PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Why PR Is Important for Startup Success.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). Startups, The Odds Are Against You. Beginnings are hard.

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. Nowadays everyone and his brother are entrepreneurs, and multiple industries are flooded with new and attention-grabbing products or services. How do you get your startup to stand out in this news rush? PR and Marketing for Startups

9 Promising FinTech Startups You Should be Watching

Marketing Envy

From the application of GDPR directives to the implementation of open banking, 2018 was quite a disruptive year for the FinTech industry…. And many startups are here to lead us to the new frontiers. The London-based startup has raised $4.3 FinTech Startups FinTech Marketing

How B2B Marketing is Changing in 2018

While these marketers cited a wide range of priorities for this year, three-quarters of the nearly 100. As with marketing priorities, the 90-plus responses to this question covered a wide range, with. IQPC, CX Network) 3 Industry analysts (e.g., industrys’ professionals.

New exponential publishing drives business growth and revenues


In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Most companies and startups are linear. Today’s business: exponential disruptors capture industries.

Ad giant Publicis picks 90 lucky tech startups


Publicis Groupe, one of the “big four” advertising agencies in the world, has revealed the 90 startups that won the Publicis90 global initiative at the Viva Technology Conference in Paris, France. The jury that chose the 90 startups […].

7 VR Startups to Keep an Eye On In 2019


Last year, Augmented Reality (AR) and Virtual Reality (VR) startups raised over $3 billion in venture capital. If you want stay ahead of the VR curve in 2019 and beyond, check out these seven startups. 7 VR Startups to Keep an Eye On In 2019.

R2C Group Joins Forces with The Initiative, an Accelerator Focused on Female-Founded Startups in Cannabis

R2C Group

PORTLAND—July 10, 2019—R2C Group is proud to announce today that they are partnering with The Initiative, a first of its kind accelerator program with a focus on underrepresented startups in the cannabis industry. Through its in-class accelerator model, networking events, retreats and access to funding, The Initiative can make sure that the cannabis industry remains the most progressive and gender-balanced emerging industry possible.

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry


And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. So, how has Ugly grown from a startup idea to challenging billion dollar brands?

How to Write Great Boilerplate: 5 Dos, 5 Don’ts, 5 Examples From Different Industries


Fundbox, a startup which exists in the somewhat crowded SMB (small and medium-sized businesses) financial services space, has a mission statement that’s written strategically in third person with easily understandable phrasing.

Why Mobile Tech Startups Need to Focus on Proximity Marketing


With the right tools, businesses can finally start monetizing mobile Those who keep tabs on mobile tech startups have almost certainly noticed that location-enabled marketing and product features are becoming increasingly common in apps.

How Hyper-Targeted Marketing Helped Zola Take Over the Wedding Industry


If you haven’t, suffice to say that they’re kind of a big deal in the wedding industry. As soon as we heard Zola’s wild acquisition story, we knew we needed the whole picture—so we rang up Ari and Shivanie at the company’s headquarters in NYC to get the details.

The 11 Best Job Search Sites for Your Industry & Goals


The positions there range across many sub-specialties in marketing and across many different industries. Perfect for: Jobs & candidates sorted by industry. Perfect for: Jobs & candidates sorted by industry. Perfect for: Jobs at startups.

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Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

Directive Agency

Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. We encourage you to follow these successful individuals for guidance, as the paid search marketing industry continues to flourish daily.

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The Art of Content: How Artsy Brought a $64 Billion Industry Into the Digital Age


Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. The industry is still dominated by traditional print magazines, and much of the allure comes from a perceived insider status.

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Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?


And that’s a major hurdle that marketers in the cannabis industry need to overcome in order to be successful. Businesses in the cannabis industry are now ramping up their marketing efforts. And marketers in the cannabis industry are already working toward that goal.

The Holy Grail of Data for B2B Technology Companies

HG Data

” In order to achieve what we were after, we needed a solution capable of not just processing, clean, pre-parsed data sets, but also extracting facts from messy, unstructured documents that come in a wide range of formats.

Driving Engagement and Sales Conversion

HG Data

Contact centers as a service allowed a greater range of companies to benefit from this technology because it became less expensive to deploy. Industry Leaders Sales & Marketing Tech Startup Uncategorized Business Intelligence HG Data martech Startup technographics

Children of the Cloud


The four speakers ranged in age from 17 to 23, and each was already running a company. The 23-year-old was on her second startup, having raised $1 million for her first venture from investors (including Richard Branson) when she was just 18 years old.

How to Triple the Engagement of Your B2B Campaigns with Technographics

HG Data

One way to increase your relevancy quotient is to leverage industry news announcements into your marketing campaigns. If you had your own Kaspersky Lab moment for your industry, how quickly would you be able to act on that information?

Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup

Hinge Marketing

These businesses range from complex conglomerates to tech-focused startups; traditionalist boot-strappers to global entities. Any Industry Research Video Blogs“Measure what is measurable, and make measurable what is not so.” – Galileo Galilei. Brands can be intangible.

The Right Technographics for B2B Technology Marketers

HG Data

Doing this would require a solution capable of not just processing clean, pre-parsed data sets, but also extracting facts from billions of messy, unstructured documents in a wide range of formats. Business Intelligence Sales & Marketing Uncategorized HG Data martech Startup technographic

Tech surrounds us, so use the best of it to succeed immediately


This could multiply the abilities of industries and startups to sell to global markets. A range of business models could turn large numbers of tech devices, products and services into a global resource that makes money for their owners. This turns the entire tech industry an immediate resource that everyone can use, increasing each person’s abilities. Lesson for leaders. We are invisibly surrounded by the world’s best tech.

The Right Technographics for B2B Technology Marketers

HG Data

Doing this would require a solution capable of not just processing clean, pre-parsed data sets, but also extracting facts from billions of messy, unstructured documents in a wide range of formats. Uncategorized Business Intelligence HG Data martech SalesOps Startup technographics

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. No matter what industry you find yourselves in, or how big your business is, you are sure to find information to help you improve your B2B PR and marketing strategy in the following posts.

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How Technology Makes Entrepreneurship Easier Than Ever Before


With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. Promoting a Startup and Branding It Is More Effective.

3 Steps to Growing Your Business by Reshaping Your Client Base

Hinge Marketing

Hungry startups are often eager to work with any client to establish themselves. Find out more on becoming a sought-after expert in your industry by downloading a free copy of The Visible Expert℠ book. AEC Any Industry High Growth

Firm Growth: A Primer for Professional Services

Hinge Marketing

They appear to have something special that the rest of their industry lacks. Just because revenues are growing, however, doesn’t necessarily mean a firm is financially healthy — many startups, for instance, grow revenues quickly but operate at a loss for years. That’s because in most professional industries even the largest firms only control a small fraction of the total market (compare this, for instance, to the soft drink market, which is dominated by two titans).

What’s So Funny About Digital Marketing? 2018 Edition


Creative brilliance looking for an outlet amid the 18th conference call of the day produces an incredible range of amusing, amazing, and just plain odd content. Marketing can be is stressful. Take a break!

6 Examples of Incredible Content Marketing From Technology Companies


Among the legions scrambling toward profitability are tech startups (unicorn or otherwise), legacy companies adding new branches of innovation, B2B tech , and consumer tech, just to name a few. Most of us could learn a thing or two from these industry leaders.

Total Addressable Market (TAM): What It Is & How You Can Calculate It


Whether you want to start a new company and gauge its industry’s profit potential or forecast a realistic revenue growth goal for your business, measuring your total addressable market is a crucial first step you must take.

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. podcasts, webinars, publications, and industry research materials. Industry Reports. Cross-Industry Resources.

Top Marketing Blogs You Should Be Reading


What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

Marketing experts are those who have their finger on the pulse of what’s new and hot in the industry CLICK TO TWEET. Co-founder and CEO of Growth Hackers , Jonathan Aufray views it as his mission to help startups and small-to-medium businesses succeed despite their size. His skills range from digital marketing to SEO, as well as data analytics and branding. How to Explode Your Startup PR with Growth Hacking.

Why Organizations Should Stop Focusing on Lead Nurturing Campaigns


To be clear, lead nurturing is not an isolated activity or a stand-alone “campaign” as so many in the industry have described it. Depending on the size of your company, initial and ongoing costs can range from $100,000 to upwards of $3 million.

Interactive Tools Make “Boring” Products Cool!

The Mx Group

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can be tough!