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What Should the Sales Close Rate Be?

ViewPoint

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. If the average company could, in fact, close 20% of sales qualified leads the ROMI would be $28.80 for every $1 invested (again based on 60% gross margin).

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

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LinkedIn Unveils New Insights Hub to Improve Audience Insights

Valasys

LinkedIn claims that this easy-to-use resource would equip the marketers to consolidate their multichannel & social media marketing strategies towards a better return on their marketing investments (ROMI) – delving into the comprehensive insights concerning audiences & specific niches within an industry.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

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How to Define & Measure Social KPIs – Part 4

Valasys

The people on LinkedIn range from fresher to professionals to pros in the field, who are always looking for unique solutions to their problems. The followers can be segmented based on country, region, job function, seniority, industry, company size & employment status, etc. Source: Statista ). Video Views: .

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Several insights from the industry indicate that ABM allows marketers to increase their marketing performances. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Marketers also need to decide the specific niches they want to target. .