Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) The research found that marketers recognize the importance of AI and expect its use to grow significantly in the near future. in the 2018 survey to 3.8 in the 2022 survey.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Increase patient engagement during research and development A growing body of evidence shows that people who are well-informed and are motivated to actively engage in their healthcare have better health outcomes. Because of how rare it is, there is not enough research done to know the best way to treat it,” says Angulo.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Vision Edge Marketing

DECEMBER 5, 2023

For example, in the smartphone industry, app developers, device manufacturers, operating system providers, and telecom companies form a complex ecosystem where their success is interlinked. This step often requires conducting research and collecting data. Consider both direct and indirect competitors to get a holistic view.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. In August of last year, YouGov surveyed consumers in 17 global markets.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

B2B Marketing Directions

SEPTEMBER 27, 2020

Survey respondents represented a wide range of industries and company sizes. Sixty-two percent believe it's important to improve their understanding of their customers' customers through new or intensified research or data gathering.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

Inbox Insight

AUGUST 30, 2020

A good reputation within your industry puts you in good stead, but truly engaging with prospects takes a measured approach with great communication and even better content. Where do they go to research solutions? How buyers do their research. How much research do they do? Research stage. What content do they trust?

Work Management 98

Work Management Marketing Management Research Allocation 98

Zoominfo

JUNE 2, 2021

Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase. ZoomInfo offers three tools in its platform that show different types of buying signals: WebSights tracks which anonymous companies are coming to your website, including specific pages, over a given date range.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Hinge Marketing

JANUARY 10, 2023

Every year, the Hinge Research Institute conducts a study of professional services firms to identify emerging trends and determine what the fastest growing, most profitable firms do differently. Over 700 firms participated, representing the six industry groups shown below. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Hinge Marketing

MARCH 25, 2020

My own perspective on the crisis has evolved, and I worry about the wide range of challenges faced by our clients around the world and their families. The research is still relevant, even in unpredictable times. Many industry leaders I’ve been speaking with over the past few weeks share a similar outlook.

Research 51

Research Planning Paid Search Agency Differentiation 51

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. The survey included respondents from fourteen industry verticals.

Research 75

Research B2B Amazon Customer Surveys 75

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . It covers more than 200 markets, ranging across over 170 industries and 80,000 different topics. Marketers, wouldn’t it be great to have a research assistant in your back pocket? Price: Free. Conclusion.

Budget Programs 81

Budget Programs Research Software CMO 81

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics. The good: The biggest upside is relevance.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Respondents were drawn from a range of industries, company sizes and job roles. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

The Mx Group

NOVEMBER 5, 2018

But we didn’t field this research to put a spotlight on the struggles. We surveyed B2B marketers across a range of industries and levels of responsibility, from managers to the C-suite, from across the globe. The post New Research — What Does Success Look Like to Modern Marketers Today? appeared first on The Mx Group.

Research 92

Research Advertising Agencies Paid Search Agency Work Management 92

Vision Edge Marketing

SEPTEMBER 13, 2022

Verticals can include industries as broad as medical devices or financial services or can specify a subsegment of a larger group, such as community banks within the larger market of financial services. Niche markets refer to a selection of customers with specific needs that are not necessarily in the same industry.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Albacross

JUNE 5, 2019

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Hubspot

DECEMBER 3, 2019

Whether you're a web designer or considering hiring one for your company, it's critical you know about the current challenges and opportunities in the web design industry. However, the majority (60%) of respondents settled around the mid-range, between 11-20 (31%) and 21-40 hours (29%). Biggest Challenges & Pain Points.

Stats 99

Stats Design Research Word of Mouth 99

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. The range of ways retailers interact with their customers is slated to continue its growth in the coming year and beyond.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Convince & Convert

MAY 17, 2016

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA.

Social Media 112

Social Media Budget Programs Facebook Research 112

B2B Marketing Directions

FEBRUARY 13, 2022

(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar screens of many B2B marketers. Our February Research Round-Up fits that description nicely. Here are just a few of the "headline" findings.

Buy 52

Buy Research Personalization Work Management 52

B2B Marketing Directions

NOVEMBER 22, 2020

These surveys addressed a broad range of topics. The buyer survey includes findings about the technology buying process, how technology buyers learn about products and services and research potential purchases, and how they view technology vendors. It will take a few posts to unpack the results of the TrustRadius research.

Work Management 64

Work Management Marketing Management Buy Research 64

B2B Marketing Directions

JULY 5, 2020

This survey addressed a wide range of issues relating to the impact of COVID-19 on marketing, but it also asked specific questions about how the pandemic had affected company sales and profits in the two months preceding the survey, and what sales and profits would look like 12 months after the survey.

Research 98

Research CMO Verticals Customer Surveys 98

Biznology

JUNE 13, 2016

It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. If you are trying to establish your brand as a thought-leader, relying on weak sources of research to make your point isn’t going to bring you closer to that goal. But… not so fast.

Research 80

Research Thought Leadership Studies Opinions 80

The Customer

FEBRUARY 19, 2020

New York, NY, Oslo, Norway and London, UK, Verdane , the Northern European specialist growth equity investor, has acquired Confirmit , the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. About Confirmit. The company has approximately 450 employees worldwide.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Valasys

APRIL 24, 2024

Their technology focuses on “industry-leading compression and adaptation” to ensure fast, cost-effective, and accurate computer vision applications on mobile devices. Researchers have developed a revolutionary AI system called ReALM (Reference Resolution As Language Modeling).

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40