Sprout Social

MAY 11, 2022

So, you’ve been tasked with creating a social media RFP. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs. Why should you use a social media RFP?

RFP 99

RFP Work Management Marketing Management Social Media 99

SpotMe Blog

JUNE 28, 2023

With 20+ years of unrivaled experience in the event tech industry, it is the first choice for enterprise event engagement. As well as making registration and check-in frictionless for participants, SpotMe helps you create and manage engaging, personalized, compliant event experiences that contribute to building better customer relationships.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

nDash

APRIL 13, 2021

there are a wide range of agencies with varying capabilities to help. The process of selecting an agency generally involves a Request for Proposal (RFP). Some important questions to consider: What experience does the agency have in your industry and with the target audiences you are hoping to reach?

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Work Management 52

ViewPoint

SEPTEMBER 13, 2016

In late August I asked industry experts that same question and asked them to substantiate their answers. It’s like responding to the RFP that you haven’t written. I think this statistic very much depends on the industry, product, and circumstance. Cold calling is dead. Marketing and sales are aligned.

B2B Thought Leadership 120

B2B Thought Leadership Cold Calling Thought Leadership Business 120

Golden Spiral

NOVEMBER 15, 2018

Depending on your needs, your costs can range from $10,000 per month to $100,000+ per month. Industry: There are vast differences between an agency that markets sneakers and one that markets a SaaS solution. Industry focus, expertise, culture, and fit are far more important. What is your budget? Go for fit.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

ClearVoice

JANUARY 31, 2019

One that targets teams tasked with pitching or creating great content in response to an RFP (request for proposal) — or client request — is a much-needed (and sincerely welcomed) cog in the ever-churning marketing wheel. All of which informed how we pitched our ideas in response to the RFP. Section 4: Who. Barnum-like thinking.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

SpotMe Blog

JULY 21, 2023

Cost Event registration software is available at a range of price points. SpotMe is the end-to-end enterprise event platform for high-touch industries with event registration software that helps you seamlessly plan, promote, and track registrations, all while orchestrating your in-person, virtual, or hybrid events in one cohesive space.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Golden Spiral

NOVEMBER 15, 2018

Depending on your needs, your costs can range from $10,000 per month to $100,000+ per month. Industry: There are vast differences between an agency that markets sneakers and one that markets a SaaS solution. Industry focus, expertise, culture, and fit are far more important. What is your budget? Go for fit.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

Hinge Marketing

SEPTEMBER 1, 2014

Chuck Brooks, VP for DHS at Xerox, joined Mark and I to discuss what a powerful resource LinkedIn can be for businesses in a variety of industries, and how to leverage it for the greatest possible impact. Building a LinkedIn strategy to effectively positioning yourself as a leader in different industries. Social Media Strategy'

Linkedin 48

Linkedin RFP Marketing & Strategy Buyer Personas 48

Heinz Marketing

FEBRUARY 13, 2023

We cover a wide range of topics, with a focus on sales development and inside sales priorities. I think what’s particularly interesting is, when you talk to those decision makers, they say “when I consume good thought leadership, I’m more likely to include the producer in an RFP. That influences them as well.

Top of Funnel 91

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 91

SpotMe Blog

NOVEMBER 29, 2022

Event compliance is a number one priority in the pharma industry. The pharma industry is unlike any other because its products and knowledge can prolong and save people’s lives. When the pandemic hit, most industries had already dipped their toes into virtual events. The pharma industry? What is pharma event compliance?

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

Engagio

DECEMBER 18, 2018

We’ve worked with 100s of B2B companies to execute high-performing ABM initiatives; grown our team ; launched new ABM solutions like Smart Tools and ABM Automation ; expanded our industry partnerships; and picked up a few awards along the way. An entirely new way of looking at ABM technology (including an RFP guide and market map).

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution Planning ABM 54

B2B Marketing Directions

AUGUST 6, 2017

How Thought Leadership Impacts B2B Demand Generation was based on a survey of 1,329 business decision makers representing a wide range of industries and company sizes. Thought leadership content led 41% of C-level respondents to include a company in an RFP.

Thought Leadership 40

Thought Leadership B2B Thought Leadership RFP Demand Generation 40

SpotMe Blog

JUNE 30, 2023

To find the event technology that meets your needs and fits seamlessly into your technology stack, download our event RFP template. #4 15-30 minutes) to meet with keynote speakers, panelists, or other industry leaders in a private setting. Do a giveaway of popular books, tools, or other resources in your industry.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SpotMe Blog

NOVEMBER 3, 2022

Here are 4 tips for finding someone within your hybrid/virtual event budget: Check with professional organizations in your industry. They usually have a wide range of speakers to choose from at various price points. Download our event management RFP template and find the vendor that will help you reach your goals. #11

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce. The ranges were under $20 million, $20 million to $500 million, and over $500 million annual revenue.)

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

QuanticMind

AUGUST 17, 2023

As marketers learn more about the intricacies behind this digital transformation, a whole range of in-house programmatic manifestations are emerging, with brands and agencies breaking new ground and creating new operational frameworks as their relationships evolve. Ask “why” this is important to your organization. Hit a business objective?

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

SpotMe Blog

SEPTEMBER 22, 2022

50% of our event platform customers are from the life science industry. So, we’ve had the privilege of talking to numerous pharma industry experts and speaking at many global life science events, such as the Veeva APAC Commercial Summit. . And the pharma industry needs to start acting to meet doctors’ high expectations.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Heinz Marketing

MARCH 6, 2023

We cover a wide range of topics, with a focus on sales development and inside sales priorities. And it’s a small industry we work in for sure. Let’s cut it by industry, cut it by different purchase sizes and different B2B buyers,” essentially different size B2B buyers. Rishi: We are. Rishi: It is.

Top of Funnel 91

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 91

SpotMe Blog

MARCH 23, 2023

What The Forrester Wave reveals about B2B event management technology trends The B2B event industry has changed massively over the past few years with B2B event marketers having to adapt to different event formats, fast. This can ultimately lead to better attendance rates, increased engagement, and a more positive brand reputation.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

SpotMe Blog

JULY 13, 2023

By collecting a range of event metrics through your marketing event management platform, you can gather the data you need to drive your next best action and build better customer relationships. We feel that our wide range of engagement features and event marketing tools is one of the reasons Research In Action named us a Market Leader.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Heinz Marketing

DECEMBER 31, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities. What was the problem that you saw in the industry, and why did this model make most sense? For very big projects, it could be part of an RFP process. We’re live every Thursday at 11:30 a.m. ” I’m done, let’s go.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

SpotMe Blog

NOVEMBER 3, 2022

Plus, we’ll give you top tips direct from our leading customers in the life science, professional services, and technology industries about how to optimize your event budget to secure buy-in from leadership. Here are 4 tips for finding someone within your hybrid/virtual event budget: Check with professional organizations in your industry.

Template 52

Template Budget Programs Enterprise Management Resources 52

Hinge Marketing

JANUARY 31, 2022

The professional services industries are particularly well suited to a differentiated marketing approach. Perhaps most importantly, buyers of professional services usually prefer firms that are familiar with their industry and the specific challenges they face. That is the essence of a differentiated marketing strategy.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Circle Studio

OCTOBER 19, 2017

More than 1,300 C-level executives and decision makers across a wide range of industries were surveyed for the study titled “ How Thought Leadership Impacts B2B Demand Generation.” Insightful content can earn new RFP opportunities. Content marketing can also help a firm earn new requests for proposal (RFP) opportunities.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Top of Funnel RFP 79

SpotMe Blog

MAY 17, 2023

The importance of effective pharmaceutical meeting planning If you’re in the pharma industry, chances are you know successful pharmaceutical meeting planning is essential to your business. And a vendor with years of experience running events in these high-touch industries. “I

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

Hinge Marketing

JULY 18, 2019

The professional services industries are particularly well suited to a differentiated marketing approach. Perhaps most importantly, buyers of professional services usually prefer firms that are familiar with their industry and the specific challenges they face. That is the essence of a differentiated marketing strategy.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Webbiquity

DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Image credit: Wikipedia. Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories. to artificial intelligence (perhaps too soon).

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

SpotMe Blog

SEPTEMBER 30, 2022

We recently spoke alongside hundreds of life science industry experts at the Veeva APAC Commercial Summit, Avonax Global SFE & Digital Marketing event, and Pronovea Pharma Summit. . In fact, other industries have been implementing and running omnichannel strategies for years. This includes physical (e.g. websites).”.

Enterprise Management 59

Enterprise Management Webinar Metrics Marketing & Strategy Marketing Strategy 59

Anteriad

APRIL 25, 2023

Influencer marketing When attention is placed on reaching specific individuals who have influence in an industry. Those people are called  Influencers  and they have influence over potential buyers in the industry and are sought out by journalists for bylines. Influencers are targeted most notably on Twitter.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Influencer marketing When attention is placed on reaching specific individuals who have influence in an industry. Those people are called  Influencers  and they have influence over potential buyers in the industry and are sought out by journalists for bylines. Influencers are targeted most notably on Twitter.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hinge Marketing

APRIL 17, 2019

Industry-focused marketing automation platforms and applications are likely to proliferate. As new marketing automation vendors enter the market and competition intensifies, we expect to see the introduction of more systems and applications targeted at a particular industry (or other niche) as a strategy.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Martech

SEPTEMBER 27, 2023

Now it’s time for marketers to ask vendors via the RFP process what their roadmaps are for generative AI. The tech industry hasn’t had enough time to move into adding AI tools, but they need to. It’s more than just adding a subject line creation or testing tool. What can we as tech consumers do to drive that?

Enterprise Management 126

Enterprise Management Marketing AI Marketing Report Email Marketing 126

Directive Agency

JULY 26, 2016

Example: If you’re an attorney, is the agency you’re looking to hire familiar with the legal industry? No matter the industry, you should look for an agency that has expertise in your sector. Also, by working in only one industry it’s easier to identify what works and what doesn’t. Services vs consulting.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76