Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Grenier isn’t shy about exposing the BS in the industry and also shares his struggles and learnings. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’re here to help.

Marketing AI 105

Marketing AI Ethics Planning Paid Search Agency 105

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. shopping behavior doubled between surveys on February 28 survey and March 17. Canada, and United Kingdom.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Zoominfo

FEBRUARY 3, 2023

Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. of the time.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. By focusing on these customer experience goals and measures.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” These range from increasing their own credibility or profile to building an initial relationship. On to the lessons of the report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Biznology

JUNE 25, 2020

JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees. So, stay tuned for more! Are you ready for The Third Wave? Complete this free self-assessment: [link].

Organization 197

Organization Sample Enterprise Management Consulting 197

Hinge Marketing

MAY 4, 2022

According to a new research study from the Hinge Research Institute entitled, Navigating The Mid-Career Talent Crisis ? A Report For The Professional Services , that percentage rises to 30% when you look at those surveyed who quit or switched jobs in the past year. About The New Research Study. Who Are The Mid-Career Employees?

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. You can create calculators, quizzes, assessments, chatbots, surveys and so much more using Outgrow. Let’s see how!

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. There are a range of marketing automation tools, platforms, and solutions available that comprise the marketing automation landscape. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Zoominfo

MAY 24, 2021

How often employees can work remotely: Most WHF policies specify a set number of days to come into the office, ranging from 1 day to full time. According to a Flexjobs study , men and women have differing views about their ideal work arrangement. The current status of remote work . Thus the hybrid work model was born.

Zoominfo 130

Zoominfo Work Management Planning Customer Surveys 130

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their latest B2B thought leadership impact study.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Top Rank Marketing

AUGUST 4, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. A real lot.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. Mismatched Content Type Priorities. .” as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

APRIL 5, 2022

This has been documented in many, many, many studies. Case study : Nintendo’s Animal Crossing: New Horizons game, like the Animal Crossing: New Leaf game that preceded it, was designed by a gender-balanced, inclusive team, which is a rarity in an industry where 61% of game developers identify as male. (A Heat Test Report ).

Business 114

Business Loyalty Paid Search Agency Acquisitions 114

B2B Marketing Directions

FEBRUARY 28, 2021

Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. Many marketing industry pundits contend that millennial buyers have distinctive characteristics that require a different approach to marketing and sales. The report states that millennial buyers ".

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

B2B Marketing Directions

JULY 12, 2020

Decades of research studies have shown that investing in advertising and marketing during a recession will enable companies to increase market share and recover more quickly when the recession ends. The CMO Survey (COVID Edition) The findings of a special edition of The CMO Survey were published last month.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

SmartBug Media

APRIL 12, 2023

Service Hub has a wide range of features that can help businesses looking to provide exceptional customer service. The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. This type of survey is not tied to a specific event.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Zoominfo

MAY 1, 2021

How often employees can work remotely: Most WHF policies specify a set number of days to come into the office, ranging from 1 day to full time. According to a Flexjobs study , men and women have differing views about their ideal work arrangement. Thus the hybrid work model was born.

Zoominfo 100

Zoominfo Work Management Planning Customer Surveys 100

Hinge Marketing

JUNE 11, 2021

Architecture, engineering, and construction (AEC) firms have historically dealt with many of the same uncertainties and challenges as other professional services industries—as well as many unique to their field. Purchase the 2021 High Growth Study: AEC Edition here and find out. Top Anticipated Business Challenges of AEC Firms.

Peer-to-peer 99

Peer-to-peer Work Management Marketing Management Business 99

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. The following table shows how survey responses varied across four generational cohorts.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Top Rank Marketing

JULY 7, 2023

When it comes to how B2B buyers prefer reaching B2B sellers, email, phone, and social media were the top methods, survey data has shown. LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. million, while 20 percent of the U.S.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Healthcare’s Most Wired Survey. It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year.

Work Management 102

Work Management Marketing Management Research Organization 102

Televerde

AUGUST 17, 2017

Televerde , the global demand generation company, surveyed more than 200 B2B sales leaders for its What Does Sales Need & Want From Marketing survey. Survey results include: 77% said the quality of leads generated through marketing are good to excellent. 62% feel sales and marketing are aligned within their companies.

Studies 40

Studies Work Management Marketing Management Planning 40

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Those technology numbers may not change all that soon. Why we care. The technology issues are likely the results of two things.

Marketing Report 98

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 98

Biznology

JANUARY 29, 2021

Whether transitioning into new roles on a defined career path or executing significant career transformations across disciplines and/or industries, strategic questions need to be considered. The authors provide a range of perspectives and points of view coupled with an array of pragmatic tips to consider.

Customer Surveys 151

Customer Surveys Newsletter Analysis Social Media 151

Martech

JULY 18, 2022

Many studies have shown that more diverse organizations out-perform less diverse ones. In fact, 46% of customers will pay more for products and services from brands they trust, according to a Salsify survey. Nearly 60% of customers will trust you more if you use inclusive ads, according to a Facebook advertising study.

Paid Search Agency 86

Paid Search Agency Marketing Management Case Studies Acquisitions 86

ClickDimensions

FEBRUARY 1, 2023

But new studies show that many people prefer SMS over other methods of communication. According to a study conducted through Twilio , across all generations, consumers prefer SMS messaging at least 3 times more than face-to-face communication. Historically you may have done this via email, telephone, or paper newsletters.

SMS 96

SMS Planning Paid Search Agency Work Management 96

Salesforce Marketing Cloud

NOVEMBER 17, 2023

First, focus on each customer who responds to your NPS survey. An NPS survey gives you a view at that moment in time, which is why you’ll want to repeat and analyze regularly. An NPS survey gives you a view at that moment in time, which is why you’ll want to repeat and analyze regularly. Consider these strategies: 1.

Lead Scoring 59

Lead Scoring Lead Ranking Promotion Word of Mouth 59

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Hubspot

SEPTEMBER 13, 2022

How working remotely impacts employee productivity has been the subject of several studies — many of which appear to lean in remote work's favor. 90% of respondents from that same survey said they were equally as (or even more) productive when working remotely — compared to when they worked in-house.

Top of Funnel 54

Top of Funnel Effectiveness Lead Ranking Customer Surveys 54

Champion Communications

APRIL 3, 2023

Our clients delve into the issues facing the B2B sphere, talking about a range of topics – from hybrid cloud to hiring practices and the future of fintech. Dima Kats is CEO and founder of Clear Junction and shares with CityAM the exciting developments we’ll see in the industry this year.

Customer Satisfaction 62

Customer Satisfaction Digital Transformation Automation Customer Surveys 62

ClearVoice

MAY 29, 2023

Buyer personas can inform a wide range of marketing activities. Your marketing personas will reflect a wide range of information about your target consumers, including: Demographics: Age, gender, relationship status, location, education level, occupation, and income. Conducting ethnographic field studies.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. according to 46%, 43% and 42% of those surveyed, respectively. According to survey by Adobe, the top 3 ways marketers are adding value include the use of CRM data, real-time data from analytics, and by integrating analytics across channels.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. If you do, Google will reward you.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74