. She worked as a Mechanical Engineer in the commercial aerospace industry and briefly as a Technical Writer in the space industry. Send Ryan a message for articles, white papers, and eBooks for laymen and experts alike.

Marketing Budget 52

Marketing Budget Budget Programs Copywriting Ideal Customer Profiles 52

The Marketing Blender

FEBRUARY 13, 2024

Firstly, the aim is to position as thought leaders in the industry through sharing valuable insights and expertise. Tools and Tactics from a Marketing Plan Template To achieve objectives, a wide range of tools and tactics are employed. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

AUGUST 22, 2017

It’s not about being the coolest company in your industry, it’s about thought leadership. For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Onalytica B2B

JULY 18, 2018

Baer brings a holistic view to data management and Big Data issues, thanks to a multi-disciplinary background in areas ranging from data integration, application development, and middleware. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? He has established two new research practices at Ovum.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Customer Experience Matrix

DECEMBER 18, 2012

‘Tis the season for industry predictions. But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. The question answered by the paper is “What will marketing automation vendors do next?”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 91

Work Management Marketing Management Differentiation Education 91

Hinge Marketing

MAY 23, 2016

6) Industry Research Reports. A proven online lead generating strategy is to offer executive summaries or full research reports on the industries you serve. 8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Content Standard

FEBRUARY 19, 2021

A content ecosystem approach can help to: Increase Exposure: Creating a wide variety of content types gives your brand more opportunities to connect with customers across a range of channels. Learn more about the value of creating a content ecosystem as part of your marketing strategy— download our full white paper today.

Top of Funnel 125

Top of Funnel Content Lead Ranking Advertising Funnels 125

Single Grain

JULY 13, 2023

With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy. Webinar: In contrast to white papers, webinars offer a more interactive and dynamic experience for both presenters and attendees.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

ClearVoice

FEBRUARY 3, 2021

White papers. Native content in industry publications. B2B transactions range from a new website for a family-owned bakery to a 9-figure deal between multinational corporations. Business-to-business content marketing: types of content. Case studies. “Partner spotlights” that showcase clients.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Launch Marketing

JULY 28, 2021

Download our white paper that covers how to elevate CX with personas, content and more. Think about the popular questions people are asking about in your industry. Or, use a tool like Answer the Public to generate a wide range of related questions that people ask. Consider utilizing FAQs.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83