E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing
Marketing Insider Group
APRIL 5, 2021
This category is wide-ranging, and the guide tells its raters to use their best judgment in evaluating if a page falls into this category. However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). Civics, government, and law. Health and safety. Groups of people. What Is E-A-T?
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