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All The Digital Marketing Tools You Need To Get The Job Done

Marketing Insider Group

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. Not only can you track your own content, but you can also follow your competitors and general content in your industry to get content ideas and examine the formats of successful content.

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Instead, you want to shoot for an authority number better than your industry competition. Giving Google More URLs to Index.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Direct mail: Since it can be difficult to measure the effectiveness of a direct mail campaign, add a tracking mechanism, like a unique URL or promo code, to each piece of mail to monitor conversion and response rates. Marketing solutions can range in price from free to thousands of dollars per month. Consider your budget.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

There are a wide range of different types of SERP features, which we’ll cover in detail below, starting with the basics. It varies depending on which industry you’re in, which keyword search, and other factors. The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information.

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What Causes High Bounce Rates in 2021—and How to Fix It

Unbounce

While blog pages have an average bounce rate of 70% to 90%, content sites range from 40% to 60%, and service sites hang around 10% to 30%. Conversion rates vary based on factors like industry, page goal, and even reading ease score (see the chart below). As you can see, an industry’s median bounce rate ranges from 2.4%

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An Ultimate Guide to Social Media Influencers: From Why to How?

SocialPilot

Mega Influencers Followers Range : Over 1 Million Followers Cost Range : $10K+ Mega influencers include individuals who have either been celebrities or have attained a celebrity-like status due to their massive follower base of over 1 million. Examples: Fashion brands, major tech companies, and global consumer goods. Who can use them?

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3 Reasons to Normalize Your Data

Zoominfo

Duplicate contact and account records can create a range of problems in your database, including misrouted leads and misaligned teams. Improve marketing segmentation Normalizing your data will help marketing teams more accurately segment leads, particularly using job titles, which can vary greatly among companies and industries.

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