Launch Marketing

APRIL 10, 2024

89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Depending on your industry and objective, different social channels might be better than others. Kickstart your lead generation with the power of digital marketing.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Heinz Marketing

MARCH 28, 2024

Traditional marketing automation platforms like Marketo and Pardot have long been stalwarts in the industry, offering robust features and capabilities to help businesses streamline their marketing efforts. Businesses now have a broader range of options to choose from (maybe too many?),

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Salesforce Marketing Cloud

JANUARY 8, 2024

But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization. AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Do you need to optimize product detail pages ? Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

SmartBug Media

APRIL 12, 2024

March 2024 AI Assistant for Engagement, Website Visits, and Lead Generation Ads *available to all Hubs and Tiers HubSpot Update Details HubSpot now offers an enhanced AI Assistant feature within its Ads tool, allowing users to effortlessly generate and modify ad copy tailored for engagement, website visits, and lead generation.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Navigate the Channel

OCTOBER 10, 2023

To maximize this opportunity, align your blog topics with current news and trends in the industry. Regularly publishing well-crafted blog posts can elevate your brand to a position of authority within the building materials industry. Now, envision what the next generation of customers is currently doing.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Spiralytics

SEPTEMBER 11, 2023

Ad relevance and quality Facebook prioritizes ads that provide a positive user experience, so higher-quality ads often come with lower advertising costs. This resonance can lead to a lower cost per engagement, as users feel a genuine connection with the content. Say you’re promoting a new line of locally inspired sneakers.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Navigate the Channel

AUGUST 7, 2023

When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications. Implementing measures to protect user data and ensuring transparent data collection practices build trust with customers. Striking the right balance is crucial to maintain user engagement.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Martech

DECEMBER 14, 2023

This year, Salesforce began introducing its generative AI chatbot, Einstein GPT, to Marketing and Commerce clouds. The goal was to make conversational AI available across all clouds in every industry. It will also provide citations to source material, to maintain user confidence. Why we care. Customer service.

Marketing AI 110

Marketing AI Business Paid Search Agency Marketing Management 110

DealSignal

FEBRUARY 1, 2024

ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts. However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. The pilot started with 40 users in the global demand content team and has since expanded to 205 users and potentially 765 total users across global marketing. Enter Jasper.

Marketing AI 97

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 97

Optinmonster

MARCH 11, 2024

This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Levels: Levels indicate a user’s progression and are often tied to increasing rewards or status.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

SocialPilot

JANUARY 21, 2024

Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. Although not deliberate, Influencer content also gets counted as user-generated content. That’s not it! Which Type of Social Media Influencer is Right For You? Who can use them?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Case Study 90

Case Study Case Studies Work Management Studies 90

Brandwatch Marketing

NOVEMBER 8, 2023

Boardreader allows you to search for specific terms on a range of different forums to see what people are saying about you. Putting in a term will returns a list of all of these posts up to the previous two years, you can generate charts to look for trends, and compare terms against each other. Forums and messaging boards count too.

Social Media 98

Social Media Tools Media Lead Scoring 98

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. They are generally from the entertainment, sports, or business fields.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Top Rank Marketing

AUGUST 4, 2023

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. Ars Technica “We are releasing three more foundation models, for music and audio.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Unlike AI tools that are designed to scour the web for existing, relevant content and repurpose it to generate a response to user queries. What is Generative AI?

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Utilize TikTok’s editing tools: TikTok offers a range of editing tools and effects that can enhance your videos. Engage with your audience: Respond to comments, engage with other TikTok users, and build a community around your content.

Campaigns 98

Campaigns Top of Funnel Best Practices Marketing AI 98

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. A well-designed website can increase brand credibility, generate leads, and ultimately drive revenue growth.

CMS Development 112

CMS Development Cost Marketing Websites B2B 112

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. Hashtags categorize content with relevant keywords, making it visible to users searching for those terms.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. This positions your hotel as a leader in the hospitality industry and attracts a professional audience.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Champion Communications

JULY 6, 2023

B2B marketers are responsible for building brand awareness, generating leads, and nurturing customer relationships. Threads’ threaded format also ensures that conversations remain organised and easy to follow, enhancing the overall user experience. The first question is whether or not Threads can enhance marketing efforts.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

DealSignal

DECEMBER 29, 2023

DealSignal’s combination of cutting-edge technology, meticulous data validation practices, and unique features positions it as an ideal choice for businesses looking to enhance their lead generation strategies and database accuracy. Each contact comes with detailed information, including emails, phone numbers, and social profiles.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

RebelMouse

FEBRUARY 13, 2023

The explosion of AI-enabled text editors like ChatGPT, and AI-empowered image generators like Stable Diffusion, have disrupted the tech industry, and now it’s Google time to turn on the heat. The advancement of platforms like ChatGPT pose a threat to Google’s dominance as the top player in the search industry. From Google.

CMS Development 97

CMS Development Google Lead Ranking Lead Scoring 97

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry.

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Vidyard

MAY 19, 2022

In addition, the report found that 80% of all videos created were user-generated versus 60% in 2020. The findings are based on analysis of anonymized video creation and hosting data from Vidyard’s user base, representing a broad range of industries and organization sizes.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Martech

SEPTEMBER 1, 2023

A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) showing 120 generative AI tools. What a treasure trove to mine!

Marketing AI 128

Marketing AI Ethics Planning Touchpoints 128

Valasys

APRIL 8, 2024

To discover tips from industry leaders on maximizing event tech, we’ve consulted experts who excel at leveraging technology to deliver events. With a range of options on the market, it can be daunting to make an informed decision. This helps pinpoint areas for improvement and address any issues that may arise.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

ClearVoice

APRIL 17, 2024

Competitive advantage: Accurately measuring and optimizing your collaborative content will help you offer unique value to your audience and set yourself apart in your industry. Sixty-eight percent of B2B businesses struggle with lead generation. A wide range of tech out there makes monitoring metrics extremely easy.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

DealSignal

JANUARY 28, 2024

DealSignal’s fusion of advanced technological solutions , thorough data validation practices, and distinctive features make it an exemplary option for companies seeking to improve their lead generation and database precision. SalesIntel: Provides core company information like industry, size, location, and key financials.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Brandwatch Marketing

JUNE 15, 2022

Boardreader allows you to search for specific terms on a range of different forums to see what people are saying about you. Putting in a term will returns a list of all of these posts up to the previous two years, you can generate charts to look for trends, and compare terms against each other. Forums and messaging boards count too.

Social Media 144

Social Media Tools Media Lead Scoring 144

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. It’s your digital reputation. ” So, let’s dive in.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. But how does AI enable B2B demand generation in full swing? AI is quickly changing the landscape of demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. There are a range of marketing automation tools, platforms, and solutions available that comprise the marketing automation landscape. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Parse.ly

SEPTEMBER 12, 2023

In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. Platforms without pervasive AI integrations risk losing user engagement.

Marketing Report 52

Marketing Report Trends Marketing Analytics Tools Marketing Budget 52

Martech

JANUARY 17, 2024

You’ve even had a kickoff meeting with leaders and key users in the organization. Communicating value to all users “We saw in the latest edition of our own State of Marketing report, adoption is one of those key areas that businesses are really homing in on,” said Jay Wilder, VP product marketing, Marketing Cloud at Salesforce.

Tips 104

Tips Lead Ranking Paid Search Agency Urgency Marketing 104

Oktopost

MARCH 4, 2024

The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62