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Four Proven B2B Growth Strategies for a Challenging Economy

Vision Edge Marketing

They offer a range of training programs and support services to ensure customers receive the most value from its software. When it comes to customer retention, relationships matter. Adobe has a reputation for offering a range of training and certification programs to help customers get the most out of its creative software products.

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. For consultants, here are 10 qualities you should strive to bring every relationship.

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Vertical SaaS Vs. Horizontal Saas: What Works for You?

Marketing Insider Group

Video Source: Dan Martell Vertical SaaS When we talk about Vertical SaaS, we’re talking about software that’s designed for a specific industry or market. But for businesses in specific industries, the benefits often outweigh the drawbacks. Looking to learn more about SaaS? Watch the video below.

Verticals 197
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Decipher the Ecosystem Map to Unlock Growth Possibilities | What’s Your Edge?

Vision Edge Marketing

For example, in the smartphone industry, app developers, device manufacturers, operating system providers, and telecom companies form a complex ecosystem where their success is interlinked. Then take these three steps using the data, customer feedback, industry trends, and competitor strategies. Spot Opportunities.

Jigsaw 197
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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty. The exact tactics and their execution are very likely to vary depending on business type and industry. Every company’s client retention strategy will look different.

Tactics 245
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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

Verticals can include industries as broad as medical devices or financial services or can specify a subsegment of a larger group, such as community banks within the larger market of financial services. Niche markets refer to a selection of customers with specific needs that are not necessarily in the same industry.

Verticals 224
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An Interview with Kristi Marquardt: Her Thoughts on 22 Years at Brandpoint

Brandpoint

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. As one of the longest-tenured employees at Brandpoint, Kristi has not only navigated the industry’s shifts but also thrived within them.