Square 2 Marketing

FEBRUARY 6, 2024

The best content marketing strategies share a range of educational resources that engage people and position your company as a trustworthy partner. To add value, give your original content some good company – different perspectives and new ideas from other industry experts.

Buyer's Journey 94

Buyer's Journey Curation Optimization Content 94

Vision Edge Marketing

DECEMBER 5, 2023

For example, in the smartphone industry, app developers, device manufacturers, operating system providers, and telecom companies form a complex ecosystem where their success is interlinked. Whether a small puzzle or one comprised of thousands of pieces, we can follow the strategies for solving a jigsaw puzzle to create the ecosystem map.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Hinge Marketing

JANUARY 10, 2023

Over 700 firms participated, representing the six industry groups shown below. Full research reports are available for each of the industries. The sample contained firms of various size ranges, and they do business in every region of the globe. Pre-Order your Industry Report Here. Meet the High Growth Firms.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Oktopost

FEBRUARY 20, 2024

With Brittany’s extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table. Given frequent algorithm updates, she shares how they experiment with different content types to stand out on social, and she doesn’t hold back from revealing her tips for a successful strategy.

Social Media 69

Social Media Youtube B2B Training 69

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In this comprehensive guide, I will draw on my experience to help you create a robust influencer marketing strategy. After all, when you stack it up against other marketing strategies, it can seem expensive, unconventional, and somewhat unpredictable.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Only B2B

APRIL 17, 2024

The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1. Personalized Outreach According to Forrester 56% of marketers say that personalized content is paramount to a successful ABM strategy.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Madison Logic

APRIL 11, 2024

WATCH VIDEO The Challenge For Katrina Kilgas, B2B Media Manager at Shell, developing an effective account-based marketing (ABM) strategy hinges on leveraging data to understand and engage a diverse audience.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Heinz Marketing

MARCH 28, 2024

Traditional marketing automation platforms like Marketo and Pardot have long been stalwarts in the industry, offering robust features and capabilities to help businesses streamline their marketing efforts. Businesses now have a broader range of options to choose from (maybe too many?), We’d love to help.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Go Beyond SEO

MARCH 20, 2024

Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry. By tailoring their strategies to your clinic’s goals, they ensure maximum results and a high return on investment. They specialize in PPC advertising for the plastic surgery industry.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy. Why ask this?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 104

Business Analysis Work Management Forecasting 104

Martech

APRIL 17, 2023

and European marketers, as well as interviews with industry experts. What’s more, the range of skills required within marketing organizations — or in close proximity — will have to include confidence in handling analytics and data. .” .” The predicted increase of over 30% is derived from a survey of 200 U.S.

Spending 140

Spending Analytics Work Management Marketing Management 140

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. It’s like preparing for a championship game. What is competitor mapping?

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. A diverse range of sources can help you gather more data and cross-verify the data you already have. Segmentation should be an integral part of your overall marketing strategy.

Segmentation 116

Segmentation B2B Marketing Planning B2B 116

Brandpoint

SEPTEMBER 26, 2023

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. As one of the longest-tenured employees at Brandpoint, Kristi has not only navigated the industry’s shifts but also thrived within them.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Martech

FEBRUARY 27, 2024

Dig deeper: Navigating the creator economy: Strategies for brands and marketing teams Finding the right influencer for your brand Early engagement with the creator economy allows brands to experiment with and refine their influencer marketing strategies, establishing best practices and fostering long-term relationships with key influencers.

Advertising Agencies 114

Advertising Agencies Brand Identity Branding Marketing & Strategy 114

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SmartBrief - Marketing

FEBRUARY 26, 2024

As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action. Bound and unsubscribe rates Analyze competitors to inform newsletter strategy Whether you are starting with a clean slate or looking to refine an existing newsletter program, one key data point to consider is competitors.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Navigate the Channel

AUGUST 7, 2023

When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications. Addressing Challenges and Limitations Signal Interference and Range Issues Although beacon technology has great potential, signal interference and limited range can pose challenges.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 125

Statistics Marketing Budget Advertising Agencies Marketing Strategy 125

Stevens & Tate

OCTOBER 18, 2023

These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Expertise and Industry Knowledge While evaluating prospective agency partnerships, thoroughly gauge their industry-specific experience and proficiency.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 94

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? According to Claritas , podcasts can lift brand awareness between 24-79% , depending on the industry.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Grenier isn’t shy about exposing the BS in the industry and also shares his struggles and learnings. So it’s not surprising her podcast teaches online business owners and entrepreneurs how to grow their businesses with proven strategies.

Marketing AI 102

Marketing AI Ethics Planning Paid Search Agency 102

Navigate the Channel

OCTOBER 10, 2023

To maximize this opportunity, align your blog topics with current news and trends in the industry. Regularly publishing well-crafted blog posts can elevate your brand to a position of authority within the building materials industry. Implement these four strategies in your upcoming blog posts and share your success stories with us.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Martech

MARCH 20, 2024

“It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and growth that spans products, that spans industries — and that’s customer experience.” The traditional model Discovery. Consideration.

Conference 63

Conference Touchpoints Transparency Loyalty 63

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Martech

JUNE 9, 2023

This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. Recommendations: Unlocking insights and strategies Recommendation-oriented conversations account for less than 10% of interactions with MarTechBot. Are you getting the most from your stack? What does ABM mean?

Account Based Marketing 93

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 93

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Lead Forensics

APRIL 18, 2024

They’re in the right industry, with the right job title, the appropriate budget and a problem you can definitely fix. Because of this, some organizations have a very clear cut buyer persona they find simple to create, and others have multiple personas, often industry-specific, as they cater to a large audience. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Choozle

MARCH 20, 2024

From actionable insights to real-world strategies, discover how to seize the untapped potential of this cookieless frontier. figure, showcasing the immense growth potential within the industry. Provides flexibility in reaching a diverse range of audiences. Video Streaming Market Just how big is the video streaming market?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know.

Digital Transformation 115

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 115

Martech

OCTOBER 30, 2023

Utilize TikTok’s editing tools: TikTok offers a range of editing tools and effects that can enhance your videos. What would be a well-defined strategy for running a TikTok campaign designed to drive awareness and top-of-funnel engagement for a B2B brand? Please list five numbered steps. Use professional non-technical language.”

Campaigns 90

Campaigns Top of Funnel Best Practices Marketing AI 90

Brandpoint

JULY 11, 2022

Email Newsletters Social Signals Author: Greg Swan, Chief Creative & Strategy Officer at The Social Lights Topic focus: Technical and future marketing, talks a lot about the metaverse, NFTs and social gaming. It’s also very straightforward and includes industry news as well as strategies and tactics.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Sprout Social

MARCH 5, 2024

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends.

Resources 100

Resources Enterprise Management Work Management Marketing Management 100